Episode description

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment

***

Tim Ash's a wizard at excavating deep-rooted instincts through evolutionary psychology and weaving them into marketing that works. Strap in for a wild ride to your niche, where we strip back the fluff and awaken the ancient sales tactics lying dormant within us. It's time to become the Apex Marketer.

Topics Covered:

• (00:00) - How to Become THE Apex Marketer (7 Evolutionary Principles)
• (04:41) - What is evolutionary psychology?
• (07:47) - Rational vs. irrational: what it means for marketing pros.
• (08:57) - Upside vs. downside bias
• (12:33) - Humans are built to be tribal
• (15:49) - Why stories help us to survive
• (20:22) - The best thing you can do to really understand your customers
• (23:51) - Don't do this when doing market research
• (31:05) - Why humans always need to pick a side
• (32:31) - Why conspiracy theorists and Mercedes drivers have in common.
• (35:41) - Why it sometimes makes sense to make things harder to get
• (37:55) - The "Pretty Woman" effect or why we're willing to suffer for the group
• (42:10) - Your editorial tone can't be accidental

***

→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘