Episode description
Only 5% of your ICP is in-market.
95% aren’t even aware of your category.
How do you generate demand for such a big chunk?
We asked and Madhav (Head of Marketing at Storylane) answered.
He is in this exact situation.
He is generating demand for a category that’s brand-new.
His goal?
Go from 1 to 10 million ARR.
He figured out 3 demand-gen strategies that work wonders:
Capture existing demand from an adjacent category.
Hang out where the customer is
Build on insight-led content
Madhav breaks down all 3 strategies in the podcast.
Know the best plan of action for demand gen.
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