Episode description
Episode description
- “If you haven't implemented an SMS list and you're thinking about it, use conversational copy to convince people to sign up.” @jadesai94 #DTCPOD
- “If you're having a product launch, I highly recommend putting some sort of urgency on it, especially when you're sending out that message via text and telling people how much quantity is.” @jadesai94 #DTCPOD
We Speak About:
- [02:05] Breaking down Italic’s unique conversational email
- [04:10] Doe lashes SMS strategy
In today’s episode of fantastic emails and texts, we’re looking at content from Italic and Doe Lashes.
Italic is a brand that prides itself on providing quality goods while Doe Lashes specializes in handcrafted silk lashes.
Italic sends out a great email to convert email subscribers into SMS subscribers and Doe Lashes sends out a great text for an upcoming product launch.
Stay tuned as we dive into an awesome email from Italic and a great urgency-driving SMS from Doe Lashes.
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Mentioned Links:
Italic’s SMS opt-in email: https://twitter.com/lovevalgeisler/status/1425821223175565312
Where to find Doe Lashes’ SMS: https://fantastictexts.com/product-launch/
Italic founder Jeremy Cai on the DTC POD: https://trend.io/blog/founder-stories-jeremy-cai-italic
Doe Lashes’ founder Jason Wong on the DTC POD: https://trend.io/blog/brand-building-influencer-marketing