This week Nick shares actionable insights to help you optimise your website for SEO and CRO. In this episode, we explore: 2:27 Key considerations when optimising SEO and CRO 4:21 The importance of seamless communication across teams 7:06 How to drive and analyse A/B tests for better decision-making 11:16 How to integrate Blog Content with SEO 15:58 How to manage Inventory on Shopify 16:44 Choosing the right site navigation to improve conversions 19:46 The CRO secrets behind high-performing produ...
Mar 07, 2025•32 min•Ep 307•Transcript available on Metacast In this episode, we sit down with Ron Miskin, co-founder of The Buffalo Wool Co, to explore the journey of building a unique and thriving business. Ron shares how prioritising healthy processes has led to a sustainable and successful company, the strategies that helped double sales during COVID, and the evolution of their product range over time. We also dive into the power of customer reviews, uncover the best marketing campaign you can have, and discuss how to find the right brand ambassadors ...
Feb 21, 2025•42 min•Ep 306•Transcript available on Metacast Ready to take your Shopify store to the next level? This week we are joined by Sabir Semerkant, a seasoned e-commerce strategist. From co-founding VaynerCommerce with Gary Vaynerchuk, to scaling online businesses independently, Sabir has a wealth of knowledge. In this episode, Sabir shares his insights on how to grow your business using the latest Shopify innovations and offers an integrated guide to selling products more effectively on the platform. Discover how to boost your conversion rate by...
Feb 14, 2025•51 min•Ep 305•Transcript available on Metacast In 2025, product reviews are more than just star ratings—they’re the foundation of trust in e-commerce. In this podcast, Nick is joined by Neil Bayton from JudgeMe, as they explore how product reviews are evolving in 2025 and why you need to review your reviews! We’ll dive into how to build trust on your website and uncover the real reason your customers buy your products. Plus, what’s the worst review for your business and how can you turn it into an opportunity? 🎧🚀 Check our JudgeMe here: ht...
Feb 07, 2025•37 min•Ep 304•Transcript available on Metacast In today’s fast-paced world, building a real connection with your customers is more important than ever! In this episode we are joined by one of our very own amazing community member’s, Angie Chua from Bobo Design Studio. Join Angie & Nick as we explore the secrets of building one-to-one relationships with your customers, and creating real-time feedback loops. We also discuss blending eCommerce with brick-and-mortar success, and even drawing inspiration from the physical world to enhance you...
Jan 31, 2025•44 min•Ep 303•Transcript available on Metacast This week is an Honest Ecommerce x Winning With Shopify special as we are joined by Chase Clymer! This episode is packed with actionable insights and straight talk about what to expect in 2025. We’ll kick things off with a review of Black Friday and Cyber Monday, unpacking lessons learned from the biggest shopping events of 2024. Nick & Chase then tackle the major challenges facing e-commerce in 2025 and share tips on how to boost productivity and work smarter. We’ll also uncover the honest ...
Jan 24, 2025•45 min•Ep 302•Transcript available on Metacast Laurence Turner from Bloomberg joins us to unpack the crucial economic landscape retailers need to watch in 2025! Nick and Laurence explore the key differences between the US and UK markets and how these shifts are impacting global supply chains and tariffs. From the changing dynamics of the UK consumer market to the evolving strategies for product pricing in uncertain times. We discuss where the biggest opportunities lie for retailers right now, how to navigate shifting consumer behaviour, and ...
Jan 17, 2025•44 min•Ep 301•Transcript available on Metacast For our first episode of the year, we’re excited to welcome David Lindahl, Founder of Rainier Watch. David has an incredible story about how a single tweet led to the creation of his successful Shopify business! Join Nick and David as they explore practical strategies for scaling your business in 2025 and beyond. Learn how to optimise operations with ChatGPT, run effective email campaigns, and harness customer feedback to drive growth. They’ll also uncover unexpected marketing tactics, share tip...
Jan 10, 2025•45 min•Ep 300•Transcript available on Metacast In our FINAL episode of the year, we take a look back at some of the standout moments that made this year so special! A massive thank you for tuning in—this show would mean nothing without our awesome WWS Community and we’ve got even bigger things in store for you in 2025! Wishing you a Merry Christmas, and we can’t wait to see you in 2025! Key takeaways: 0:00 A BIG Thank You 6:02 How To Effectively Use Discounting 7:45 Win Back Customers In January 10:14 How To Achieve Steady Growth With Conten...
Dec 20, 2024•34 min•Ep 299•Transcript available on Metacast For the first time EVER there was a major difference between the US and UK markets over Black Friday weekend! With it being one of the best in the US and one of the worst in the UK, in this episode Nick breaks down the jaw-dropping Black Friday insights that can elevate your e-commerce game and help you win for next year! Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub Key takeaways: 0:00 Black Friday Introduction 1:45 UK Sales Decline 3:59 US Sales Surge 7:31 The Gro...
Dec 13, 2024•23 min•Ep 298•Transcript available on Metacast This week we are joined by James Kearns, Managing Director of Rapanui Clothing. Rapanui is a sustainable, print-on-demand, fashion brand based in the Isle Of Wight. James and Nick share how to align your Shopify business with sustainability practices that not only benefit the environment but also resonate with today’s conscious consumers for scale. James also shares his insights on how to scale from £8 million to £20 million sustainably! Check out Rapanui here: https://rapanuiclothing.com/ Sign ...
Dec 06, 2024•43 min•Ep 297•Transcript available on Metacast Influencer gifting has become one of the most talked-about strategies in modern marketing, but how does it actually work? And how can brands make the most of it?! In this episode, we dive deep into the world of influencer gifting and explore its potential with Brett Owens, Founder of Afluencer. Nick & Brett cover the essentials of influencer gifting as a marketing strategy, including how it works and how brands can maximize its impact. We discuss how to select the right influencers, set clea...
Nov 29, 2024•46 min•Ep 296•Transcript available on Metacast In this episode we are joined by Hannah Perry, Owner of Floof Cotton Candy. Hannah shares her incredible journey of founding Floof, creating outstandingly unique products, going viral, getting featured by Shopify themselves, and growing her team! Tune into this episode to find out more about developing unique products, the power of organic marketing, how to manage full time staff, and how to manage a small growing business. Check out Floof’s awesome site here! https://floofcc.com/ Sign up to the...
Nov 22, 2024•42 min•Ep 295•Transcript available on Metacast This week we are joined by the very inspiring, Brianca Thorton, Owner of Bellis Botanicals. Brianca started Bellis Botanicals in April 2022 and in that time has turned her passion for craft and making nature inspired polymer clay and resin pieces into a business with almost 500,000 followers! Brianca is a storyteller showing the behind the scenes of running a creative business, and in this episode shares how she been able to grow her passion into her profession. Check out Bellis Botanicals here!...
Nov 15, 2024•49 min•Ep 294•Transcript available on Metacast This week we are joined by EJ Ekhato from Inventory Planner to share insights on how to prep your inventory for peak! EJ & Nick discuss; - Optimising your inventory purchasing - Stop guessing inventory & start using data - Want to increase your profit? Talk to your vendors! - Inventory strategies for PEAK - Getting sales without having any stock - How to plan for post-peak & how to put your plan into motion Join the bootcamp and elevate your inventory game: https://info.brightpearl.c...
Nov 08, 2024•44 min•Ep 293•Transcript available on Metacast This week we are joined by Megan, Founder of Volashes. Volashes are a handcrafted eyelash brand that was founded in 2017 and moved to selling products online during the 2020 pandemic. In this episode Megan shares the top 7 secrets to growing your brands social media following and get MILLIONS of views across your content organically. If you are looking to understand which social channels to focus on and reach more audiences through social, this episode is for you! Check out Volashes here: https:...
Nov 01, 2024•36 min•Ep 292•Transcript available on Metacast This week we are joined by an outstanding brand that was listed on the Lightning 50 list of fastest growing Shopify brands in 2021! Nick is joined by Mikayla Moulton, Director of Marketing at trueCABLE. They dive into the methods trueCABLE have been using over the past few years to drive the highest ROI and scale their brand fast & sustainably! Whether you're looking to refine your marketing methods or enhance your product offerings, this episode provides the essential tips you need to ...
Oct 25, 2024•45 min•Ep 291•Transcript available on Metacast This week we are joined by Kim, Founder of Kim's Custom Caps, to share her inspiring story of how she founded her creative business and grew her brand through social media! Kim's story is incredibly inspiring - she started created crafts and after some time decided to niche in making custom graduation caps. Soon after, her content was reposted by Instagram themselves to 80 MILLION followers! Since then Kim has amassed a following of almost 500K followers on socials and created a 2 YEAR...
Oct 18, 2024•47 min•Ep 290•Transcript available on Metacast In this episode we are doing something a little different... We recap and bring you the best bits from the Ecom Expo 2024, sharing marketing growth tips to help you grow your Shopify brand. Our host, Liv, speaks with the expert minds from UK leading brands such as Oreo, Mars Wrigley, Pizza Pilgrims, Lucky Saint, Rapanui and many more! Whether you're a seasoned Shopify store owner or just getting started, these insights from the 2024 Ecom Expo will help you stay ahead in the rapidly evolving...
Oct 14, 2024•36 min•Ep 289•Transcript available on Metacast We first came across Snaffling Pig when they were featured in the Lightning 50 list of fastest growing Shopify brands of 2021! Years on we are joined by their Head Of Marketing, George Wells, to discuss Shopify growth strategies and how Snaffling Pig has continue to grow and evolve in this ever changing landscape. In this episode Nick and George cover what is the secret sauce to success, how to know if your branding is working, Dragon's Den, the rule for growth you can't afford to igno...
Oct 04, 2024•44 min•Ep 288•Transcript available on Metacast In this episode Nick is joined by SEO consultant, Kieran Layton, from Spec Digital, to uncover the 10 things every brand is missing and can easily fix! From optimising product pages and collections to improving page speed and tracking, we discuss the most common SEO mistakes brands make and how to fix them. Learn how to improve your store's visibility on search engines, increase organic traffic, and boost sales! Reach out to Spec here: https://spec.digital/ Sign up to the Growth Hub here: h...
Sep 20, 2024•40 min•Ep 287•Transcript available on Metacast This week we are joined by the legendary MacCoy Merkley, CMO of Portland Leather Goods. MacCoy came on the show a couple of years ago to share how they grew an email list from 600,000 to 1.5million in 4 months. In this episode, MacCoy and Nick discuss how to expand your Shopify store by combining the power of paid advertising with strategic email marketing techniques. We break down the best practices for integrating these two powerful channels to create a seamless customer journey, driving highe...
Sep 13, 2024•49 min•Ep 286•Transcript available on Metacast In this episode we are joined by Adam Rosencrans from 2 Fur Doodie to explore the power of Micro Influencer Marketing! Nick and Adam discover how partnering with micro influencers can become a profitable strategy for building and scaling your Shopify brand. They break down the key benefits of micro influencer marketing, from cost-effective campaigns to authentic audience engagement. Learn how to identify the right influencers, create compelling collaborations, and measure your success. Whether y...
Sep 06, 2024•37 min•Ep 285•Transcript available on Metacast This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably! We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the right audiences, and leverage Google’s advanced tools to stay ahead of the competition. If you're new to Google Ads or looking to refine your app...
Aug 30, 2024•55 min•Ep 284•Transcript available on Metacast In this episode we are joined by Nick Barreiro from Clay Imports. Nick came on last year to share the story of Clay Imports. Over the last 12 months, they have been transitioning from a brick and mortar store, to developing their Shopify store to satisfy customers without relying on human support! This has been achieved through customer specific information based on customer login and tailoring the customer's individual buying journeys. Learn the essential steps for setting up your Shopify ...
Aug 23, 2024•47 min•Ep 283•Transcript available on Metacast In this episode we share the inspiring story of Ben, Founder of Wirth Hats a Shopify store that has funded over 6,500 therapy sessions to date, showcasing the power of combining commerce with compassion. Learn how to build a purpose-driven Shopify store that not only drives sales but also makes a significant social impact. Discover the strategies behind creating a brand that resonates with conscious consumers and promotes meaningful causes. Whether you're looking to start a new venture or i...
Aug 19, 2024•47 min•Ep 282•Transcript available on Metacast In this episode, we reveal the top three areas to skyrocket your Shopify store's growth in the upcoming year! 1. Defining your customer, understanding why they buy and building your brand around them. 2. Properly understanding profit, during the age of attribution confusion and better managing stock to boost profit. 3. Mastering email marketing to get repeat orders. Most brands project what they want to, rather than fully understanding what makes customers buy. Discover how focusing on just...
Aug 09, 2024•31 min•Ep 281•Transcript available on Metacast This week is your ultimate guide to scaling your food business online! We are joined by Peter Pham, Founder of Phamily Eats to share his story of starting and scaling PhamilyEats into the full time food store it is today. Discover proven strategies for optimising your food store, from selecting the best food products to creating mouth-watering product pages that convert. Learn how to navigate logistics, manage stock, and ensure food safety compliance. We'll also dive into effective marketin...
Aug 02, 2024•43 min•Ep 280•Transcript available on Metacast In this episode we are joined by Brian Krug from Seguno - Email Marketing Automation Software for Shopify. Discover how to maximise your sales and customer engagement with email automation strategies tailored for your Shopify store in 2024! Learn to create personalised, timely email campaigns that drive conversions and build customer loyalty on the lead up to peak shopping periods. We'll cover everything from setting up automated workflows to segmenting your audience for targeted messaging....
Jul 26, 2024•51 min•Ep 279•Transcript available on Metacast Discover how to harness the power of influencers and micro-influencers to elevate your brand and drive sales on Shopify in 2024! Learn to identify the right influencers, craft compelling campaigns, and measure your ROI effectively. We'll explore the newest strategies for building authentic relationships and leveraging influencer content to engage your target audience. Whether you're new to influencer marketing or looking to refine your approach, this episode provides actionable insight...
Jul 19, 2024•51 min•Ep 278•Transcript available on Metacast 
