Ditch the jargon jambalaya and grab your mental machetes. We're hacking our way to the primal, thumping core of what your people crave. Tim Ash's a wizard at excavating deep-rooted instincts through evolutionary psychology and weaving them into marketing that works. Strap in for a wild ride to your niche, where we strip back the fluff and awaken the ancient sales tactics lying dormant within us. It's time to become the Apex Marketer. Topics Covered: (00:00) - How to Become THE Apex Marketer (7 E...
Aug 01, 2023•47 min•Ep 13•Transcript available on Metacast Join me as I dive into the trenches with wordsmith Eden Bidani. Forget the buzzword baloney. Today, we're getting our hands dirty with the raw, pulsating heart of what your B2B customers truly hunger for. Eden's an ace at unearthing deep-seated desires through brand archetypes and spinning them into a messaging web that catches customers rather than scaring them off. Topics Covered: (00:00) - Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging (01:57) - Can goo...
Jul 25, 2023•39 min•Ep 12•Transcript available on Metacast I chat with Vicky Quinn Fraser about the vital role of human creativity in writing, even in an AI-dominated world. Vicky emphasizes the significance of micro books, going beyond short-lived blog posts and offering an in-depth exploration of ideas. She shares her belief that a good book should challenge readers' thoughts and offer fresh perspectives. She believes writing isn't about perfection, but starting, accepting initial drafts, and improving over time. This is not your typical writing 101 -...
Jul 18, 2023•47 min•Ep 11•Transcript available on Metacast We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words. She's sharing her high-voltage secrets on avoiding amateur missteps that stink worse than a forgotten lunch box, the unexpected peril of focus groups, and the ultimate, nerve-racking acid test for your brand name. Topics Covered: (00:00) - How To Create Brand Names That STICK (01:55) - What does Alexandra think of the name "Every...
Jul 11, 2023•45 min•Ep 10•Transcript available on Metacast " I don't write the things like, "Are you struggling to get more leads?" That's not interesting or fun. I don't think anyone reads that and says, "Oh, I need to read more!! " Content marketing powerhouse Amanda Natividad joins me to discuss how to create "Oh sh*t, that's good" content. She's the VP of Marketing for SparkToro (Rand Fishkin's latest baby). She has ten years of experience in marketing across many, many different fields. But don't call her an influencer. Topics covered: (00:00) - Cr...
Jul 04, 2023•46 min•Ep 9•Transcript available on Metacast " Your brand voice should be like a fart in a lift... Absolutely, inescapably, everywhere. " This quote sets the stage for this episode with Bethany Joy, a brand voice strategist. We talk about finding your voice as a brand and making it stick, the symptoms of a poor brand voice, the importance of authenticity, and how to embed your voice into your business. Tune in to learn how to find your brand's voice and make it... absolutely, inescapably, everywhere. Topics covered: (00:00) - Intro (01:10)...
Jun 27, 2023•53 min•Ep 8•Transcript available on Metacast In today's episode, we pull up a chair with David Baker, " the expert's expert. " Watch out for the siren call of unhealthy practices — the slim profits, the trickle of referrals, the specter of ennui . Baker, armed with the wisdom earned across multiple consulting battlegrounds, teaches us the potent duo of listening and insightful questioning. Draw from the well of Baker's knowledge as he shares battle scars and trophies from his dynamic career. Topics covered: (00:00) - Intro (05:03) - Buildi...
Jun 20, 2023•59 min•Ep 7•Transcript available on Metacast In this episode, we dig our heels deeply into our strokes of brilliance and return to our native instincts. Our guest, farm animal whisperer, K-pop fan, and brain-dead ex-entrepreneur, Ryan Kulp, ruptures conventional thinking by leveraging our emotional and analytical brains to quiet our inner imposter. Ryan challenges our forethought and unearths the magic in spontaneous thinking to cultivate meaningful products. He unveils practical strategies for creating things (and selling them) within 24 ...
Jun 13, 2023•1 hr 3 min•Ep 6•Transcript available on Metacast In 2023 a weary customer goes missing in the thickly wooded forest of deceased, indistinguishable marketing agencies. All that can be found are decrepit and horrifying websites with ghastly logos, zombified PPC, and the rotting smell of putrid SEO. In today's horror story, there are no safe spaces in the light; instead, we must summon the Dark Horse and ride into the darkness. Cover your eyes as we speak with John Keating and Jennifer Sloan on how polarizing your brand and slashing away the stat...
Jun 06, 2023•58 min•Ep 5•Transcript available on Metacast In this episode, we examine why projectile vomiting the voice of your customer and getting lost in the fringe keeps you from finding the tender spots. Our guest is a no-nonsense B2B messaging strategist, extrovert, and multilingual wine snob who understands what it means to gain visibility in a sea of choices. Diane shares how impactful messaging comes from joining the conversation in the customer's mind while stripping away layers of traditional strategies that blunt your edge. Topics Covered: ...
May 30, 2023•1 hr 6 min•Ep 4•Transcript available on Metacast In today's episode, I dove headfirst into the thrilling world of effective campaigns with none other than the Queen of behavioral science, Nancy Harhut. Together, we peeled back the curtain to reveal how we marketers can sprinkle some hardwired behavior magic into our messages so they stand the f*ck out. We unpacked the nitty-gritty and unraveled what makes us tick as humans. Topics Covered: (01:33) - Brain-Friendly Marketing Strategies. (03:31) - Principle of reciprocity. (11:37) - Autonomy bia...
May 23, 2023•1 hr•Ep 3•Transcript available on Metacast In this episode, I chatted with Sam Conniff, the creator of Uncertainty Experts. We dove deep into why it's so crucial to acknowledge and handle life's uncertainties. Sam also shared his unique approach to understanding uncertainty. One of the highlights was learning about his partnership with a science lab focused on making more thoughtful choices during unpredictable times. Topics mentioned: [00:01:41] Coping with uncertainty. [00:04:22] Uncertainty Expert framework. [00:07:00] Taking risks in...
May 16, 2023•1 hr 8 min•Ep 2•Transcript available on Metacast Everyone Hates Marketers is back after 798 days (!) of radio silence — without a new interview published. In the first episode of Season 3, I chat with Amrita Mathur from Superside. We discuss how investing in mass marketing early can make (or break) a company. Amrita shares how she burnt out at a previous job before joining a creative-as-a-service company, how Superside grew from 450 customers to $30 million in revenue (four times each year), and why marketing is often overlooked in the B2B ind...
May 09, 2023•1 hr 1 min•Ep 1•Transcript available on Metacast Is your organization too afraid of trying new things? Do you have an idea for an experiment but are not sure how to pitch it to your boss? Let’s change that. My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins. Topics covered: The symptoms of companies that are not experimenting enough What...
Jul 19, 2022•1 hr 3 min•Ep 196•Transcript available on Metacast Most marketers focus on lead generation but it is enough? There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services. I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires...
Jul 12, 2022•55 min•Ep 195•Transcript available on Metacast What is a go-to-market strategy, exactly? In today’s episode, we’ll define the term in details and dive into the real, actionable steps to design an effective go-to-market strategy. My guest today is Asia Matos, an early-stage startup marketing expert, and the founder and CEO of Demand Maven. We’re going to dive into what exactly is a go-to-market strategy, when you need one, and how to create one from scratch. Topics covered: What exactly is a go-to-market strategy? The difference between go-to...
Jul 05, 2022•1 hr 1 min•Ep 194•Transcript available on Metacast How do some companies stay on the top while others go out of business? The answer is change. If you want to move forward in business you have to embrace adaptation. In fact, it's always been this way. Technology is just advancing at a faster pace than ever now. In this episode, we're joined by branding expert Allen Adamson. He explains what steps companies need to take to stay relevant, how to successfully evolve with the times, and why diversity matters when it comes to your team. Topics covere...
Jun 28, 2022•56 min•Ep 193•Transcript available on Metacast When you’re pressed to deliver results, it’s tempting to chase the new, shiny trends. But to be an effective, no-BS marketer, you need to have the conviction to say “No.” This week we have Edward Nevraumont, an experienced marketing consultant who has worked with companies like Expedia, A Place For Mom, and General Assembly. In this episode, you’ll learn how to find and execute ideas with efficiency, calculate the true ROI of your marketing activities, and spark real success. Topics covered Why ...
Jun 21, 2022•1 hr•Ep 192•Transcript available on Metacast Many companies are constantly in a growth mindset, constantly looking for new ways to increase customers and improve their “vanity” metrics that say more is always better. Paul Jarvis, the author of Company of One, joins the show today to discuss the importance of enjoying the process and why companies should challenge the “Growth at All Costs” mindset that companies find themselves in. Topics covered Why companies should not use growth as their top achievement metric Focusing on profit over gro...
Jun 14, 2022•53 min•Ep 191•Transcript available on Metacast Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall.Perry, a best-selling author, speaker, and world-renowned business consultant. He joins the show to explain the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach. We discuss why you should identify your customers through a disqualification process and how this approach will save you time, improve customer satisfaction, and incr...
Jun 07, 2022•53 min•Ep 190•Transcript available on Metacast All you need is to ask yourself and your customers one simple question. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo Finally... If you're curious about putting your brand in front of my 14,000+ daily newsle...
May 31, 2022•22 min•Ep 189•Transcript available on Metacast My guest today is not afraid to push boundaries or take risks and is most definitely not boring. In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes. He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business. Topics covered Why people are crippled by the fear of being honest The biggest mistake companies ...
May 24, 2022•52 min•Ep 188•Transcript available on Metacast My guest this episode is Cindy Gallop, a former advertiser who has worked for brands such as Coca-Cola, Ray-Ban and Polaroid. In 2009 she launched makelovenotporn.tv to make real world sex socially acceptable and shareable. If you are dissatisfied with your marketing 9-5 job, or want to transform your business, this is the episode for you. Listen in to learn how to “blue-sky” your dreams and take your work to the next level Topics covered The state of modern advertising “Blue-sky” marketing exer...
May 17, 2022•54 min•Ep 187•Transcript available on Metacast Traditional marketers make you believe that you're competing against products in the same category (direct competitors) or tangent categories (competitive alternatives). This is far from being the truth. Here's why. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify...
May 10, 2022•28 min•Ep 186•Transcript available on Metacast This episode gives me so much energy every time I listen back to it. Ad agency founder Paul Mellor and I discuss how to make your brand noticed by taking some f*cking risks. *** → Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails : everyonehatesmarketers.com → See my pretty face on LinkedIn : https://www.linkedin.com/in/louisgrenier/ → Leave a review on Apple Podcasts: https://apple.co/3p4wL4r → Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZ...
May 03, 2022•1 hr•Ep 185•Transcript available on Metacast Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode. His marketing methods may not be conventional, but they are inspirational and can be adapted to raise awareness no matter what your product or market. Topics covered: Ken’s most successful marketing stunt Ken’s formula for creating marketing stunts Going for a particular audience and not compromising L...
Apr 26, 2022•43 min•Ep 184•Transcript available on Metacast Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain. The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better. Topics covered : What we can learn from the mistakes that Ron Johnson made Don’t use your own worldview in marketing as it will be very different from someone else's worldview Acting as a customer to understand how and...
Apr 19, 2022•41 min•Ep 183•Transcript available on Metacast What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000? What are Seth Godin's marketing secrets?This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin. I asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1,000 and market it to success within 3 months. Join us as he shares his wisdom and marketing secrets to launching...
Apr 12, 2022•54 min•Ep 182•Transcript available on Metacast How do you start a marketing agency? My guest today is David Baker, author of The Business of Expertise and speaker, who has worked with 750+ firms and in house departments and is an expert on our topic today. David will share with us a practical, no bullshit guide to starting a marketing agency and wisely choosing your target market. He brings so many different ideas and approaches to this discussion that you will not want to miss it and his remarkable advice. Topics covered: Why agencies are b...
Apr 05, 2022•50 min•Ep 181•Transcript available on Metacast Today I’m talking to Noah Kagan, a successful entrepreneur and founder of two multi-million dollar businesses including AppSumo , Sumo and Briefcase . Noah is someone who does marketing all day long, but rarely calls it marketing. He has a successful blog, podcast, YouTube channel, and over 700,000 subscribers on his email list. He has worked for Intel, Facebook and Mean.com before striking out on his own. Listen in as Noah takes us through how he would launch a business with $1000 anonymously a...
Mar 29, 2022•41 min•Ep 180•Transcript available on Metacast 
