Episode description
Episode description
- “Providing sample products can provide an up-sell opportunity later if someone enjoys the product and buys the regular sized version.” @jadesai94 #DTCPOD
- “These checkout strategies are a great way to build up excitement and build brand affinity.” @jadesai94 #DTCPOD
- “A mystery product is something that you can up-sell down the line as well, and so you actually have information on that product already and you could potentially even test out feedback.” @jadesai94 #DTCPOD
We Speak About:
- [01:18] How to implement cross-selling in a checkout strategy
- [02:36] A pre-purchase strategy for driving urgency
- [04:28] A unique checkout strategy for supply
- [06:18] The types of customers to target
How many times do you go on a website and buy more than you planned? How often are you persuaded by the pop up ads promising a discount, a sample, or a surprise product with your purchase?
The answer is probably often but this isn’t just happening to you, in fact, all those examples are marketing strategies implemented to increase sales.
Checkout strategies are a great way to introduce your customers to new products they normally wouldn't buy and potentially gather feedback.
There are numerous touchpoints during the buying process that these strategies can be placed, and it invites room for creativity for your brand.
Stay tuned as we discuss three brands and their different approaches for implementing a checkout strategy.
If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.
Mentioned Links:
Corey Haines’ full thread on DTC: https://twitter.com/coreyhainesco/status/1414585378569297928