I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!) Here's a quick snapshot. LinkedIn Ads Spend: $57K Timeline: 3 months Result: $655K pipeline The winning team: VP Marketing Head of ABM Performance Manager Demand Manager Marketing Operations Specialist And of course some design support ...
Feb 13, 2025•51 min•Ep 34•Transcript available on Metacast I'm genuinely excited about this one because Niall just shared something brilliantly simple (you know I love it when the simple stuff wins!) Here's what's awesome: Generated £4M+ pipeline revenue Pure organic LinkedIn content Campaign-based approach No fancy tools, no paid promotion The best part? This isn't just for the big players. Niall's proven this works for: → Billion-dollar companies in their portfolio → Solo entrepreneurs → Everyone in between What do I love the most? The strategy is so ...
Feb 13, 2025•41 min•Ep 33•Transcript available on Metacast I'm genuinely excited about this one because Niall just shared something brilliantly simple (you know I love it when the simple stuff wins!) Here's what's awesome: Generated £4M+ pipeline revenue Pure organic LinkedIn content Campaign-based approach No fancy tools, no paid promotion The best part? This isn't just for the big players. Niall's proven this works for: → Billion-dollar companies in their portfolio → Solo entrepreneurs → Everyone in between What do I love the most? The strategy is so ...
Feb 10, 2025•41 min•Ep 32•Transcript available on Metacast I'm still geeking out over this conversation with Emilia (VP of Marketing, Userpilot). She shared their complete ABM playbook and - this is wild - it's EXACTLY the same strategy we use at Spear Growth! (I honestly thought our approach was unique until this chat!) Here's a quick snapshot. LinkedIn Ads Spend: $57K Timeline: 3 months Result: $655K pipeline The winning team: VP Marketing Head of ABM Performance Manager Demand Manager Marketing Operations Specialist And of course some design support ...
Feb 10, 2025•51 min•Ep 31•Transcript available on Metacast What if getting customer reviews was actually easy? As easy as using real customer quotes from their own call recordings. That’s what Laudable did for their client. Instead of begging for reviews, they started saying: "Hey, remember when you mentioned THIS in our last call? Mind sharing a quick G2 review?" The numbers: Got 1000+ customer stories in 4 months 400% increase in customer advocacy Reduced case study creation time by 5x Basically, they let customers tell their own stories - with a litt...
Dec 13, 2024•53 min•Ep 30•Transcript available on Metacast Things got weird today... I ended up being the guest on my own podcast 😅 And for good reason. See, we hit a number that sounds made up: 70% close rate. Industry-standard? 15%. (Yes, it got so high, that we will now lower it 👀) The truth? We didn't just perfect the sales process... We built a positioning so strong, customers want to buy before we sell. But here's what no one tells you: Getting to this point? Not cheap. Not quick. Not easy. Want to know: Why we are trying to LOWER our close rate...
Nov 22, 2024•44 min•Ep 29•Transcript available on Metacast Ever tried ethically hijacking LinkedIn networks? No? You're not alone. In my latest episode with Garret, we're diving into a strategy that no one really talks about: Network Arbitrage. You don't really have to build your audience from scratch. Instead, identify thought leaders who already have your ideal customers... Create content that their audience craves... "Borrow" their network's attention 😉 You see, most LinkedIn strategies: Create content → Pray for reach → Hope for leads But with netw...
Nov 15, 2024•43 min•Ep 28•Transcript available on Metacast Building in public - is it worth the risk? When Adam co-founded Fibbler 6 months ago, he had one mission: Build an audience before building the product. So for 3.5 years, he consistently posted on LinkedIn, engaging with his target customers. No marketing budget. Just authentic conversations. Then, when it was time to launch… Fibbler hit $100K ARR in just 180 days Without spending a single dollar on ads (so, yes the risk was worth it 😄) By building Fibbler in public, Adam and his co-founder tru...
Nov 07, 2024•39 min•Ep 27•Transcript available on Metacast Imagine an ad created by Spear Growth, but with your company’s logo on it. Would you be more likely to click on it? Yes! Unsurprisingly, it’s not very common. Almost everyone thinks it’s too complicated. But how hard can it really be? That’s exactly what Tim Davidson and I discuss on this week’s podcast! And we go DEEP! ✓ How do you attribute results? ✓ How to navigate LinkedIn’s minimum audience sizes? ✓ Can you get legal notices for using their logos? ✓ What kind of results can you expect? (Sp...
Nov 01, 2024•37 min•Ep 26•Transcript available on Metacast $50,000 to $150,000 ACV in 12 months? 🤯 No, that's not a typo. Our latest guest, Gal Aga, just dropped the blueprint on how they scaled from $1M to $10M ARR in 2 years. See, many think that you can just "wing it" with pricing, right? But Gal went for a complete mindset shift: From selling products → to selling transformation From pain points → to strategic value From feature talks → to executive discussions No new tools. No massive budgets. Just strategic thinking and careful execution. Want to...
Oct 10, 2024•54 min•Ep 25•Transcript available on Metacast Reddit ads for B2B SaaS? 🤔 Quick, hide this from your conservative marketing director! 😄 In our latest podcast episode, Kamel & I go into the nitty gritties of launching Reddit ads, …instead of LinkedIn. If you have run ads for a while, you're bound to consider running Reddit ads & memes at some point or another. This episode will show you why you should try running them to reduce your demand-gen costs… by up to a whopping 57% 📉 Any company with an active audience on Reddit can easily...
Oct 03, 2024•42 min•Ep 24•Transcript available on Metacast 0 to $1M ARR with... case studies? 🤔 Pretty weird right?! Our latest guest, Rob Snyder, brought up an interesting topic: The best tactic for early-stage founders isn't fancy demos …or hiring more SDRs. It's just a case study 🤯 Rob's seen this work for around 50 companies that bagged their first 10 customers. He simply says - "I don't know if we're a fit. But let me walk you through a customer case study. You tell me how you're different." Why does this work? It's low stress (no pushy sales tac...
Sep 26, 2024•42 min•Ep 23•Transcript available on Metacast 60% message-to-meeting rate on LinkedIn DMs? 🤯 Well, here's what Chris Walker 's NOT doing: ❌ Finding the "perfect" sender (with fancy credentials) ❌ Crafting random offers (Amazon vouchers anyone?) ❌ Complex outreach sequences (to be forgotten) Instead, he's playing the long game: ✅ Deeply understanding his customers ✅ Building a great product with real value ✅ Investing time posting on social media ✅ Becoming a thought leader ✅ AND THEN reaching out with a solid purpose Building a strong foun...
Aug 30, 2024•37 min•Ep 22•Transcript available on Metacast 18 leads in 1 quarter vs 1-2 leads before? Yep, that's what happened when AJ Wilcox tried LinkedIn's new thought leadership ads for his healthcare client. Here's what he knew: Client: Healthcare space, huge deal sizes Challenge: Small budget, but each lead is 💰💰💰 New strategy: LinkedIn thought leadership ads The results? Mind-blowing. These ads ran 5-10x better than anything else on LinkedIn, at just 1/5th the cost! These results weren't instant of course. Initial weeks saw ZERO leads, but it...
Aug 29, 2024•39 min•Ep 21•Transcript available on Metacast Retargeting: everyone knows it. But does anyone really know it? We’re talking about stuff that most people just skip over. And the stuff that we marketing geeks don’t always share (c'mon, we all have our secrets!) But the latest TLDR episode with Jonathan dives deep into an RT strategy that actually got results. We discuss everything from building the right audiences to creating the right content. Ready to find out our not-so-well-hidden secrets? Hosted by Ausha. See ausha.co/privacy-policy for ...
Aug 16, 2024•44 min•Ep 20•Transcript available on Metacast 30+ reviews + 2 weeks of sales calls scheduled through 1 LinkedIn post. Well, AJ Wilcox wrote a post on LinkedIn. The offer was simple- to audit ads. But every agency offers a free audit. So…..he did something different. Instead of calling it a free audit, he attached a cost to it. The cost? Leave a review for them. It worked so well that he plans to run it as #ads. And there, you have it: An evergreen funnel Incoming reviews Sales calls booked without any outreach It took him 3 weeks of prep + ...
Aug 09, 2024•35 min•Ep 19•Transcript available on Metacast Every founder says, “Let’s do what Adam does”. But what does he do? He runs 2 SaaS companies: Retention.com at 22 million ARR RB2B at 1.35 million ARR He implemented a freemium strategy and bootstrapped RB2B to 1.35 million ARR within 17 weeks of launch. The freemium strategy = RB2B is 100% free forever for some users. In the beginning, this cost him. He got 3000 users in a couple of weeks. How many of them were paying customers? Just 15. What did he do to recover? Did this strategy work? How do...
Jul 12, 2024•45 min•Ep 18•Transcript available on Metacast 95 leads from 15-20 BoFu articles? No one….except @Lashay Lewis. What did @Lashay do differently differently? Spoke to the teams involved in creating these blogs: Product, Marketing, Sales, and CS. Didn’t stop at the blogs. She turned those insights into Comparison pages. (rarely do companies do this) She pulled it with 0$. And no new tool. (Just used @Ahrefs for keyword research) How many people did it take? 2 - just her and another content marketer. Feels too unrealistic? Good, watch the podca...
Jun 28, 2024•48 min•Ep 17•Transcript available on Metacast The most common question founders/marketers ask me: “How to get G2 reviews?” I didn’t have the right answer until this episode with @Nick Bennett. Co-founder of @TACK and @ClubPF He drove 83 #G2 reviews in 3 days at 0 cost! Here’s how: He made a list of users who filled out an MPS survey in the last 90 days. (He emailed 310 folks. I did the math: He got a frickkin 24% conversion rate 🤯) He shot them an email. Of course, no mass emails or AI-generated ones. (The message was very simple and playf...
Jun 07, 2024•23 min•Ep 16•Transcript available on Metacast Ryan and I work in ad agencies. Refine Labs & Spear Growth. We’ve audited 100s of Google ad accounts. So, we decided to turn this TLDR into a discussion. Note: This episode is not for beginners. We share examples of our clients’ campaigns including some of the coolest experiments we’ve run. We especially focus on how we've reduced CAC. Hosted by Ausha. See ausha.co/privacy-policy for more information....
May 10, 2024•30 min•Ep 15•Transcript available on Metacast 5k/month ad spend = ?? pipeline Ryan generated 700k in pipeline 🤯 This wasn’t always the case. His client had been running Google ads for the last 12 months. They got 900 leads! Guess how many converted? Then, Ryan (Senior Performance Marketing Manager at Refine Labs) took over. They had a limited budget, so he set up 5 tight campaigns. For the first 3 months, nothing really worked. Then, 5-figure deals started coming in. All through non-branded keywords in Google ads. What did he change? A lot...
Apr 19, 2024•22 min•Ep 14•Transcript available on Metacast Every B2B SaaS company has a podcast. 🎤 You get a subject-matter expert. They talk for an hour on topics that interest your ICP. Your brand grows. It’s a win-win for all. Yet 48% of the audience leave the podcast mid-way. Why? They want the meat of the podcast ASAP. 1 hour is a long commitment. Madhav (Head of Marketing) was quick to realize this. He experimented with something new. He created a 5-min video series on LinkedIn, Youtube and Meta. He cuts the fluff and asks 5 questions. Each of th...
Apr 12, 2024•36 min•Ep 13•Transcript available on Metacast You spend $$ on paid media. Yet your landing pages don’t drive pipeline. Where are you going wrong? We asked the OG Tas Bober and she answered. (Her answers compel you to rethink your entire strategy) Unless you’re living under a rock, you already know who she is. In case you don’t, she consults B2B SaaS companies on their landing page and paid ads strategy. She talks numbers and drives results. Her clients see 2-3x conversions on their landing pages. She applies a few B2C CRO principles to B2B....
Apr 05, 2024•49 min•Ep 12•Transcript available on Metacast Only 5% of your ICP is in-market. 95% aren’t even aware of your category. How do you generate demand for such a big chunk? We asked and Madhav (Head of Marketing at Storylane) answered. He is in this exact situation. He is generating demand for a category that’s brand-new. His goal? Go from 1 to 10 million ARR. He figured out 3 demand-gen strategies that work wonders: Capture existing demand from an adjacent category. Hang out where the customer is Build on insight-led content Madhav breaks down...
Mar 29, 2024•40 min•Ep 11•Transcript available on Metacast Webinars are on every marketer’s to-do list. But no one knows how to run it. Either no one shows up or the wrong folks do. But Mason here is an exception Every quarter, he conducts a webinar. The meeting is full of his ICP. Just his ICP. He bags 8 deals with an average value of $30,000. How? He has a pre-webinar and post-webinar process. Pre-webinar He connects with the right-fit customers on LinkedIn. He reaches out to highly targeted accounts. Sends an invite for the LinkedIn event. During the...
Mar 22, 2024•37 min•Ep 10•Transcript available on Metacast $25,000 deal closed in 3 weeks. Using the channel… wait for it… SEO. Don’t believe me? Let’s make this harder to believe. They also added another $100,000 in qualified pipeline. 😏 These are real numbers Cacheflow generated. They saw initial rankings in 3-4 weeks. and got their first customer in less than 6 months. Riley (Director of marketing) is spilling the beans. In 26 minutes, we talk execution. Basically, everything you need to get results like these. If you liked this snippet, you’ll ❤️ t...
Mar 15, 2024•15 min•Ep 9•Transcript available on Metacast Less buying friction = Shorter sales cycle How short, you ask? 50% shorter, says Natalie (Head of Growth & Operations). I’m sure there are many best buying practices. But here are the 3 proven ones: Ungated product experience (interactive demo) Public pricing Easy demo scheduling Natalie spent 1 quarter solving each. She only bought 2 tools: Chili Piper and Clearbit If you want to know her exact process, listen to this 28-minute podcast. Don’t miss this if you’re: SaaS company Sales-led Your...
Mar 08, 2024•28 min•Ep 8•Transcript available on Metacast Building a partnership program is tough. Building one that's profitable, fast… is hella tough. Not for Cory. He onboarded 42 partners in 3 months. A good number of them started sharing referrals almost immediately. Not only that, he also: Fully automated the partner acquisition pipeline Launched a new partner hub learning center Developed #outreach sequences for partner acquisition What was his game plan? He set up a….okay, just listen to the podcast. He talks about everything he did in 90 days....
Mar 01, 2024•54 min•Ep 7•Transcript available on Metacast Nemanja closed 63 deals in 1.5 years. All LinkedIn inbounds or referrals. How? He took the best B2C strategies and used them in B2B. This was no joke. It required some convincing. And boy....did he go big? He proved his strategies to 200+ #startups. And then…there was no looking back. What’s his best strategy? Guess you’ll have to watch the #podcast. Hint: Content Creation. No, not your run-off-the-mill 20 blogs/month kind of strategy. But actionable steps on: How to create content pillars Ways ...
Feb 23, 2024•53 min•Ep 6•Transcript available on Metacast Mason used popcorn… to re-engage 25% closed lost deals. How? On the surface: He used the power of popcorn and puns. Sent popcorn to closed lost deals with a note: “Hey, we’re popping back in. Wanted to see if now is a better time.” Here’s what is interesting to me: It’s not that simple. Mason has perfected every step of the process. Everything from setting up the CRM for this to when to buy the goodies. The result? 8-12 additional closed lost deals reengaged. (Mic drop!) This is one of my favour...
Feb 16, 2024•35 min•Ep 5•Transcript available on Metacast 
