Episode description
Ditch the jargon jambalaya and grab your mental machetes. We're hacking our way to the primal, thumping core of what your people crave.
Tim Ash's a wizard at excavating deep-rooted instincts through evolutionary psychology and weaving them into marketing that works. Strap in for a wild ride to your niche, where we strip back the fluff and awaken the ancient sales tactics lying dormant within us. It's time to become the Apex Marketer.
Topics Covered:
- (00:00) - How to Become THE Apex Marketer (7 Evolutionary Principles)
- (03:37) - What is evolutionary psychology?
- (06:43) - Rational vs. irrational: what it means for marketing pros.
- (07:53) - Upside vs. downside bias
- (11:29) - Humans are built to be tribal
- (14:45) - Why stories help us to survive
- (19:18) - The best thing you can do to really understand your customers
- (22:47) - Don't do this when doing market research
- (30:01) - Why humans always need to pick a side
- (31:27) - Why conspiracy theorists and Mercedes drivers have in common.
- (34:37) - Why it sometimes makes sense to make things harder to get
- (36:51) - The "Pretty Woman" effect or why we're willing to suffer for the group
- (41:06) - Your editorial tone can't be accidental
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