Episode description

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Battle test your Q4 readiness (if you haven’t already)  with Pilothouse’s proven approach. With just over two months to BFCM, now is the time to dial on your promotional strategy.

Highlights:

• Pilothouse's Success: Over $5M revenue on Meta during a BFCM weekend with 10,000+ unique content pieces. 🚀
• The Need to Test: Ensure top sales by understanding your customer behaviors and avoiding subpar offers.
• Aligning Promos with Goals: How do your current objectives shape your offers? Explore strategies for different business goals.
• Economic Impact: Adapting to our Recession Era and tailoring your Q4 promotional approach.
• Avoiding Promo Pitfalls: Stay clear of common traps like heavy exclusions and over-complicated deals.
• Promos That Shine: Dive into timeless promo structures and their effectiveness.
• Timing Is Key: When to test and refine your offers for optimal results.

Tune in now and gear up for a successful Q4! 🎙️💡🛍️

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