Episode description

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Rux is one of our favorite brands. For Christmas last year we all got Rux Totes, and they instantly became our favorite travel bag. Rux's founder, Jamie Bond is a fellow BC entrepreneur, a frequenter of our events.

This podcast covers the 4 part Campaign Confidential article series that DTC Published early this year about their wild Q4 Success. Perfect timing to set the stage for Q4 2024.

This one was one of our top listented to AKNF podcasts and with good reason. It covers the step by step Pilot Test process we use to uncover new audiences and scale every brand we work with.

Get RUX in your life ➝ https://rux.life

Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch We covered some of this material on DTC Newsletter's 4 part "Campaign Confidential" series where we transparently reported every winning strategy we employed to scale Rux to crazy new heights. You'll hear deep dive value on: The Pilot Test and how to do it to uncover audiences who didn't even know they needed your product Offer testing and the key learnings we made ahead of Q4, like sitewide discounting Lead generation and why you should still optimize for sales Turning customers and creators into brand story tellers, using the angles that you already know work Get RUX in your life ➝ https://rux.life Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch

Timestamps:

00:00 - Introduction to Ruck Systems

02:15 - Building a Community with Ruck Storytellers

04:35 - Leveraging Storyteller Content for Multiple Channels

07:10 - Lessons Learned in Q4 and the Role of Quantity Discounting

09:45 - The Impact of PR and Niche Overlanding Market

12:30 - Ongoing Lead Generation Strategies

14:55 - Ruck Systems' Goal: Getting Rucks on Mars

Hashtags:

#RuckSystems #MarketingStrategies #BlackFridaySuccess #LeadGeneration #PRStrategies #NicheMarket #DTCPodcast

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