Ep 59: The Power of Pinterest with Pins 4 Profit's Lindsay Shearer

Episode description

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📌  Pin Ads 4 the Win! 📌   

With 2020 being a year of unpredictability & madness, a surprising contender for traffic & sales in Ecom has consistently shown up in Pinterest Ads!  
As the algorithm continues to mature on Pinterest, we’ve been getting some powerful results that are def turning heads.  
Here’s a snapshot of what we’re seeing:
✅  83% of people on Pinterest have made a purchase
✅   700M Users & growing on the platform
✅   $100K + the average household income of a :us: Pinterest user
✅   Crazy :arrow_up: ROAS opportunities on TOF & Retargeting
✅   Super :arrow_down: CPMs $.50-$2.50
✅   Maturing algorithm  
In the midst of the:
❌ volatility in both the world & consumer buying behavior
❌  unpredictability of almost all ad platforms
❌  account shut downs
❌  radically changing cross channel ad landscapes  
How are you filling your funnels?  
If you’re looking for another source of consistent high-quality traffic Pinterest has some serious power💥 !!  
Eric sat down with Lindsay Shearer who has one of the largest & industry-leading 📌  Pinterest ad agencies in the world called Pins4Profit and asked a ton of hard questions!  Check out her deep dive into 📌 Pinterest ad strategy for Ecom brand owners & agencies.  
It’s time to expand your traffic sources!

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