Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast - podcast cover

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

Louis Grenier | Marketing & Brandingpodcast.everyonehatesmarketers.com
The only marketing podcast for people sick of marketing bullsh*t—with zero fluff and 1M+ downloads—voted "#1 marketing podcast worth your time" by Ahrefs. Running strong for seven years and 250+ episodes covering evergreen topics: * Customer research * Marketing strategy * Product marketing * Content marketing * Brand positioning * B2B marketing * Digital media * Advertising * Messaging * Branding No-nonsense marketer Louis Grenier serves real, actionable insights every week from industry big names like Seth Godin or Joanna Wiebe to underground talent you've probably never heard of. Tune in to learn how to stand the f*ck out and market... without selling your soul.

Episodes

Professionalism is Killing Your Brand: Here's the Cure

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Corporate speak sucks. Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand. (00:00) -...

May 21, 20241 hrSeason 3Ep. 50

Funnels Don't Build Businesses: Here's What Does

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Forget the "easy money" funnel fantasy. We're exposing the truth about building a business that lasts, without the hype and empty promises. Get ready to ditch the shortcuts and build somethi...

May 14, 202459 minSeason 3Ep. 49

How to Build a Content Strategy That "Drives Pipeline"

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, Sara Stella Lattanzio pulls back the curtain on what it really takes to build a content strategy that drives pipeline in a B2B company. She talks about the resistance she fa...

May 07, 202454 minSeason 3Ep. 48

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (P...

Apr 30, 20241 hr 5 minSeason 3Ep. 47

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** This episode gets real about knowing your competition and using that knowledge to stand the f*ck out. Louis and competitive intelligence expert Andy McCotter-Bicknell rip apart the " custome...

Apr 23, 202456 minSeason 3Ep. 46

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** With 47 patents under his belt, Mauro Porcini takes us on a deep dive into the art of making things people love — not just use. His belief? Putting the human factor at the center of everythi...

Apr 16, 202455 minSeason 3Ep. 45

Stop Wrestling With Pricing: How to Set Prices Customers Want

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Listen to Melina Palmer, behavioral economist and author of " The Truth About Pricing, " explain how you can use simple tricks from behavioral economics to make your prices feel just right f...

Apr 09, 20241 hr 1 minSeason 3Ep. 44

How to Find SPICY Angles That The Right People Cannot Ignore

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, we sit down with PR expert and author Lucy Werner to uncover the secrets behind crafting compelling angles for your content. Whether you're pitching to journalists, writing ...

Apr 02, 20241 hr 2 minSeason 3Ep. 43

How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Paul Millerd, author of "The Pathless Path," shares his unconventional journey of designing a life and career that lights him up. Tune in for some eye-opening insights and refreshingly hones...

Mar 26, 202457 minSeason 3Ep. 42

The BS-Free Guide to Building Communities That Last More Than 3 Months

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In this episode, Circle co-founder Andy Guttormsen cuts through the fluff to share his hard-earned lessons on building communities that last. No BS, just real talk and proven tactics to help...

Mar 19, 202457 minSeason 3Ep. 41

Why So Serious? 5 WILD Ways to Generate Money-Making Ideas

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Throw out the old rules. Jocelyn Brady, the Brain Lady, shows you five wild ways to think up ideas that pay off. This is about getting real results by letting loose. No more boring meetings ...

Mar 12, 202454 minSeason 3Ep. 40

How to Find Undiscovered (Yet Profitable) Niches

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a nic...

Mar 05, 202454 minSeason 3Ep. 39

Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** For a decade, Heidi Weinberg has been a successful freelance fashion designer. Now, she helps other fashion designers get paid by focusing on a narrow market and going ULTRA-NICHE. She is al...

Feb 27, 202458 minSeason 3Ep. 38

How to Grow an Audience When No One Seems to Listen

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand. This episode dives into how a metal guitarist mastered the art of bran...

Feb 20, 202453 minSeason 3Ep. 37

How To Have the B*lls To Do What You REALLY Want

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Tadhg Hickey is an Irish comedian and the author of the book A Portrait Of A Piss Artist As A Young Man . His satirical humor made him sell out most of his shows touring in the UK and Irelan...

Feb 13, 202456 minSeason 3Ep. 36

How to Build an UNIGNORABLE Personal Brand

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Matthew Lesko, America’s #1 grant expert known for always wearing a question mark suit, will help you carve a niche for yourself in a super boring and "professional" industry by "throwing yo...

Feb 06, 202447 minSeason 3Ep. 41

How to Have Better Ideas (Lessons From The Onion’s Creator)

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Scott Dikkers, the founder of the world’s first humour publication, The Onion, will teach you to grow your brand the wrong way and still make it stand the f*ck out. Scott wrote and developed...

Jan 30, 202453 minSeason 3Ep. 40

How to Shake Up Industries That Hate Change (4 Principles)

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Stacey Schumacher, founder of the Texas Coalition for Animal Protection (TCAP), knows how tough it is to bring new ideas to old-school industries. In this episode, she shares four basic rule...

Jan 23, 202440 minSeason 3Ep. 33

How April Dunford Built a 7-Figure Solo Consulting Biz

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** In today's episode, you will learn how the most charismatic and no-nonsense consultant in the tech marketing space has built a 7-figure business, flying solo. The story goes like this. On De...

Jan 16, 202454 minSeason 3Ep. 32

How to Embrace Your Weirdness & Make Money From It

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Chrissy Flanagan is an innovative and weird political adviser turned "Sausage Queen" and founder of Chaotic Social. After her long-term relationship ended, Chrissy sought new connections in ...

Jan 09, 20241 hr 3 minSeason 3Ep. 31

This Rookie Won Over Celebs, Grew to 300k Fans, & Became #1 in Her Niche [Here’s How]

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** A mother of three and author, Rosey Davidson is the Founder and CEO of Just Chill Baby Sleep, a UK-based infant sleep consultancy specialising in straightforward, no-BS advice for parents. S...

Jan 02, 202449 minSeason 3Ep. 30

4 ½ Psychological Biases Every Marketer Needs to Know

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Richard Shotton is a pioneer in applying behavioural science to marketing. He started his career as a media planner, handling esteemed accounts like Coke, Lexus, and comparethemarket, before...

Dec 19, 202349 minSeason 3Ep. 29

How to Build an Authentic Social Presence Without Sounding Like a Bro

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Meet Erica Schneider, the incredible force and wordsmith phenomenon who's reshaping the marketing world with her authentic, no-BS approach. As the former Head of Content at Grizzle and curre...

Dec 12, 202348 minSeason 3Ep. 28

How to Build A Marketing Community (Without Spam Or Pyramid Schemes)

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** There’s nothing wrong with setting up a community and making money from it, but it should never be built with that at the forefront, otherwise, you run the risk of it becoming a cesspit of s...

Dec 05, 202350 minSeason 3Ep. 27

Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Imagine starting a business with just $250 in your account, no knowledge of the industry you want to get into, and then turning it into a multi-million dollar brand with marketing that will ...

Nov 28, 202349 minSeason 3Ep. 26

A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** He transformed his online education business from losing money to profiting several million dollars in a year by revisiting and refining his strengths in personal branding. After a bold and ...

Nov 21, 202347 minSeason 3Ep. 25

How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan . Allan Dib is my latest guest on Everyone Hates Marketers , and, as an entrepreneur who built a multi-million dol...

Nov 14, 202355 minSeason 3Ep. 24

How to Impress Every Time You Speak (5 Unusual Public Speaking Tips)

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Even industry experts in any field struggle with public speaking; it’s not something that comes naturally to everyone, so don’t feel disheartened or embarrassed over it. But how do we turn t...

Nov 07, 202347 minSeason 3Ep. 23

How Jonathan Stark Runs a $400k Business Working "Just 5h/Week"

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** Forty-hour work week? Sack that off. Our recent guest is here to tell me how he achieved pure financial freedom and runs a $400k business working just 3-5 hours a week, all whilst doing away...

Oct 31, 202357 minSeason 3Ep. 22

Toxic Hustle: When Business Ambition Eats You Alive (Almost)

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out , is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io Free Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment *** What exactly is the stair-stepping approach to succeeding in business? Founders and Co-Founders alike all share similar struggles, no matter what industry they’re in. Whether it’s SaaS, mark...

Oct 24, 202356 minSeason 3Ep. 21