Subscribe to DTC Newsletter ! This week’s All Killer No Filler features Pilothouse’s Email CEO Julien Normand and ace email coordinator Graham Battie, diving deep into the world of email segmentation . Listen to the entire pod for: 🚀 The #1 thing DTC brands get wrong with email segmentation 🚀 The three most important types of email segmentation 🚀 What is a sunset flow, and how can you use one? 🚀 Campaign segmentation for your VIP customers 🚀 Launching new products with SMS campaigns 🚀 Util...
Mar 27, 2021•31 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Get ready to relax and unwind, cause this week's poddy features Lee Veldkamp, Co-Founder and CEO of Simply Earth , an essential oils subscription company that aims to teach people about the benefits of essential oils so that they can live a toxin-free life. Lee breaks down the importance of adding value to subscription boxes and the massive role education plays in the customer journey. Subscribe to DTC Newsletter - https://dtcnews.link/si...
Mar 23, 2021•30 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler we’re talking about the art and science of YouTube Ads with Ryan McKenzie the co-founder and CMO of Tru Earth, Pilothouse Head of Google Saul Garcia and Pilothouse Lead Media Buyer Jacob Geary. Want to hear more from this dream team? Look over the shoulder these expert practitioners as they give you the step-by-step playbooks they used to create crazy-profitable YouTube campaigns – LIVE on Zoom for FREE! ...
Mar 20, 2021•39 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Fill up your cups! This week we chatted with Jurrien Swarts and Meghan Holzhauer of Stojo , a DTC brand that aims to end disposable culture one reusable product at a time. Stojo was one of the first to market in their field, launching their collapsible cup in 2015. They have since built a loyal customer base that launched them to $6.5 million in sales in 2019 and they’re on pace to exceed that by 100% in 2021 😱 The podcast is packed with...
Mar 16, 2021•58 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's All Killer No Filler features our social media manager Maia Sampson hosting a round of questions on the state of DTC with Eric, Pilothouse CEO Dave Steele, and Pilothouse CRO Kyle Hitchcox. Listen for insights on the future of DTC. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitte...
Mar 13, 2021•21 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week we chatted with two heavyweights to get their outlook on how retailers handled the pandemic, Torrie Belknap, VP Marketing of Tuft & Needle (DTC mattress vets) and Nicole Campagna, Sr. Growth Manager at SheerId. Here are some key takeaways from their chat: 📦 Why you should make a hate list 📦 Consider the role of customer identity 📦 Lead with value 📦 Invest in s...
Mar 09, 2021•31 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup For this week's All Killer No Filler, we're offering you part two of the first day of our Presell Page Course! If you are not using presells, you are leaving money on the table - listen to the pod to find out why! Then head to dtcplus.co to start your $1 trial and access the rest of the expert-led course. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse...
Mar 06, 2021•45 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week's cast features Kristen LaFrance , Twitter’s Mayor of DTC and Head of Resilient Retail at Shopify , dropping value bombs like there’s no tomorrow! Kristen shares focused wisdom on the things brands get wrong about community building, walks you through the steps of community engagement, and shares her favorite community building hacks that brands have come up with since the outbreak of COVID! This is a podcast you can’t afford to...
Mar 02, 2021•43 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup For this week’s All Killer No Filler , we’re offering the first part of our Presell Page Course ! Part one of our course series features Pilothouse Creative Director and page design specialist Cam Wind . In his words, “if you are not using presells, you are leaving money on the table.” Listen to the pod to find out why! This presentation covers: What a presell page is, and where it comes into play in the customer journey Creating a ...
Feb 27, 2021•28 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Need some help figuring out attribution? This is a topic every high level market loves to “geek out” on, but very few have it dialled to their complete satisfaction. With that in mind we sat down with Scott Desgrosseilliers, founder of Wicked Reports , an old school attribution wizard who built his first database at 10 and has put over 20,000 hours in on this topic. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DT...
Feb 23, 2021•41 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup We're going to show you how to build presell pages that can double your conversion rates! Presell pages are the most under-utilized yet most impactful levers of any good DTC funnel. Join this workshop and build (or refine) your presell page to find your audience, increase conversion rates, and boost your average order value.📈 The challenge is guided by expert practitioners who have tested 1000's of iterations of presell pages...
Feb 20, 2021•7 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Content marketing is a necessity for DTC brands or agencies as we all try to cut through the noise and engage customers in ways that steadily build your brand affinity and foster LTV. This week on the DTC Poddy, we chatted with Dain Walker . Dain is a brand strategist and Instagram expert who's grown a rabidly engaged 200k following in less than two years by simplifying complex and powerful ideas into compelling content. Dain is one of th...
Feb 17, 2021•1 hr 3 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s All Killer No Filler is the second half of our presell page discussion - and this time; we’re talking copy! A middleman between your ad and shopping cart, your presell page acts as a salesperson by supporting the customer, giving them a nudge, and providing the info they need to convince them to purchase your product or service. The role of the presell is to eliminate any doubts and make the purchase irresistible. Piloth...
Feb 13, 2021•32 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week the cast chatted with Ben Knox , VP of Ecommerce and Growth at Super Coffee . Ben was a treat to listen to, offering insights on how to thrive in today’s omnichannel environment. This podcast was PACKED with valuable info, so we recommend you give it a full listen. Here's a taster of some of the most powerful Value Rockets from the guys’ chat with Ben: 🚀Why you shouldn't be afraid of Amazon 🚀 Why you should be studying y...
Feb 08, 2021•43 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup In our latest installment of All Killer No Filler , we have Tim Peacock, Cam Wind, and Raven Dixon from the Pilothouse team on the pod to talk presell pages , providing a sneak peek into our upcoming DTC+ course! Take a listen for: 📦 Why presell pages sell better than eCommerce stores 📦 How to optimize your bundles 📦 Different types of presell pages and when to use them 📦 A sample presell page outline 📦 Why presell pages will be even...
Feb 06, 2021•30 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup How we drink is changing. The pandemic has seen a major rise in at-home alcohol consumption and a simultaneous call for healthy alternatives to spirits and mixers. Denetrias “Dee” Charlemagne is a co-founder of Avec Drinks , a high-flavour low sugar mixer challenger brand that launched in June of 2020. Avec Drinks has arrived at the perfect time offering premium mixer to pair with premium spirits, that appeal to calls for healthier (and t...
Feb 02, 2021•35 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on All Killer No Filler we’re unpacking our approach to team building and growth with Pilothouse’s team of super scalers including Jordan Chew, Cam Wind, Dave Steele, and Kyle Hitchcox. These guys know two things 1. How to grow teams that scale 2. their sports metaphors. Listen to this slam dunk pod for: 📦 Finding opportunity in chaos and harnessing that potential 📦 Why it’s ok to fail 📦 The importance of ra...
Jan 30, 2021•50 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week, we’ve got a combo platter pod! We’re chatting with Tom Coburn , the cofounder and CEO of Jebbit , a software tool that creates delightful, data-rich customer experiences that encourage consumers to provide information about themselves. Also joining us is Ulli Haslacher, the President of Pour Moi Skincare , a DTC challenger brand that utilizes unique climate-smart technology recently named one of the best inventions of 202...
Jan 26, 2021•35 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Today on All Killer No Filler, we’re catching up with the head of Pilothouse’s newly formed UGC department, Angela Meadows, plus all-star Senior Media Buyers Nate Vankoughnet and Liam Robinson. User-Generated Content (UGC) is an umbrella term that covers everything from product reviews to celebrity endorsements. The Pilothouse ad buyers consistently saw UGC content killing, inspiring the establishment of a whole department for UGC at Pilo...
Jan 23, 2021•26 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the pod we have Dylan Carpenter , host of the podcast Rich Ad Poor Ad and Founder/CEO of agency Koality Media . Dylan has experience working with Fortune 500 companies and spent over $15 million on Facebook/IG ads. Today, he’s here to chat about the brick and mortar opportunity, what local businesses can be doing to grow, and what’s happening in the ad space. Stick around for value bombs on: 💣 Local campaigns vs....
Jan 19, 2021•48 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to part two of our brand experience discussion. Due to a scheduling snafu, we were lucky enough to chat with Jesse Campbell twice! Jesse is a designer and founder of Partner , specializing in design and branding for eCommerce and digital products and partnering with top 1000 Shopify Companies. In this pod, we delve into Jesse’s expertise in the cannabis industry (a helpful listen for anyone working ...
Jan 16, 2021•45 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup We’re serving up high-end experience and design expertise for this week’s pod with Andrea Wagner , Design Manager for Facebook Shopping and Jesse Campbell , designer and founder of design agency Partner . Take a listen for discussion on building with the customer in mind, radical transparency, and predictions on upcoming digital experience design trends! Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://...
Jan 12, 2021•37 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week’s All Killer No Filler, the Pilothouse team catches up with Right Hook Digital Co-Founder and CEO Dee Deng to talk iOS 14. This looming update or “global internet shockwave,” has the potential to change business as we know it, holding far-reaching implications for measurement, optimization, and business tools. You’ll want to hear this team of experts unpack their instincts, plans, and strategies for ...
Jan 09, 2021•48 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Brennan Dunn is the co-founder of RightMessage , a tool that helps make automated segmentation and website personalization easy for any business. He’s also the founder of Double Your Freelancing , providing resources and training for over 50,000 firms and freelancers. We know that niched offerings outperform generic, but Brennan takes personalization to the next level. Brennan’s area of expertise is dynamic niching - on the fly, dat...
Jan 05, 2021•48 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Join Eric as he reflects on year one of DTC Podcast and unpacks the top takeaways, key insights and strategic formulas uncovered in 2020. Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video...
Dec 30, 2020•24 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Our pod guest this week is Matt Halfhill , founder of Nice Kicks - one of the most popular content websites in the footwear/streetwear industry. Matt spent years as a sneaker reseller, eeking out a healthy margin on platforms like eBay, but he soon realized the value is in creating your own product that you have the creative freedom to promote as you see fit. According to Matt’s predictions - if you rely on other people’s products, your d...
Dec 22, 2020•57 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week’s All Killer No Filler, we’re tackling the biggest ad platform of them all - Google. Google has been quietly growing its ad offerings while refining its algorithm, and our team of Google Ads heavy hitters Saul Garcia, Richard Clement, and Rafael Scott are your google guides here with up to date intel to help you on this massive platform. 💥 Getting specific with your SEO keywords 💥 Retargeting on Google 💥 Supercharge your a...
Dec 19, 2020•46 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup 📌 Pin Ads 4 the Win! 📌 With 2020 being a year of unpredictability & madness, a surprising contender for traffic & sales in Ecom has consistently shown up in Pinterest Ads! As the algorithm continues to mature on Pinterest, we’ve been getting some powerful results that are def turning heads. Here’s a snapshot of what we’re seeing: ✅ 83% of people on Pinterest have made a purchase ✅ &nb...
Dec 15, 2020•35 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup This week’s All Killer No Filler features the Pilothouse Creative Team sharing their top tips & tricks for creating scroll-stopping creative and balancing performance with polish. Take a listen for key insights on: 🗝 Standing out on socials 🗝 Data-driven creative 🗝 Intentionally breaking from design best practices 🗝 Easily applied creative hacks 🗝 How we structure our creative team Su...
Dec 12, 2020•36 min•Transcript available on Metacast Subscribe to DTC Newsletter - https://dtcnews.link/signup Our pod guest this week is Neville Medhora, the brain behind copywriting agency and training business Copywriting Course. He’s also the author of three books, and an advisor to AppSumo, The Hustle, and swipefile.com. His training videos have been viewed by thousands and he currently advises numerous companies on how to make their copy awesome and increase conversion rates across all the materials they produce. We know we have some big-tim...
Dec 08, 2020•59 min•Transcript available on Metacast 
