Episode description
Episode description
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
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We're plunging headfirst into the riveting world of brand name mastery with Alexandra Watkins, the ingenious, rule-defying force behind the naming company Eat My Words. She's sharing her high-voltage secrets on avoiding amateur missteps that stink worse than a forgotten lunch box, the unexpected peril of focus groups, and the ultimate, nerve-racking acid test for your brand name.
Topics Covered:
- (00:00) - How To Create Brand Names That STICK
- (02:59) - What does Alexandra think of the name "Everyone Hates Marketers?"
- (03:18) - Are memorable brand names only for "non-boring industries?"
- (06:36) - The surprising reason why you should never use focus groups for testing names
- (08:14) - Specific examples of brand names that would have been killed by focus groups
- (09:38) - People tend to struggle with names that are mispelled
- (10:30) - Brand names that result in an eye-roll
- (11:19) - The surprising faux pas that can limit your growth potential and confuse customers
- (12:27) - Everyone hates... super clever names
- (14:52) - The least boring name, ever?
- (15:25) - If you're working at a tech company, avoid this.
- (16:07) - You're not going to be there to explain your name... So don't be smug about it.
- (16:46) - Why the brand names Wells Fargo, Kodak, Google, or Etsy would likely fail today
- (18:41) - The ultimate acid test for your brand name
- (21:25) - Step 1: How to come up with an emotional brand name
- (26:51) - Step 2: Find words. Lots of them.
- (32:31) - The longest lasting brand investment to make
- (34:32) - How the general public reacted to the "Spoon Me" name
- (36:22) - How a racy brand name can backfire
- (38:22) - Step 3: Come up with TONS and TONS of names
- (41:53) - What Alexandra recommends to learn to stay ahead
- (43:23) - The top 3 resources shared by Alexandra
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
🤘