Episode description
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Hello and welcome to the DTC Podcast. I’m Eric Dyck.
Today we’re fuelling up with Ben Bokaie, Head of Performance Marketing at Huel, the world’s number 1 nutritionally complete, fully sustainable, line of meal powders, shakes, bars and more, that’s soared to nine-figure revenues on the back of great product, slick branding, and hardcore performance marketing, authored in no small part by our guest today Ben Bokaie
Listen and you’ll learn:
Why category creation is a cheat code for CPG brands
How Ben’s built an in-house creative hub in an all out commitment to finding winning ads
As well as a deep dive int Huel’s international expansion strategy
Better huel up for this one, on with the show!
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