Episode description

Welcome to a brand-new year of Raise Your Visibility Online! This week, Louise Brogan, LinkedIn expert, CEO, and YouTuber, shares her plans for the podcast in 2025. Louise invites listeners to submit their burning questions about LinkedIn, video marketing, podcasting, and online visibility. She kicks off the Q&A format by addressing questions from Clare Morris of consciousentrepreneurs.org.uk, diving into podcast production, costs, and resources. If you're curious about podcasting on a budget or seeking actionable tips to elevate your business through online visibility, this episode is for you!

1. Podcasting on a Budget:

   • Louise shares how she started her podcast without a producer and leveraged affordable tools.
   • Recommendations for essential equipment, including good-quality microphones.
   • Editing tips using Zoom and Descript for DIY podcast production.

2. Podcast Funding and Sponsorships:

   • Insights into why Louise hasn’t sought podcast funding or sponsorships.
   • Tips for evaluating return on investment (ROI) for podcasting efforts.
   • How to approach free resources like YouTube for learning podcast production.

3. The Evolution of Raise Your Visibility Online:

   • The podcast’s journey since 2017: From The Social Bee Podcast to LinkedIn with Louise and now Raise Your Visibility Online.
   • Challenges with LinkedIn’s trademark policies and the rebranding journey.
   • How podcasting fits into Louise’s overall content strategy.

4. Workshop Announcement:

   • Details about Louise’s upcoming live workshop, How to Use YouTube for Small Businesses, on Wednesday, January 29th, 2025.
   • Key topics: Setting up a YouTube channel, creating content, avoiding mistakes, and generating leads.
   • How to register: Visit louisebrogan.com/youtube-workshop.

• You don’t need to spend a fortune to start a podcast. Affordable tools like Zoom and Descript can make production accessible for small business owners.
• High-quality sound is essential for podcast success—invest in a good microphone.
• Evaluate the ROI of your podcast before committing to significant expenses. Consider whether your podcast is directly driving leads or building your brand visibility.

• Submit your podcast questions: louisebrogan.com/podquestions
• Register for the YouTube workshop: louisebrogan.com/youtube-workshop
• Podcast hosting platform: Libsyn
• AI editing tool: Descript
• Podcast intro creator: Music Radio Creative
• Clare Morris: consciousentrepreneurs.org.uk

• Website: louisebrogan.com
• LinkedIn: linkedin.com/in/louisebrogan
• YouTube: Raise Your Visibility Online

• Have a question about LinkedIn, video marketing, or podcasting? Submit it at louisebrogan.com/podquestions to get featured on an upcoming episode!
• Don’t miss the YouTube workshop on January 29th—register today at louisebrogan.com/youtube-workshop.