Episode description
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Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Nishal Kumar, the mind behind "No Days Wasted" - a brand focused on wellness products that help you make the most of your day after a night out. Together, we unpack the intricacies of DTC marketing, sharing invaluable insights and experiences from the field.
Here's a glimpse of what's in store:
Ground Game Essentials: The importance of grassroots initiatives and why personal touchpoints in marketing remain relevant.
Engaging the Right Audience: Delve into the world of affinity marketing, and the role of influencers in shaping brand perception.
The 'Think Global, Act Local' Approach: Learn about creating localized communities, engaging them directly, and adapting products to cater to their specific needs.
Tune in for a candid conversation about branding, community engagement, and the changing landscape of DTC marketing.
Timestamps:
0:00 - Introduction
2:32 - The importance of market research
10:55 - Creating an effective offer for your CPG brand
16:55 - Challenges in the CPG industry and the importance of a ground game
26:10 - The BioSteel story and the lessons it offers
Hashtags:
#CPG #ConsumerGoods #InfluencerMarketing #Entrepreneurship #DTC #NoDaysWasted #CPGStrategy #GroundGame #BioSteel
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