Episode description

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Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Nishal Kumar, the mind behind "No Days Wasted" - a brand focused on wellness products that help you make the most of your day after a night out. Together, we unpack the intricacies of DTC marketing, sharing invaluable insights and experiences from the field.

Here's a glimpse of what's in store:

Ground Game Essentials: The importance of grassroots initiatives and why personal touchpoints in marketing remain relevant.

Engaging the Right Audience: Delve into the world of affinity marketing, and the role of influencers in shaping brand perception.

The 'Think Global, Act Local' Approach: Learn about creating localized communities, engaging them directly, and adapting products to cater to their specific needs.

Tune in for a candid conversation about branding, community engagement, and the changing landscape of DTC marketing.

Timestamps:

0:00 - Introduction

2:32 - The importance of market research

10:55 - Creating an effective offer for your CPG brand

16:55 - Challenges in the CPG industry and the importance of a ground game

26:10 - The BioSteel story and the lessons it offers

Hashtags:

#CPG #ConsumerGoods #InfluencerMarketing #Entrepreneurship #DTC #NoDaysWasted #CPGStrategy #GroundGame #BioSteel

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