Episode description

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Charlie's a friend of the podcast, and is one of the best DTC marketing minds I know. He cut his teeth with Redbull's media team and moved onto help Aritizia scale their ecommerce and now he combines deep competitor analysis with audience and content analysis to help entrepreneurs uncover their blindspots...because as we all know, it's hard to see the label when you're inside the jam jar! We cover interesting examples of uncovering surprising audience affinities, and understand exactly how brand owners can do their own research to find more successful creative formulas and influencer relationships... Timestamps: 00:00 - Introduction to Charlie Grinnell and The Right Metric 02:12 - Leveraging Competitive Intelligence for Success 06:18 - Understanding Consumer Behavior and Trends 10:03 - Analyzing Competitors: Strategies and Benefits 13:40 - Key Insights for Q4 Planning and Execution Hashtags: #MarketingInsights #CompetitiveIntelligence #ConsumerBehavior #CompetitorAnalysis #Q4Planning #MarketingTrends #DTC #CharlieGrinnell Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter

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