Episode description
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Hello and welcome to DTC Podcast, I’m Eric Dyck, and today we’re talking with Ash Melwani, cofounder of Obvi collagen
Obvi is disrupting the nearly $10 Billion dollar collagen industry, standing apart from the competition by building a deeper connection to its customers through branding, community, and a gamified customer experience.
In 2022 Obvi’s aiming to 5x its revenue from just two years earlier in 2020 and with ash leading the charge I don’t doubt they’ll get there.
In today’s cast you’ll hear all about:
- Why you should add a Facebook group to your customer experience and exactly how to leverage it as a nucleus for your brand.
- How to gamify your cart experience, and why adding complimentary products beats discounting
- Why Ash tests 40 new pieces of creative every week on Facebook Ads to beat the iOS14.5 blues
- And how a set it and forget it App with TapCart produced 10% of their 2021 revenue passively
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