Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're going head first into headless commerce, what it means and what it allows ecommerce bands to do. We check in with friend of the show, veteran web designer/developer Jesse Campbell from https://heyPartner.co as well as Brett who leads innovation at Pilothouse. When you need to consider headless as an option How headless commerce translates to page speed and performance marketing The r...
Dec 09, 2022•35 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, today we’re going a layer deeper…deeper than ads, deeper than product, today we’re talking all about money. I can’t believe for a podcast all about revenue growth, this is the first time we’ve ever interviewed a finance expert, and I can’t imagine a more insightful and delightful conversation as I had with Mr. Sam Hill, Founder of EcomCFO, outsourced financial services for Ecommerce busines...
Dec 07, 2022•36 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re clashing swords with Mini Katana’s founder Isaac Medeiros, who in just under two years has built a global media empire on TikTok and YouTube with millions of subscribers and hundreds of millions of monthly views. https://minikatana.com Oh yeah, he’s also approaching 8 figures in high-margin revenue, selling real swords, to his rapidly growing global audience without spending a pe...
Dec 05, 2022•30 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup How did this year's BFCM stack up to our expectations as well as to last year? Team leads from Pilothouse's Meta Ads, Tik Tok Ads, and Amazon Ads join us for a roundtable discussion on: ROAS up, strong revenue on decreased spends Cost Cap and Advantage Plus dominance on Meta Why momentum matters massively with BFCM Work with Pilothouse? ➝ https://pilothouse.co Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - ht...
Dec 02, 2022•32 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast; I’m Eric Dyck Today we’re getting cozy with Yuki Kinoshita, the creator, and co-founder of Plufl, the dog bed for humans… Have you ever just looked at your dog snuggled up in its bed and thought…that should be me!? Yuki did, since then they’ve done 7 figures in presales, 11xed Kickstarter Goal by raising $290,000 USD in 30 days, garnered 20M Views & 5M likes on TikTok, and had their product...
Nov 28, 2022•39 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It’s All Killer No Filler, the DTC Podcast and it’s BLACK FRIDAY! In honor of the most important day on our listener’s calendar’s we’re rewarding the DTC Audience with an absolute MASTERCLASS presentation by Clifford from Pilothouse’s Amazon growth team. Just work with Pilothouse already: https://pilothouse.co 😃 You’ve heard Clifford on the podcast, you know he’s a beast. At our live Mastermind event in Victoria, we turned Clifford...
Nov 25, 2022•52 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck Today we’re transacting with Harry Hothi, Senior Product Marketing Manager at Wealthsimple, one of Canada’s largest and fastest growing investment management software tools with over $18B in funds under management. Harry’s job is to onboard and educate new clients, introducing them to products like crypto trading, and more, to increase engagement and improve LTV. With the bear market in full ...
Nov 21, 2022•33 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast Abandon coupons for content in your Abandon Cart Flows and watch your revenue soar The inspiration for this episode is from Eli Weiss' (CX Expert and eminent statistician*) recent tweet about how all brands have abandon cart email sequence, but most of them are just canned responses and blanket coupons that rarely work well. This All Killer No Filler Podcast with Pilothouse features email an...
Nov 18, 2022•26 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast I’m Eric Dyck Today we’re reading into the surprisingly lucrative children’s book industry with Puppy Dogs and Ice Cream founder and CEO Jason Kutasi. Jason, who built a massive performance agency, quickly realized that agency life can mean a lot of cash, but often means you’re not building long term assets, before building his 8 figure children’s book empire. Gather ‘round and listen to what happens when ...
Nov 14, 2022•50 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’re releasing a Google Ad Masterclass from Day three at our C-Suite Mastermind event, with Pilothouse’s Paid Search Technical Lead Richard, who manages and guides 11 buyers, responsible for over $21 M in ad spend last year on Google Ads. The insights are fast and furious, as Richard walks you through his best practices for Google’s full suite of tools, focusing specifically on. Why Google Analytics 4 with server-to-ser...
Nov 11, 2022•35 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck, today we’re under the influence of Aleks Chojnacka from Magic Links, the global leader in social commerce for YouTube, Instagram and TikTok video influencers. https://magiclinks.com Aleks is an encyclopedia of knowledge and insights about influencer marketing and this one went deep on: Why a great influencer program is more than just incredible conversion rates (the halo effect) Why LIV...
Nov 09, 2022•44 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re loading up on lead-edge retention and segmentation tricks and treats with returning guest, Troy Petrunoff from Every Man Jack, a clean ingredient self care brand for men we chatted with last year. https://everymanjack.com At that time Every Man Jack was moving off of Magento into the green fields of Shopify, so it was great to catch up on the benefits of the switch and a bunch of...
Nov 07, 2022•39 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking with Pilothouse Socials media buying and creative teams to discuss how it's impossible to overstate how important creative is, when it comes to combatting platform data loss, with the goal of profitably scaling your campaigns. Crush Creative and defang data loss with Pilothouse ➝ https://pilothouse.co Listen in and learn The Golden Triangle method of triangulating in on social video ad per...
Nov 04, 2022•25 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re talking with Caroline Homlish, SVP at Supergoop and Heather Doughtery VP Customer success at Lexer about maximizing the value of your customer data. https://supergoop.com https://lexer.io Supergoop is a leader in the SPF category and is scaling it’s 40+ item product catalog across both DTC and Retail. That’s where Lexer comes in, helping Caroline identify and scale the most profi...
Nov 02, 2022•24 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re finding a new spring in our step with VKTRY Gear’s Drew Arciuolo. https://vktrygear.com Drew’s father invented the VKTRY Insole, the First Carbon Fiber Performance Insoles, the only true, energy-returning insoles and since Drew joined the family business as Director of Marketing and has overseen massive growth (in revenue, profit, and vertical leap). This podcast shows us the pat...
Oct 31, 2022•33 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler. Today we're talking with Rob and Clifford from the Pilothouse Amazon team about Why it might make sense even if you're earning as little as $15K per month Red flags and green flags when it comes to knowing if your agency is any good What it looks like team-wise to collaborate with Pilothouse Amazon Take flight with us ➝ https://directtoconsumer.co Subscribe to DTC Newsletter - https://dtcnews.link/signup A...
Oct 28, 2022•28 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re synergizing with Bryan Alston, Co-Founder and CMO of Greater Than and proud member of very first C-Suite Mastermind Cohort. https://drinkgt.com Greater Than was a struggling Performance Hydration brand, until they met Bryan, who helped them uncover the most passionate part of their audience, lactating mothers. Since then they’ve scaled to $7 Million with eyes, and realistic ...
Oct 24, 2022•41 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast Today we're sharing a very special presentation from our C-Suite Mastermind in September. This talk features Dave Steele, CEO of Pilothouse and Head of Socials, Nate discussing the biggest trends of the year in the world of high spend performance marketing, including Rising costs and click through rates (and why CTR increases mean worse audience targeting) Why Scrappy Creative is still the u...
Oct 21, 2022•20 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re getting controversial with Constantine Yurevich, Founder, CEO, and Chief Hot Taker of SegmentStream, a conversion modeling platform used by companies like L’oreal, OMD, and KitchenAid aims to circumvent the fractured, multi-device customer experience that makes attribution a fool’s errand, through the use of Machine learning that analyzes your website traffic, to predict the con...
Oct 19, 2022•38 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we’ve got a skin deep conversation that’s sure to leave a mark with UK tattoo after-care, brand Stories and Ink. Did you know that 1 in 3 uk adults has a tattoo? How about 1 in 5 Americans. Tattoo after-care is a booming and always expanding industry and founder/ ceo Stu Jolley is taking full advantage. https://storiesandink.com Join Stu and Nathan Thompson, Ink and Stories Growth marketing lead as we examine their interesting...
Oct 17, 2022•34 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, I'm Eric, and today we're checking in with one of the most innovative teams at Pilothouse that we don't feature that often, and that's Jacob in the Pilot Program. The Pilot Program is for advertisers who've got product market fit, but are torn between wearing many hats and doing everything themselves, and hiring an agency. You'll hear all about some Pilot Program successes, Jacob's basic playbook for iterating t...
Oct 14, 2022•22 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast. I’m Eric Dyck. Today we’re fuelling up with Ben Bokaie, Head of Performance Marketing at Huel, the world’s number 1 nutritionally complete, fully sustainable, line of meal powders, shakes, bars and more, that’s soared to nine-figure revenues on the back of great product, slick branding, and hardcore performance marketing, authored in no small part by our guest today Ben Bokaie https://huel.com Listen ...
Oct 10, 2022•34 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler the DTC Podcast. Today we're diving deep into email content with Cam and Alex. We start by harkening back to our last podcast with JoGo from Pilothouse email, where he laid out this handy guide for the emails you need to send this BFCM. Offer 1- VIP - Get first pick (no exclusions, engaged in last list) Offer 1 - Product feature (whole list) Offer 1- Product feature (engaged audience) Offer 1 - “Perfect tog...
Oct 07, 2022•23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast. Today we’re closing the loop on returns with President of Loop, Aaron Schwartz. https://loopreturns.com In the Apparel space, returns AVERAGE 38%, which makes me think I’m keeping way too many things. Aaron joins DTC to discuss how you can help turn at least 30% of those returns into exchanges that extend and increase LTV. Loop is the leading platform that turns returns into exchanges for some of the worl...
Oct 05, 2022•24 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I’m Eric Dyck Today we’re spinning a yarn with Canada’s Top Sock Maker, CEO and Founder Rob Fraser from Outway Socks https://Outway.com Rob’s sock-strapped Outway to 8 figure sales, innovating his business model to reap maximum cashflow, investing heavily into affiliate sales, and overcoming an unwanted rebrand, and coming out on the other end stronger. You can catch Rob at C-Suite Mastermind, but for now, I hope y...
Oct 03, 2022•48 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler, the DTC Podcast. Today we're joined by Rob and Clifford from Pilothouse's Amazon squad to discuss the number one factor determining your Amazon success as a DTC brand - RELEVANCE. You'll hear how to build relevance and even a little about how to hack it. You'll also learn what not to do directly from two gentlemen who've been farming the Amazon bumper crop for years. Subscribe to DTC Newsletter - https://dtcnews...
Sep 30, 2022•19 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast. Today we're spilling the subscription tea with Luke Retterath, Vice President Marketing at Recharge and Tracy Julien, VP Marketing at Tea Drops. https://MyTeaDrop.com https://rechargepayments.com/ Tea Drops are organic shaped teas that dissolve in your cup, disrupting the $200+ Billion, millennia old tea business. Listen to this double VP Podcast where we dive deep on the critical factors that make or break DTC Sub...
Sep 28, 2022•28 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re reconnecting with ecommerce Icon, and friend of the show, Josh Elizetxe, the force of nature behind Snow Oral Care. We’re checking back in on post-engagement work life balance How he’s driven Snow to #3 on the list of biggest DTC Brands (behind only shein and FashionNova) And ultimately why the whole DTC Audience should be thinking in Billions rather than in Millions in 2022 Josh...
Sep 26, 2022•52 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler the DTC Podcast. Continuing our theme of BFCM/Q4 prep, this week with the focus being on TikTok Put yourself in the seat of a marketing team, preparing for Q4, thinking about what the hell they need to do on TikTok to create profitable returns at scale Why you need to innovate during Q4 and what that means How to walk the wacky, weird line Why you need a longer runway this year How to use Dark Posting and ...
Sep 23, 2022•34 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re getting to the core of customer retention with, Hannah Sinclair - Director of Retention Marketing at Steve Madden and Sarah Cascone - VP Marketing at Bluecore. Turn your customer data in to more revenue with Bluecore ➝ https://bluecore.com We all know Steve Madden as the billion dollar retail footwear giant, but what’s more noteworthy are there incredible strides on the dig...
Sep 21, 2022•16 min•Transcript available on Metacast 
