Episode description
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Welcome to All Killer, No Filler!
Nori is the innovative iron and steamer that's taken the fashion world by storm in just the past 11 months. Nori is iron spelled backward, but Courtney is a forward thinker when it comes to performance brand growth.
That's why she partnered up with Angela and Pilothouse to produce a high volume of creator-focused UGC ads that Nori is using to halve their customer acquisition cost and scale to new heights on paid social.
This podcast is filled with great insights on:
How to disrupt a century-old product
Why Nori changed to think of itself as a marketing company vs a product company
How Nori uses and re-uses press in their funnel
What angles are working best for fashion-focused UGC
and LOTS more.
Attend DTC's first ever meetup: https://learn.directtoconsumer.co/events
Learn Angela's complete playbook for creating killer UGC in her Scale School unit https://learn.directtoconsumer.co/scaleschool
Work with Pilothouse on UGC https://pilothouse.co
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