Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast and today we're following up with Jordan Gordon on his up-to-the-minute learnings on email segmentation and whether Sniper or Buckshot segmentation is working best. This podcast is all about how to get the best results from your dormant audience, and answers the age-old riddle...when is a lower CTR actually a good thing? Plus you'll hear Eric discussing plans, risks, and benefits to switching to ...
Mar 10, 2023•30 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we have an all-time classic episode that features Meta’s Director of Marketing Science for the Small Business Group (and 10-year FB veteran), Helen Crossley, along with Ben Yahalom, President of True Classic, which might just be one of the fastest-growing apparel brands of all time, going from 0 to 9 Figures in JUST TWO YEARS. https://trueclassictees.com https://meta.com True Classic’...
Mar 08, 2023•48 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Bushbalm CEO and founder David Gaylord. He will join us at C-Suite on March 23-24th, along with the 100 other DTC founders and executives mixing it up in Las Vegas.... Bushbalm makes a wide array of intimate care products from oils, scrubs, trimmers, and more, but you’ll hear how the vajacial, a product long offered by their wholesale clients (ex., waxing studios), has taken the top-of-funnel offer crown from the balm… https://Bushbalm.co...
Mar 06, 2023•26 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's Time for All Killer No Filler and it's time to get on board with GA4! Richard is Pilothouse's resident Google wizard and he's here to tell us what we need to know about Google Analytics, starting with the basics and most common views, all the way to advanced server-side tracking that's massively moving the needle for the Pilothouse team's attribution models. Work with Pilothouse ➝ https://pilothouse.co You'll hear: Universal Analytic...
Mar 03, 2023•22 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're catching up with C-Suite Mastermind mentor and CEO of Obvi, Ronak Shah. Ronak's financial background, and a chance to experience what sounds like a beast of a supplement company, set the stage for his company's incredible growth. https://myobvi.com Listen to this podcast to get a preview of the biggest mistakes Ronak made with Obvi and how to avoid them yourself! Meet Ronak in person at C...
Feb 27, 2023•32 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast and today we're catching up on Amazon with Rob and Clifford from Pilothouse Amazon Work with Rob, Clifford, and Pilothouse's Amazon division ➝ https://Pilothouse.co/amazon We discuss: • Buy it with Prime checkout options appear on Shopify (the cost/benefit analysis) • New Sponsored Brand video ad units show incredible promise (backed by real data) • Nature's Promise gets hit with a lawsuit ...
Feb 24, 2023•19 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re covering financial footwork with Sabah’s Mickey Ashmore and Highbeam’s Samir Shergill. Mickey started Sabah with a simple goal: bring the timeless handmade craftsmanship of small-town Turkey to quality shoe loves everywhere, one pair at a time. This episode dives deep into Mickey’s journey from his beginnings as a finance bro to selling out his first popup in Brooklyn, to bootst...
Feb 22, 2023•34 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. I’m Eric Dyck Today we’re venturing into the wild with BattlBox’s John Roman. John joined Battlbox, a monthly subscription for hand-picked outdoor gear, shortly after they’d struck product market fit gold, and has helped propel them to high 8-figure revenues with an absolutely scorching subscription LTV that approaches a $1000 per customer… https://Battlbox.com You’ll hear all about Battlbox’s golden goo...
Feb 21, 2023•41 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another episode of All Killer, No Filler. Today, we've got something special for you that truly encapsulates the sentiment of 'All Killer.' In 2023 thus far, the pod has been filled with heavy-hitting advice, and unless you're sitting with a notepad taking diligent notes, chances are you've missed a moment or two! Sit back, relax, and soak in the ten of the top insights: Sansorium (Fiona Hepher) - Advice for beverage compa...
Feb 17, 2023•34 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck. Today we’re catching up with Sean McGinnis from Kuru on the CRO tactics that doubled their revenue, as well as a preview of what Sean’s going to be sharing at C-Suite Las Vegas, March 23-24 https://Directtoconsumer.co/events Our goal with the people we’re bringing as mentors at C-Suite is that they bring a fully fleshed out, 3-dimensional model of a profit mechanism they’ve perfected for the...
Feb 13, 2023•27 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're talking about the creative trends that shaped 2022 and are accelerating into 2023, with Nikita and Cam from Pilothouse. The brands that won 2022 combined velocity, data, and quality in a relentless effort to feed the flagging Meta algorithm with creative that finds the right audience. Learn why green screen creator-generated content dominated 2022 Learn what a studio refresh of your best-pe...
Feb 10, 2023•20 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello, and welcome to DTC Podcast. Today we’re tackling a product with a purpose that's a little too close to home. As a follicly challenged person, I understand that for some with less perfect head shapes than myself, hair loss can be a confidence-shaking experience. That’s why Kevin Chen built iRestore, the hair growth system that’s scaled to over 50 employees, with big plans to launch a full suite of products designed to restore and ma...
Feb 06, 2023•29 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer, No Filler, the DTC Podcast and today we're catching up with Taylor, Socials Technical Director for Pilothouse on the big trends and developments on Meta's Ad Platform, so far in 2023, Zuckerberg's so-called "Year of Efficiency" You'll hear: How to combine the Pilot Test with Advantage+ for 40% faster learnings! On-Platform data appears to be getting more accurate How to revive your results after you kill a campaign with t...
Feb 03, 2023•22 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're letting Kismet take over in our chat with C-Suite Las Vegas Mentor, Director of E-commerce at Mini Katana, Karly McFarland. To join us in Las Vegas, March 23-24 ➝ https://directtoconsumer.co/events Karly is a force of nature I met at our first meetup in March last year. Since then, she's been on an absolute tear, building and now exiting her email agency, writing the literal book on email...
Jan 30, 2023•38 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler the DTC Podcast and today we're talking with Jeff Shannon, co-founder of DTC as well as Pilothouse about how Pilothouse is currently using AI to increase productivity, efficiency, and ability to iterate (to make more sales). You'll hear: Incentivizing teams to innovate on AI for your organization The power of prompts, and how to train your AI dragon Finding winning creatives on Meta with AI-powered Pilot Testing ...
Jan 27, 2023•23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, today we're catching up with a content marketing mentor of mine, Aaron Orendorf, who I've followed closely since his days with Shopify Plus as well as Common Thread Collective, where he's steadily become the king of long-form b2b content that ads value to the ecosystem. That's why I HAD to catch up with him on his switch to working on the ultimate SHORT form content -- with Recart as the efficient option for SMS at...
Jan 25, 2023•37 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting cozy with Davie Fogarty from The Oodie, the wearable blanket brand that reported earnings of over $400 Million dollars earlier this year. https://theoodie.com/ Davie is a born entrepreneur, dedicated to constantly learning and expanding from eCommerce into both SaaS and media. Settle in for deep insights on: Hiring your own replacement and how a proper merchandising ...
Jan 23, 2023•46 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're rifling through some critical learnings with Jordon Gordan, Director of Email and Retention at Pilothouse. Jordan's looking at Macroeconomic trends and the reality that many clients are refocusing top-of-funnel ad budgets to be more efficient, which inherently is going to drive fewer emails to your list. This podcast is all about what to do about this fact: Sniping vs. Buckshot Build...
Jan 20, 2023•19 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're talking with the founders of RepAI, Yoav Oz and Shauli Mizrahi, about how brand owners can convert more of the users they bring to their page with an AI sales concierge. Check out RepAI's special offer for DTC Listeners: https://try.hellorep.ai/partners?utm_source=sponsorships&utm_campaign=dtcpodcast We cover: Conversational shopping and why it's the future The AI Sales experience, and the conversation starters Rep uses to...
Jan 18, 2023•29 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast Today we're releasing the feature fireside chat with Andrew Wilkinson from Tiny from our last live event, C-Suite Mastermind in Victoria's BC. Andrew, who the Hustle dubbed "The Warren Buffet of Startups" is one of the most successful entrepreneurs in the world, having ownership in over 40 businesses that operate in and around the DTC space. Attendees at C-Suite got to spend the day with Andrew asking him specific q...
Jan 16, 2023•46 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, and today we're catching up with Jamie and Joe from RUX, and Jacob and Abby from Pilothouse's Pilot Program on their crazy q4 success. Get RUX in your life ➝ https://rux.life Work with the Pilot Program ➝ https://www.pilothouse.co/get-in-touch We covered some of this material on DTC Newsletter's 4 part "Campaign Confidential" series where we transparently reported every winning strategy we employed to scale Rux ...
Jan 13, 2023•31 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re chatting with Ben Feys and Kevin Niehoff, co-founders of early-stage buzz brand Pretty Boy. https://yoprettyboy.com Listen to this one for a deep dive on branding and product including: How a clever play on a locker room chirp turned into branding gold Why Pretty Boy’s philosophy is “balling on a budget” and the best ways that self-funded brands can cut co...
Jan 09, 2023•44 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast and today we connected with Pilothouse's Executive Leadership Coach, and International Orchestral Conductor, Peter McCoppin to discuss how organizations might approach guiding their companies through the next year. We discuss How to find the opportunity in crisis and what history tells us might happen How leadership is like orchestral conducting How companies can structure themselves to unlock th...
Jan 06, 2023•45 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re fully present with Fiona Hepher, Co-founder of Sansorium, an alcohol-free marketplace with a highly-curated selection of non-alcoholic wine, beer spirits, aperitifs and more. Join us for a discussion about the billion-dollar industry that’s just waking up (without a hangover) and is predicted to grow to over 4 billion by 2030 You’ll hear: How popups have fueled growth for Sansor...
Jan 02, 2023•39 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome back to another one of our favorite All Killer No Fillers of 2022. As we gear up for the new year, make sure to keep these tactics, ideas, and strategies top of mind. From DTC to you, Happy New Year - Cheers to a great 2023! On with the show Today we're sharing a very special presentation from our C-Suite Mastermind in September. This talk features Dave Steele, CEO of Pilothouse and Head of Socials, Nate discussing the biggest tre...
Dec 30, 2022•19 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re finding our center with Ania Wysocka, founder and CEO of Rootd, the app that offers relief from panic attacks and anxiety in your pocket. https://www.rootd.io/ With Rootd, Ania solved her own problem and created an app that’s helping over a million users. On today's podcast, you'll learn: How Ania used App Store Optimization to Rank number one on panic attacks and how a big red ...
Dec 26, 2022•31 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup As we gear up for 2023, we're bringing you some of our favorite listens from 2022. Sit back, relax, and soak in all the knowledge you can leading into the new year! Today's All Killer No Filler features Pilothouse's Heads of TikTok and UGC where we discuss: Why CPMs 30%-60% lower on TikTok and what to do about it TikTok campaign structure and how it's different than Facebook Ads How to find your "Winning Style" and then how to find more o...
Dec 23, 2022•26 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast; today I’m going deep with CPG legend Mike Fata, a man with three successful 9-figure exits, including the $419 Million dollar sale of his company Manitoba Harvest, in 2019. This conversation flowed like the amber hemp fields as we harvested insights like: How a branding change took Mike’s company from $10M - $100M quickly The critical importance of telling your story and building in public in the CPG game...
Dec 19, 2022•33 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler, the DTC Podcast. Today we're Googling with Dougie and Chelsea from Pilothouse's Google Ads team. We talk about the great results from this year's BF and Cyber 5, as well as the technical and creative trends we took advantage of to drive maximum results for our clients. A big focus of this chat is the YouTube Shorts opportunity, which all content creators, marketers, and entrepreneurs seem to be buzzing abo...
Dec 16, 2022•26 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re questing with Hero cosmetics’ founder and CEO Ju Rhyu, who recently sold her business for $630MM after bootstrapping it from zero after just 5 years. A wise singer once said “I need a hero,” and I think they were talking about Ju. In light of mounting retail and DTC ecosystem challenges combined with the worst economy modern marketers have ever seen, Ju’s exit represents a massi...
Dec 12, 2022•39 min•Transcript available on Metacast 
