Episode description
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Hello and welcome to the DTC Podcast: Today we’re rolling with Lizzie Chapman, VP of Partnerships at Adroll.
Get started with Adroll ➝ https://adroll.com
Today’s cast is a deep dive into the coming third-party cookie-pocalypse in 2023 when Chrome has promised to fully end all 3rd party cookies for tracking.
- What exactly is a cookie, and what happens when they go away?
- A review of what Google is doing to replace cookies for audience targeting and retargeting
- How Adroll’s email tool allows for massive gains in conversion rate
I’m feeling hungry already, on with the show….
Get started with Adroll ➝ https://adroll.com
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