Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck Today we’re caffeinating with Death Wish Coffee’s Ecommerce Director Will Critcher. https://deathwishcoffee.com Death Wish Coffee is an amazing DTC brand, starting in 2012 as the world’s strongest coffee, and growing into 8 figures and massively accelerating during the pandemic when we all turned to the bean to keep us going. Will is a performance marketing veteran, so this podcast is fi...
Jun 27, 2022•54 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking. Work with Pilothouse ➝ https://pilothouse.co We were recently sent Google's documentation on their timeline to go cookie-free, as well as all the steps they're taking to build a suite of tracking tools that leverage first party data and deep AI machine learning to model consumer behavior. This podcast features Saul from Pilothouse Go...
Jun 24, 2022•26 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast…today we’re talking with Erica Werber, founder and CEO of Literie candle which aims to capture the unique olfactory experiences of New York City in candle form. Today’s podcast has notes of fresh cut grass and includes: How New York’s bad smell became a business changing PR hit How to actually capture and reproduce, the smell Hot roasted nuts, and a house in the hamptons, and the US Open. Literie’s Tik...
Jun 20, 2022•37 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler episode of the DTC Podcast covers all the steps you need to take to get your brand launched on TikTok Ads. Get your first 30 days on TikTok covered by Pilothouse (plus a super secret special offer) ➝ https://pilothouse.co/contact-us The first 30 days are very important. We have launched brand after brand to get a feeling for how to start on platform. We have also had the pleasure of meeting with our TikTok rep...
Jun 17, 2022•33 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast: Today we’re rolling with Lizzie Chapman, VP of Partnerships at Adroll. Get started with Adroll ➝ https://adroll.com Today’s cast is a deep dive into the coming third-party cookie-pocalypse in 2023 when Chrome has promised to fully end all 3rd party cookies for tracking. What exactly is a cookie, and what happens when they go away? A review of what Google is doing to replace cookies for audience target...
Jun 15, 2022•35 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re diving in with Danielle Gronich and Kayleigh Cristina, the co-founding duo of fast growing skincare brand ClearStem. https://clearstemskincare.com Clearstem is a next generation solution for Acne, who’s purpose is best summarized by their tag line: Anti-Acne products age you Anti-Aging products cause acne That's why we created CLEARSTEM After personally helping thousands of ...
Jun 13, 2022•36 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck For today’s All Killer No Filler edition, we’re serving up a TikTok exclusive. One of the highlights of our Vancouver Live event in May, was that TikTok’s Brand Partnership Manager and her team flew out from Toronto to rub elbows and speak at the event. Work with Pilothouse➝ https://pilothouse.co Meet Andrea Di Domizio, from TikTok. In this short, but super informative presentation, Andr...
Jun 10, 2022•15 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast: Tech Stack edition, where today I’m over the rainbow excited to talk with the Ecommerce Director of one of my favorite apparel brands, Aviator Nation. Build your app ➝ https://tapcart.com/dtcpod Join the nation ➝ https://aviatornation.com High quality garments, sun soaked in California nostalgia that help you feel like a rockstar every time you put on a hoodie. Curtis Ulrich has been part Aviator Nati...
Jun 08, 2022•37 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck Today we’re getting Greasy with Connor Meakin from Bluebird provisions diving deep on the SEO strategy he’s used to scale to over 50K monthly unique visitors over the past two years. https://bluebirdprovisions.co This episode contains Connors’ SEO Playbook, including his skyscraper strategy, as well as several high value, slightly greasy, tactics for increasing page rank, backlinks and...
Jun 06, 2022•39 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler podcast drills in on the TRUE value of Amazon as a channel, with Rob and Clifford from the Pilothouse Amazon Team. Work with Pilothouse ➝ https://Pilothouse.co This podcast covers: The value of Amazon as a channel Capturing ‘problem aware’ BOF traffic Capture Brand Aware customers already shopping on Amazon What brands get wrong When is Amazon not the right fit Creating a market vs capturing existing demand Wo...
Jun 03, 2022•25 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, Tech Stack edition, I’m Eric Dyck Today we’re going deep with Richard Harris, CEO and founder of Black Crow AI, a machine learning platform that predicts every visitor’s likelihood to buy, in real time as they shop. https://blackcrow.ai Richard has been building business intelligence and working with AI for close to a decade and is a treasure trove of information about this wildly interesting topic. This ...
Jun 01, 2022•28 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Noahome.com Today we're chatting with Noa Home Furnishings founder Jeremy Kopek about his company's incredible growth journey, that started with a $50K investment, a completely soiled pallet, a clever international strategy, and a burning desire to re-invent how furniture is sold online. Listen to this podcast to learn: Why starting in international markets can be your best play (think 60% lower cpms for starters) How Jeremy managed to sc...
May 30, 2022•46 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on Part two of our Pilothouse Audit Series we cover the final section of the Audit offering: Customer Experience. Ready for your Pilothouse Audit? ➝ https://pilothouse.co Kyle, Liam, and Nate provide tactical advice about funnel congruency, offer construction, presell page strategy and lots more in this value packed episode that covers: What is CRO? Bottleneck Mapping & Flow Optimizations Prospecting & Retargeting Landing Pa...
May 27, 2022•23 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to a VERY special edition of the DTC Podcast, I’m Eric Dyck Today you’re invited to listen in on the panel we hosted last week in Vancouver, BC, where we packed in 150 of the west coast’s top DTC entrepreneurs and marketers for a live podcast and some facetime with with their local peers. We wanted to know if the world was ready for Real Live Events, and our hypothesis was glowingly confirmed with what turned out to be a really ma...
May 23, 2022•34 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're jamming with Liam who's building out Pilothouse's DTC Audit product. Get a Pilothouse Audit ➝ https://pilothouse.co/contact-us We got Liam and Evan to share the 21 points that Pilothouse looks at every time they launch client, or perform a traffic and creative audit for a brand. Listen in to hear the full structure, plus lots of best practices around Incrementality Facebook Attribution & Cross-referencing with Google Analy...
May 20, 2022•34 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, today we’ve got a Tech Stack episode featuring Bumpboxx and Rich Panel. Fix your customer service! ➝ https://richpanel.com Get a sweet customized boombox ➝ https://bumpboxx.com You’ll meet Christina Ebersole, Customer Service Manager from Bumpboxx and Amit RG, CEO of Richpanel to hear Bumpboxx drove $150K from customer service alone, with 20% of that coming from Self Service. This episode i...
May 18, 2022•26 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I’m Eric Dyck, and today we’re talking with Ash Melwani, cofounder of Obvi collagen Obvi is disrupting the nearly $10 Billion dollar collagen industry, standing apart from the competition by building a deeper connection to its customers through branding, community, and a gamified customer experience. https://myobvi.com In 2022 Obvi’s aiming to 5x its revenue from just two years earlier in 2020 and with as...
May 16, 2022•46 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer No Filler DTC Podcast -- Today we're catching up with Pilothouse Facebook Ads team leads, Nate and Taylor to discuss the five copy styles they test with almost every campaign we run. Work with Pilothouse: https://www.pilothouse.co/contact-us Let us know what you think! Possible Copy Styles: Short and sweet - concise single line with your most powerful angle 3 paragraph - easy to read, can tell a story Hook + emoji li...
May 13, 2022•21 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, Today we’re getting in the win column with Win Brands Group Director of Retention Sophie Baer. https://winbg.com Win is an omnichannel retail platform that specializes in buying and building category-defining brands, like: Qalo, Homesick Candles, Gravity Weighted Blankets, and Love Your Melon headwear. Sophie oversees CRM management, email marketing, SMS marketing, and lead generation, and collaborates ac...
May 09, 2022•39 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to All Killer, No Filler. Today we're talking with two budding creators that we work with across multiple fronts at DTC, Pilothouse, and Helmkin about what makes great organic content, as well as advertising content. https://www.tiktok.com/@b_turner50 https://www.tiktok.com/@marinarossa_ Work with Pilothouse: https://pilothouse.co Work with Pilothouse: https://pilothouse.co Subscribe to DTC Newsletter - htt...
May 06, 2022•32 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, today I was lucky enough to interview a legend in the marketing space, and someone I’ve learned a huge amount from over the years, Perry Belcher. You may know Perry as a co-founder of Digital Marketer, as well as Traffic and Conversion summit, or as the legendary sales and copy expert behind several hundred million in ecommerce sales. Why the squeeze is on for retailers, and what you can do to make su...
May 02, 2022•59 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today's All Killer No Filler Podcast features Founder and CEO Julian Methot as well as Head of Ecommerce, Georges Thébault-Dagher, for Maddle Paddle Boards. Armed with incredible product design that drills in on the ideal paddle board lifestyle, Maddle has had an incredibly successful launch that combined a contest, with a VIP product launch that worked so well, Maddle hit it's April targets on April first. Grab a maddle and...
Apr 29, 2022•42 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast I’m Eric Dyck. Today we’re growing organically with Kevin Miller, co-founder and CEO of Gr0, a fast growing SEO company focused on help DTC Brands succeed with SEO. https://gr0.com We talked about: Not quitting SEO too early, and how to create a plan and a goal you can stick with How to approach high competition keywords, and the insane Only Fans angle Kevin’s simple three pronged approach press genera...
Apr 25, 2022•30 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler! Nori is the innovative iron and steamer that's taken the fashion world by storm in just the past 11 months. Nori is iron spelled backward, but Courtney is a forward thinker when it comes to performance brand growth. https://nori.co That's why she partnered up with Angela and Pilothouse to produce a high volume of creator-focused UGC ads that Nori is using to halve their customer acquisition cost and scale...
Apr 23, 2022•33 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with 20-year-old marketing phenom and Co-founder of Peachy Shapewear, Corey Nicholson. We'll cover: How Corey built a 7-figure business in less than two years Simple funding options for startups No-nonsense email marketing tactics Web3 predictions, and much more. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertis...
Apr 18, 2022•36 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to All Killer, No Filler. Today we're talking with Pilothouse Senior Facebook Media Buyers Nate and Taylor about what's working best in the world of meta Advertising. ▪ Why you need to make a killer offer today (for Mothers) ▪ What Facebook is giving six-figure ad credits to test (FB/IG Shops and Catalogs) ▪ What grinds our gears about Meta Ad buying experience Craft your killer offer, and work with Pilothouse to scale it ➝ https:...
Apr 17, 2022•22 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today’s podcast is with PR/Content Marketing visionary Lauren Kleinman, of Dreamday PR and The Quality Edit. With Dreamday, Lauren’s pioneered the concept of performance PR, connecting the best brands, with the best publishers on a fully performance, affiliate only basis. From one content marketer to another, I have to say I how impressed I am with what Lauren’s put together, and with t...
Apr 11, 2022•45 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today we're tackling Lead Gen for Ecom Brands, why it's so important, best practices for building "an email farm", and how to generate 100,000 leads in a week. Work with Pilothouse➝ https://pilothouse.co You'll learn the biggest mistakes that brands make with Lead Generation, why you shouldn't be obsessed with CPL (cost per lead) and how to make 2022 your best lead gen year ever. Subscribe to DTC Newsletter - https://dtcnews.link/signup A...
Apr 08, 2022•29 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today we’re getting all soft and gooey with Joel Twyman, co-founder of TheMarshmallow.co Having experienced moderate growth in Australia throughout 2020 and 2021, Joel started dabbling with TikTok organic posts in late 2021. It took him three videos to go viral for the first time and have to date gathered over 100million video views on their content, and grown over 2000% in sales. https...
Apr 04, 2022•42 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to All Killer No Filler. Today's episode topic came from Pilothouse senior media buyer Grayson's observation that many advertisers in the space are still using Facebook Ads on platform metrics as their primary source of truth. Work with us https://pilothouse.co This podcast covers: Why so many advertisers lean heavily on FB's on platform metrics What to use instead Why it still takes a human, and at least 5 tabs to have ...
Apr 01, 2022•24 min•Transcript available on Metacast 
