Episode description

Influencer gifting has become one of the most talked-about strategies in modern marketing, but how does it actually work? And how can brands make the most of it?!

In this episode, we dive deep into the world of influencer gifting and explore its potential with Brett Owens, Founder of Afluencer.

Nick & Brett cover the essentials of influencer gifting as a marketing strategy, including how it works and how brands can maximize its impact. We discuss how to select the right influencers, set clear campaign goals, and measure success. You’ll also learn best practices for reaching out to influencers with a compelling pitch, managing expectations around content creation, and avoiding common mistakes to improve campaign outcomes!

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Key takeaways:
0:00 Introduction & About Brett
4:04 What is Influencer Gifting?
8:55 Rates & Gifting to Influencers
14:24 How to Choose the Right Influencers for your Marketing
16:50 What Small Businesses Need to Know
21:35 How to Get Influencers to Work With You
25:40 Expectations Of Working With Influencers
32:00 Your Brand Is Not Your Own
40:06 The Top 3 Mistakes Brands Make When Working With Influencers
44:05 How To Reach Out To Brett

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