Episode description

In this episode we share the inspiring story of Ben, Founder of Wirth Hats a Shopify store that has funded over 6,500 therapy sessions to date, showcasing the power of combining commerce with compassion.

Learn how to build a purpose-driven Shopify store that not only drives sales but also makes a significant social impact.

Discover the strategies behind creating a brand that resonates with conscious consumers and promotes meaningful causes.

Whether you're looking to start a new venture or infuse purpose into your existing business, this episode provides actionable insights on aligning your brand with impactful initiatives. Tune in and learn how to create a Shopify store that truly makes a difference!
 
Wirth Hats: https://wirthhats.com/

Sign up to the Growth Hub here: https://community.winningwithshopify.com/

Key takeaways:
0:00 Introduction
3:52 Worth Hats: A Headwear Brand
12:17 How to Tell a Brand Story on a Website?
21:15 What is a Mission for a Brand?
26:55 Creating brand differentiation
33:57 The Mission of Brand Marketing
43:23 Ben’s advice on starting a brand with purpose

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