Episode description
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Hello and welcome to DTC Podcast, I’m Eric Dyck
Today we’re clashing swords with Mini Katana’s founder Isaac Medeiros, who in just under two years has built a global media empire on TikTok and YouTube with millions of subscribers and hundreds of millions of monthly views.
Oh yeah, he’s also approaching 8 figures in high-margin revenue, selling real swords, to his rapidly growing global audience without spending a penny on ads.
Listen to the way of the samurai and learn:
- Why being banned from advertising on all platforms led Isaac into content, where his second video drove 1 sale on 1000 views, and why this formula is the basis for all his success.
- Why YouTube Shorts represents an asymmetrical opportunity for content creators, and how the global expansion is paving the way for Mini Katana to hit its first BILLION VIEW MONTH!
- Mr. Beast, Redbull, and why Isaac sees Mini Katana as a global media company first, with eCommerce as a distant second focus.
I really enjoyed this one, and see it as a timely reminder that owning your audience’s attention is the most critical piece of the puzzle in 2023 and beyond…
On with the show!
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