Episode description
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Welcome to DTC Podcast
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re chatting with Ben Feys and Kevin Niehoff, co-founders of early-stage buzz brand Pretty Boy.
Listen to this one for a deep dive on branding and product including:
- How a clever play on a locker room chirp turned into branding gold
- Why Pretty Boy’s philosophy is “balling on a budget” and the best ways that self-funded brands can cut costs while still looking their best.
Hope you enjoy it, on with the show.
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