Episode description

This week we are joined by James Kearns, Managing Director of Rapanui Clothing. Rapanui is a sustainable, print-on-demand, fashion brand based in the Isle Of Wight.

James and Nick share how to align your Shopify business with sustainability practices that not only benefit the environment but also resonate with today’s conscious consumers for scale.

James also shares his insights on how to scale from £8 million to £20 million sustainably!

Check out Rapanui here: https://rapanuiclothing.com/

Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub

Key takeaways:
0:00 Introduction & About Rapanui
11:29 Making Sustainability Efforts Known
16:19 How Do You Make Profit While Being Sustainable?
20:42 How to Manage Inventory on Shopify
28:00 Creating CRO Tests
35:33 How to Manage Returns on Your Business
41:48 How To Make Your Email Marketing Better

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