Episode description
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How we drink is changing. The pandemic has seen a major rise in at-home alcohol consumption and a simultaneous call for healthy alternatives to spirits and mixers.
Denetrias “Dee” Charlemagne is a co-founder of Avec Drinks, a high-flavour low sugar mixer challenger brand that launched in June of 2020.
Avec Drinks has arrived at the perfect time offering premium mixer to pair with premium spirits, that appeal to calls for healthier (and tastier) drinking options.
Not even a year old, the pod takes a behind the scenes look at Avec Drinks' early growth and DTC strategy including:
- Their organic first approach
- Plans for a 2021 paid strategy
- The benefits of building a creative community
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