Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries
Episode description
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io
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Imagine starting a business with just $250 in your account, no knowledge of the industry you want to get into, and then turning it into a multi-million dollar brand with marketing that will blow the competition out of the water.
After Hurricane Katrina, Simone Bruni lost everything – her job, her home. Now, she’s the Founder and President of her very own demolition company: Demo Diva. Through genius marketing, and having the confidence to step into a stereotypically male-dominated world, she took the industry by storm and made something incredible out of nothing.
Topics Covered:
- (00:00) - Intro
- (02:24) - How marketing tells a story
- (04:30) - Starting anew after losing everything
- (08:28) - The first six months of Demo Diva
- (11:55) - What is a demolition business?
- (16:02) - The biggest marketing lesson after 10 years
- (18:06) - Starting a business with just $250
- (23:05) - The branding of Demo Diva
- (31:06) - The demolition competition
- (33:42) - Tips to grow your business
- (35:40) - Diversity is your strength, not your weakness
- (39:09) - Where Demo Diva is now
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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