The Art & Science of Marketing Campaigns that Speak to the Brain | Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Episode description

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Episode description

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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In today's episode, I dove headfirst into the thrilling world of effective campaigns with none other than the Queen of behavioral science, Nancy Harhut. Together, we peeled back the curtain to reveal how we marketers can sprinkle some hardwired behavior magic into our messages so they stand the f*ck out. We unpacked the nitty-gritty and unraveled what makes us tick as humans.

Topics Covered:

(01:33) - Brain-Friendly Marketing Strategies.

(04:35) - Principle of reciprocity.

(12:41) - Autonomy bias in behavior.

(13:48) - Marketing with illusion of control.

(16:46) - Illusion of choice in marketing.

(20:12) - Rhyming phrases for credibility.

(23:50) - Autonomy bias examples.

(27:22) - Rational vs irrational needs.

(30:06) - Rhyming phrases in marketing.

(32:23) - Cognitive fluency in marketing.

(36:22) - Simplifying language for credibility.

(40:30) - Priming and spending behavior.

(42:34) - Pain of paying and priming.

(46:23) - The Goldilocks effect.

(48:05) - Magnetic middle and Goldilocks effect.

(51:59) - Redesign project failure.

(53:53) - Unconventional credit card marketing.

(57:49) - Autonomy bias and memory.

Resources Mentioned:

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘