Understanding your point of differentiation is key. @HectorIanG #DTCPOD If you're going to be serving in a large market, hundreds of thousands people are going to be eating your product or drinking your product so you want to make sure that it's as safe as it could possibly be. @HectorIanG #DTCPOD You have to be putting a product out there and engaging and thinking about what it takes to take it to the next level at the same time . @HectorIanG #DTCPOD Food items act differently in different envi...
Sep 30, 2021•35 min•Ep 140•Transcript available on Metacast If you have complimentary products, you can use your email to act as a cross sell. @jayde3sai #DTCPOD The other thing that this text does really well is outline all of the different products that are going to be included @jayde3sai #DTCPOD We Speak About: [00:30] Caspers cross-selling email strategy [02:48] Koparis SMS outline Grab this email from Casper and this SMS outline strategy from Kopari In todays episode of fantastic emails and texts, were looking at content from Casper and and Kopari C...
Sep 28, 2021•6 min•Ep 139•Transcript available on Metacast We were tapping into a market that was really underserved, which was products with clean formulations @thats_a_moret #DTCPOD The only difference between an entrepreneur and everybody else is they had the guts to go out and do it. @thats_a_moret #DTCPOD After the first six months, you're going to learn so much and you're going to want to change everything. @thats_a_moret #DTCPOD When you're trying to grow and scale a company, you have to make decisions on the fly and learn how to get really good ...
Sep 24, 2021•35 min•Ep 138•Transcript available on Metacast If your product has a lot of complicated ingredients or might be a product that's used within a specific niche, you want to try and make sure that you're not using jargon in your copy. @jayde3sai #DTCPOD If you have a product that can either improve someone's life or improve someone's situation, showing before and after pictures could be really useful. @jayde3sai #DTCPOD We Speak About: [01:03] Kettle & Fires educational email [03:39] Snows before and after SMS strategy Try this email from Kettl...
Sep 21, 2021•6 min•Ep 137•Transcript available on Metacast Im passionate about working with eCommerce founders to help them build a business that works better for them @a_brawn #DTCPOD I started to think about ways to build a business that was lot less reliant on me and it flipped around my relationship with work, and it put me in a position where I could be more valuable to my company. @a_brawn #DTCPOD Start thinking about the relationships you have with other people in your business as opportunities to build and expand on trust and to unlock growth. @...
Sep 16, 2021•31 min•Ep 136•Transcript available on Metacast People are more likely to not unsubscribe when you allow them to opt out of emails that potentially don't fit them. @jadesai94 #DTCPOD Make sure that your SMS strategy really lines up with what your brand is about. @jadesai94 #DTCPOD We Speak About: [00:44] Breaking down GrooveLifes segmenting email strategy [03:29] Not Pots pre- purchase SMS strategy Steal this email from GrooveLife and this direct SMS strategy from Not Pot In todays episode of fantastic emails and texts, were looking at conten...
Sep 15, 2021•7 min•Ep 135•Transcript available on Metacast Trust breeds bravery, and when you're in innovation you're asking a lot of your clients and your customers to take a leap of faith with you @OrchidBertelsen #DTCPOD Your agency is only going to be as good as you let them @OrchidBertelsen #DTCPOD Every opportunity where someone is seeing your brand for either the first time or the 10th time is an opportunity to convert them. @OrchidBertelsen #DTCPOD When it comes to the Metaverse and towing into this digital world, we have to think beyond product...
Sep 09, 2021•35 min•Ep 134•Transcript available on Metacast If you have different values, features, or quality items you can use this in an email to highlight how your brand compares to competitors. @jadesai94 #DTCPOD Instead of you grabbing the phone number, Usual Wines takes the approach of having people message you. @jadesai94 #DTCPOD We Speak About: [00:44] Breaking down Felix Grays differentiation email [03:48] Usual Wines SMS strategy Try this email from Felix Gray and this SMS strategy from Usual Wines that has make your customer text you In today...
Sep 07, 2021•7 min•Ep 133•Transcript available on Metacast Have one on one conversations and really deep dive into who is actually engaging and shopping with you. @AjaSinger #DTCPOD Make sure you understand what's happening in broader culture and adapt if it is aligned with your particular brand identity. @AjaSinger #DTCPOD I've been noticing that brands are experimenting a lot more and having more fun, they're not sticking so strictly to a specific set of brand guidelines @AjaSinger #DTCPOD A brand can be more than just selling a product, people are lo...
Sep 02, 2021•29 min•Ep 132•Transcript available on Metacast If customers are buying two and they're getting one for free, they can give one of the products away, and that's a way to acquire related customers. @jadesai94 #DTCPOD If you have an Instagram account, or maybe you're posting on Tik Tok or a Facebook group, those are really good spots to pick comments from and use for content. @jadesai94 #DTCPOD We Speak About: [00:42] Breaking down Austin Eastciders product launch email [03:26] Blumes successful SMS strategy Steal this email from Austin Eastcid...
Aug 31, 2021•6 min•Ep 131•Transcript available on Metacast We want to be the best in the world at Search Engine Optimization, and that's it. @kmillertime421 #DTCPOD All the different questions you could possibly need to know in order to make an informed purchase decision, we help write that, and we give that to the customer. @kmillertime421 #DTCPOD You don't need to spend $10,000 a month on SEO, you can just work very slowly and methodically to master the results for your brand name. @kmillertime421 #DTCPOD Focus on the activities that are actually goin...
Aug 26, 2021•28 min•Ep 130•Transcript available on Metacast If you haven't implemented an SMS list and you're thinking about it, use conversational copy to convince people to sign up. @jadesai94 #DTCPOD If you're having a product launch, I highly recommend putting some sort of urgency on it, especially when you're sending out that message via text and telling people how much quantity is. @jadesai94 #DTCPOD We Speak About: [02:05] Breaking down Italics unique conversational email [04:10] Doe lashes SMS strategy Copy this email from Italic and this SMS tha...
Aug 24, 2021•6 min•Ep 129•Transcript available on Metacast Email is really intimate, but in a way that is super scalable. @ecomchasedimond #DTCPOD I used email as a way to build audiences and nurture, convert, engage folks to buy products or services or consume more content. @ecomchasedimond #DTCPOD Make sure you have the different abandoned flows, the browse abandonment, the abandoned cart, and the abandoned checkout. That's all for the pre-purchase side. @ecomchasedimond #DTCPOD You have to focus on the business metrics, things like clicks, revenue pe...
Aug 20, 2021•31 min•Ep 128•Transcript available on Metacast SMS marketing is really about getting people to convert. @jadesai94 #DTCPOD By creating these conversations and providing helpful advice, it builds that stronger connection with the brand @jadesai94 #DTCPOD We Speak About: [01:30] A great email from Public Rec [02:52] The texts from Hydrant you should copy Steal this email from Public Rec and this text from Hydrant In todays episode of fantastic emails and texts, were looking at content from Public Rec and Hydrant. Public Rec is a leisure appare...
Aug 17, 2021•6 min•Ep 127•Transcript available on Metacast I built my first website off of code. @arribagah #DTCPOD Making it seem like you're having a one to one conversation is the best way to approach SMS marketing. @arribagah #DTCPOD We want to find the balance between sending relevant content and still directing people to the website. @arribagah #DTCPOD My work at DTC DAY is really about bringing together great marketers on stage, getting a lot of sponsors on board, and putting together a great event. @arribagah #DTCPOD We've sent out over one hund...
Aug 13, 2021•34 min•Ep 126•Transcript available on Metacast We Speak About: [00:55] Announcing new show format [01:39] Introducing a new series [02:01] Curating interesting and actionable ideas The new and improved DTC POD The DTC is bringing new and exciting ideas for viewers. Well be breaking sharing what to expect over the coming weeks for our Monday episodes that just feature one of our hosts, Jay. Stay tuned as we dive into this new show format! If youd like to learn more about Trend and our influencer marketing platform for influencers and brands v...
Aug 11, 2021•3 min•Ep 125•Transcript available on Metacast We spent all of our time with other people's ideas, scaling those, and figured out that's what we're really good at. @andrewjfaris #DTCPOD If you multiply your conversion rate by your average order value, the number that it spits out is your revenue per click. @andrewjfaris #DTCPOD Most times if your product market fit isn't working, you often have a more core problem than you think. @andrewjfaris #DTCPOD If you can turn products into dollars fast instead of having to outlay huge portions of inv...
Aug 05, 2021•37 min•Ep 124•Transcript available on Metacast Sometimes someone will sign up for that 15 percent discount or 20 percent discount and they'll get that email and maybe they won't end up purchasing at that moment. So last chance emails are a really good email to have in your sequence to remind them. @jadesai94 #DTCPOD Last chance emails are a great way to push people to potentially make that purchase and get them over that hump @jadesai94 #DTCPOD We Speak About: [02:46] Last chance emails [04:52] Driving urgency to buy The last chance email yo...
Aug 03, 2021•6 min•Ep 123•Transcript available on Metacast In the beginning it was really important for me that our business be a business that could stand on its own two feet, and that our company not be a money pit @jurhyu #DTCPOD Its important to know what's trending so that you can insert yourself into the conversation at a moment's notice and really be part of that community. @jurhyu #DTCPOD Read every day, just absorb information because you need to know what's going on in your category, in your industry, in the world, because those things really ...
Jul 29, 2021•36 min•Ep 122•Transcript available on Metacast By interviewing what a person is interested in, they might share it with their audience and people that are in their audience are probably going to want to purchase some similar items @jadesai94 #DTCPOD If you have frequently answered questions, think about how you could potentially turn those into a blog post @jadesai94 #DTCPOD Don't make every post about your products, it's important to use this as a space to educate, that's where you're really going to build up that brand trust. @jadesai94 #D...
Jul 27, 2021•13 min•Ep 121•Transcript available on Metacast In the first couple of months we focused on getting everything up and running, and as we've grown a little bit, it's more so figuring out which one of these verticals is worth us investing more time and resources to. @Lillie__Sun #DTCPOD All small brands can really benefit from investing in customer experience @Lillie__Sun #DTCPOD The customer journey is all about awareness, acquisition and retention. @Lillie__Sun #DTCPOD For us, it's all about aligning the campaign on the core product and the c...
Jul 21, 2021•40 min•Ep 120•Transcript available on Metacast Providing sample products can provide an up-sell opportunity later if someone enjoys the product and buys the regular sized version. @jadesai94 #DTCPOD These checkout strategies are a great way to build up excitement and build brand affinity. @jadesai94 #DTCPOD A mystery product is something that you can up-sell down the line as well, and so you actually have information on that product already and you could potentially even test out feedback. @jadesai94 #DTCPOD We Speak About: [01:18] How to im...
Jul 20, 2021•7 min•Ep 119•Transcript available on Metacast Were a digital marketing agency but we've succeeded because we're thinking about the business from a partnership perspective rather than just buying media @_Liso_ #DTCPOD We try to work with brands that we have long term partnerships with and really grow them. @yo #DTCPOD The importance of customer service is to actually develop those relationships with the consumer of your product. @yo #DTCPOD It's OK to fail, but it's not OK to fail and not learn from it. @yo #DTCPOD It's not just about gettin...
Jul 15, 2021•31 min•Ep 118•Transcript available on Metacast Know a couple or at least one brand that you want to check out and then look at some other brands related to it for competitive research. @jadesai94 #DTCPOD Tiktok can be a great discovery source for finding what products are working really well on their platform and popular hashtags. @jadesai94 #DTCPOD If you go into Twitter and type in the name of a product, you can search for other similar products as well. @jadesai94 #DTCPOD We Speak About: [01:01] How to use Facebook for competitive researc...
Jul 12, 2021•6 min•Ep 117•Transcript available on Metacast Being a good person, treating people like humans, and delivering experiences with empathy every day is number one for our brand. @eliweisss #DTCPOD Knowing you'll be taken care of makes you want to come back. It's not rocket science, so long as the product is great. @eliweisss #DTCPOD When it comes to building a team, it really matters to hire the really good people that deeply care. You can teach anyone how to use tools, but you can't teach people to give a shit. @eliweisss #DTCPOD Giving your ...
Jul 08, 2021•34 min•Ep 116•Transcript available on Metacast Set your goal to get subscribers to engage with your brand and set the tone of the relationship. @jadesai94 #DTCPOD The second email you send should focus on the brand story, unique quality standards that you might have and the benefits of shopping with your company. @jadesai94 #DTCPOD The last email you send needs to focus on the community aspect. @jadesai94 #DTCPO Frequency is an important factor that's used for ads, and there's no reason why its not relevant to email. @jadesai94 #DTCPOD We Sp...
Jun 29, 2021•8 min•Ep 115•Transcript available on Metacast The idea has always been trying to crack the system of what makes brands work and what makes brands fail in some cases, and then reverse engineer it @ markpatchett #DTCPOD The first bit is to really understand the core fundamental numbers of your actual business @ markpatchett #DTCPOD Take care of the right people that are going to amplify my brand because it compounds and increases your conversion rate and allows you to spend more money. @ markpatchett #DTCPOD When you're starting out, go to wh...
Jun 24, 2021•34 min•Ep 114•Transcript available on Metacast The strategy that's been gaining more traction recently is engaging brand created content. @jadesai94 #DTCPO Accounts creating content around their domain of expertise creates views and followers that translates over into an owned audience @jadesai94 #DTCPOD We Speak About: [00:42] Jay shares a resource on fastest growing brands on TikTok [01:45] Brand content strategies [03:05] Which strategies are gaining and losing traction [04:23] Brand categories leading the way on TikTok [05:50] Translatin...
Jun 22, 2021•8 min•Ep 113•Transcript available on Metacast People are starting to get back to normal in some places, which means that habits are starting to change @jadesai94 #DTCPOD We're going to be expanding into customer experience leaders, product builders and more @jadesai94 #DTCPOD Were so excited to share with you more stories of not only agency owners giving some great advice, but also brand vendors, marketers, customer experience leaders and more. @jadesai94 #DTCPOD We Speak About: [00:36] Changes in consumer habits [01:23] Previous guests on ...
Jun 17, 2021•5 min•Ep 112•Transcript available on Metacast It's cool to see other ambassador programs that are empowering individuals to share and talk about a brand. @jadesai94 #DTCPOD Coldest Water is teaching people how to become better influencers and to sell better, and I think it's a big win for not only the brand but also the ambassadors. @jadesai94 #DTCPOD One aspect of the landing page that works really well is that they quickly jump into the benefits and what you can do with the brand. @jadesai94 #DTCPOD We Speak About: [01:03] Coldest Waters ...
Jun 15, 2021•8 min•Ep 111•Transcript available on Metacast 
