Episode description

Things got weird today...
I ended up being the guest on my own podcast 😅

And for good reason.
See, we hit a number that sounds made up:
70% close rate. Industry-standard? 15%.
(Yes, it got so high, that we will now lower it 👀)

The truth? We didn't just perfect the sales process...
We built a positioning so strong, customers want to buy before we sell.

But here's what no one tells you:
Getting to this point?
Not cheap. Not quick. Not easy.

Want to know:

• Why we are trying to LOWER our close rate

• The expensive truth behind our "simple" process

• Why this works best with bold CXOs

Listen to this episode!

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