Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's AKNF is a power house tour de force where Pilothouse Jordon Gordon lays the complete framework for an email system that maximizes revenue, AS WELL AS Deliverability for Q4. How to maximize your reach for BANGER emails without hurting engagement How to limit lower engagement on your STINKER emails without hurting your reputation How to REHAB Gmail And so much more... Watch this one on YouTube for JoGo's amazing visual props...
Nov 17, 2023•33 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going to the heart of recurring revenue with a deep dive into the successful subscription program landscape with Nirav Sheth, from Anatta and Lindy Crea, from Recharge anatta.io/subscription-benchmark-report rechargepayments.com Nirav is the visionary CEO and Founder of Anatta, a strategic partner renowned for transforming mid-market and enterprise DTC brands like Dollar Shave C...
Nov 15, 2023•29 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck Today's podcast marks the return of our most popular podcast guest ever, Nik Sharma from Sharma Brands and Hoox, paired with Pilothouse's Head of Innovation and GM of Warp Drive... This CRO Throwdown covers Nik and Brett's best advice on Landing Pages, Site CRO, post purchase upsells, as well as the Art of the Cart...and why Nik considers the Slide out card to be "ocean ...
Nov 13, 2023•38 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're catching up with Rob and Clifford from the Pilothouse Amazon team to discuss Amazon's role in brands' omnichannel Q4 strategy as well as the signs and signals you need to be on the lookout for to know if you should be more or less aggressive with your ads. We'll also talk a "hypothetical" approach to scaling a creatine gummy on Amazon, as well as going deep on the inc...
Nov 10, 2023•23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Juliana Casale, the brains behind the refreshing sparkling water brand, "Balloon." https://balloonwater.com Not only is Juliana a regular contributor to our DTC Newsletter, but she's also eager to share the wisdom she's garnered from her CPG startup journey. Here's a taste of what's in store: Starting with Pre-orders: Discover Jul...
Nov 06, 2023•29 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup I'm an anxious person, but for Q4 efforts on the retention side, I don't get that anxious. It is actually pretty easy to crush Q4 if you’re strategic, calculated, and follow some key steps. I hope this guide remedies anxiety for anyone listening. Audience check up. Don't ruin your list before the big game. Make your list big, healthy, and strong. Maximum engagement. Maximum inboxing. If you plan on doing an aggressive sending ...
Nov 03, 2023•32 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on AKNF we sit down with Jacob, Nate, and Taylor, Pilothouse's Meta Ads team leads to update us all on the state of Meta Ads and announce the relaunch of Scale School: Meta Ads in partnership with Pilothouse. Ecom's got the October blues but this podcast is a reminder to stay the course, and not to jeopardize or weaken your November, by pulling the chute too early in October. Speaking of courses, Scale School is all new and ...
Oct 31, 2023•20 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Nishal Kumar, the mind behind "No Days Wasted" - a brand focused on wellness products that help you make the most of your day after a night out. Together, we unpack the intricacies of DTC marketing, sharing invaluable insights and experiences from the field. Here's a glimpse of what's in store: Ground Game Essentials: The importance of gr...
Oct 30, 2023•38 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast. I'm Eric Dyck. Today, we have two exceptional guests joining us, Louis Amoroso is CEO of Full Glass Wine Co, a roll up firm behind the acquisitions of Wines Insiders and Winc, and Pat Balles Head of E-Commerce for NIFT networks, a a platform designed to help DTC brands acquire new customers through a pretty…nifty, gifting experience. https://gonift.com Cost controlled purchases? Delighted customers...
Oct 25, 2023•22 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast! I'm Eric Dyck, your host for this enlightening episode, and if you've ever pondered about the intersection of form, function, fragrance, marketing, and modern entrepreneurship, you're in the right place. https://nezcare.com Today, we're diving deep into the world of Nez - a revolutionary deodorant brand that's been making waves in the beauty industry. It's not just about mas...
Oct 24, 2023•41 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I'm Eric Dyck. Today I'm thrilled to share the fireside chat from our last Vancouver DTC Meetup. We catch up with BC's first couple of footwear, on their retail expansion, their product roll outs, as well as the best offer they've ever run... Don't miss this one, and don't miss our next event! Timestamps: 00:00: Introduction to Vessi and its founders 05:10: The power of offering ...
Oct 23, 2023•34 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler. Today is part three of Cam & Avery's Q4 Prep series. Listen in to hear from a Lead Content Manager about some concrete steps to take in preparation for Q4 2023. Learn about not fearing the lull as consumers wait for big Black Friday/Cyber Monday deals. Stick around to hear about: What to do if you're feeling scared about this Q4 Keeping your landing pages aligned & concise Growing your ema...
Oct 20, 2023•25 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a conversation with Reza Khadjavi, the driving force behind Motion—a game-changing platform tailored for experienced media buyers looking to harness the combined might of creativity and data. https://motionapp.com In this enlightening chat, we delve into: How the evolving intricacies of Facebook's advertising algorithm impact strategies for...
Oct 18, 2023•50 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler. Today we're diving deep on Amazon's quagmire with the FTC, as well as their new prime video placements with Rob and Clifford from Pilothouse Amazon. Stick around for riveting commentary on: FTC vs Amazon - How can anyone call Amazon Anti Consumer? Profitability on Amazon - Is it actually less profitable? New Prime Video Ad Inventory A/B Testing for Every Image Timestamps: 00:00: Introduction 02:30...
Oct 13, 2023•22 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC podcast. Joining us today is Larissa, the founder of a unique pillow brand that is revolutionizing the way we sleep: Henrie.com - Larissa shares her inspiring journey as a solo founder, her passion for sleep and self-care, and the challenges she faced in creating a premium product. Get ready to learn about the power of organic growth, the importance of understanding your target audience, and the future of r...
Oct 10, 2023•34 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Rux is one of our favorite brands. For Christmas last year we all got Rux Totes, and they instantly became our favorite travel bag. Rux's founder, Jamie Bond is a fellow BC entrepreneur, a frequenter of our events. This podcast covers the 4 part Campaign Confidential article series that DTC Published early this year about their wild Q4 Success. Perfect timing to set the stage for Q4 2024. This one was one of our top listented to AK...
Oct 07, 2023•31 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Today, we're diving into the enchanting world of Moss Amigos, America's favorite new class pet. Join us as Jared Oliva, the mind behind this beloved brand, shares the ups and downs of bringing these moss ball companions into the spotlight. This episode is rich with insights for those navigating the challenging yet rewarding waters of modern marketing in 2023. Listen in to discover: The unexpected challenges and twists tied to T...
Oct 02, 2023•32 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week's All Killer No Filler, we dive deep into the art of creative testing. We start with the basics, defining what it is and how the team at Pilothouses uses it for advertising across all channels. Plus, with Q4 around the corner, we discuss the optimal balance between iterative and contrast testing, why now is the prime time to ramp up your ad creativity, and give away some of our favorite tests to run (with real ad examp...
Sep 29, 2023•38 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. I'm Eric Dyck. Today, we're diving deep into the powerful trend of buyers' networks and product launching communities. Our guest, Greg Rollet, hails from the Grommet—a remarkable platform that boasts a dedicated community of 2.5 million buyers and has been instrumental in propelling innovative products into the spotlight. Until at least 2024 The Grommet has pledged to take NO FEE on any...
Sep 27, 2023•27 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to this Archive Episode of DTC Podcast. Today we're replaying our seminal interview with Meta’s Director of Marketing Science for the Small Business Group (and 10 year FB veteran) Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS. This podcast is a masterclass in what it takes to build a ge...
Sep 25, 2023•49 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler. Today we're learning from Richard from Pilothouse's Google team. GA4 is a reality now, so listen to this podcast to get your reports set up right, your conversions de-duped, your reporting threshold dialed and lots more. On the Q4 Front, you'll get a crash course in full funnel Google advertising, and how to prep for the biggest holiday season yet. Timestamps: 0:00 - Introduction 4:30 - Top-of...
Sep 22, 2023•35 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, today we're doing a deep dive on some best practices to build a lasting brand in the Apparel space with ecom veteran and fractional CMO, Jacob Rokeach Listen and you'll learn about smart inventory management and planning, omni channel approaches that brands of any size can execute, how to structure your Meta Ad account in our creative as targeting world, scaling your business and your career th...
Sep 18, 2023•45 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today is Part 3 of Jordan Gordon's Retention series focused on the post purchase experience and how to get your customers to make their second purchase as quickly and as often as possible... Go to YouTube for the Flash Cards! Timestamps: 0:00 - Introduction 3:30 - Creating Effective Email Ecosystems 7:00 - Leveraging AI for Email Marketing 10:30 - Crafting Personalized Customer Journeys 14:00 - Opt...
Sep 15, 2023•37 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup On today's DTC podcast we go deep on personalization and omnichannel data management with Amanda Elam CMO of Bloomreach. Timestamps: 0:00 - Introduction 2:30 - The Value of Personalization in E-commerce 5:15 - The Role of AI in Marketing 8:10 - Streamlining E-commerce Processes with BloomReach 11:00 - Enhancing the Customer Experience Hashtags: #EcommerceSuccess #BloomReach #AIinMarketing #CustomerExperience #Personalization Subscr...
Sep 13, 2023•25 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're digging into our unreleased content archive to deliver one of the most relevant and powerful talks from our first C-Suite Mastermind Event in September 2022 from Sean Frank, CEO of Ridge Wallet... His key message to brands then is even more relevant now: SURVIVE and focus on building a legacy brand. Ridge's goal is to become the American Mont Blanc crossed with Yeti with a glass of Hennessy.....
Sep 11, 2023•49 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Battle test your Q4 readiness (if you haven’t already) with Pilothouse’s proven approach. With just over two months to BFCM, now is the time to dial on your promotional strategy. Highlights: Pilothouse's Success: Over $5M revenue on Meta during a BFCM weekend with 10,000+ unique content pieces. 🚀 The Need to Test: Ensure top sales by understanding your customer behaviors and avoiding subpar offers. Aligning Promos with Goals: How ...
Sep 08, 2023•27 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Charlie's a friend of the podcast, and is one of the best DTC marketing minds I know. He cut his teeth with Redbull's media team and moved onto help Aritizia scale their ecommerce and now he combines deep competitor analysis with audience and content analysis to help entrepreneurs uncover their blindspots...because as we all know, it's hard to see the label when you're inside the jam jar! We cover interesting examples o...
Sep 04, 2023•44 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today were chatting with Pilothouse Amazon about best practices when it comes to Amazon images, both featured and secondary! Listing images are arguably the most important creative aspect of your listing. The hero image is the first interaction someone has with your brand on Amazon, and the supporting listing images are very likely their second. Having a hero image that grabs attention and gets the in...
Sep 01, 2023•23 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today's podcast is with Brandon Horoho, CMO and Co-founder of Montana Knife Company, makers of high quality steel hunting and now culinary knives. Knives being a restricted category on all ad platforms means Brandon's had to be very strategic to drive the 1600% growth since starting the business with Master Bladesmith Josh Smith in 2020. This podcast breaks down his product focused dro...
Aug 28, 2023•51 min•Transcript available on Metacast To Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're chatting with Avery and Chris from Pilothouse's TikTok team about the the preparations they're making now to slay Q4 2023, as well as the ad techniques they're employing to drive better results for clients right now. - How there are really no limitations on darkposting on TikTok - How to use Display cards and why we DESPISE stickers - Lots more! Subscribe to DTC Newsletter -...
Aug 25, 2023•25 min•Transcript available on Metacast 
