In this episode of 'Raise Your Visibility Online,' Louise Brogan, a LinkedIn expert and CEO, is joined by Sarah Russo from Page One Media. We discuss the importance of online presence for authors, especially in academic and expert fields, and the various strategies used to promote books. The conversation covers different social media platforms, the difficulties of getting on camera, the benefits of newsletters, and practical insights on building and maintaining visibility online. Sarah shares her vast experience in publishing and PR, including her time at prestigious publishing houses, and provides actionable tips for authors looking to leverage online tools to grow their audience and sales. 00:00 Introduction to Raise Your Visibility Online 00:43 Meet Sarah Russo of Page One Media 02:54 The Importance of Online Presence for Authors 04:00 Leveraging Social Media Platforms for Book Promotion 08:32 Sarah Russo's Publishing Background 16:23 The Value of Newsletters and Email Lists 22:49 Challenges and Benefits of Video Content 31:48 Final Thoughts and Where to Find More Content www.pageonemedia.com Get on the waitlist for my upcoming book - www.louisebrogan.com/waitlist Visit YouTube for all the free LinkedIn training at www.youtube.com/@raiseyourvisibilityonline
