How are online reviews shaping our healthcare choices? Joining us today to answer this question is Evan Steele, Founder and CEO of rater8, the healthcare industry's leader in online reputation management. With 25 years of expertise in healthcare technology, Evan is here to shed light on the increasing influence of reviews and ratings on individuals' healthcare decisions. He emphasizes the significance of maintaining a strong and balanced online presence to set yourself apart. Additionally, he di...
Oct 12, 2023•30 min•Transcript available on Metacast Why is backlink building a game-changer for SEO in the medical and healthcare industry? In this episode, Justin dives deep into backlink building as an essential SEO strategy for medical practices and healthcare organizations. He discusses how backlinks can increase brand awareness, drive more traffic to treatment pages or blogs, and boost domain authority in Google's eyes. Justin also shares how businesses need to focus on building trust with Google by creating quality content and getting other...
Sep 13, 2023•18 min•Transcript available on Metacast How can an omnichannel advertising approach optimize your marketing campaign's effectiveness? Today, Justin dives into the trends in plastic surgery and aesthetics practices marketing. He discusses how SEO is the key to success in this highly competitive space and how content is the biggest driver of local search rankings. He explains why investing in organic SEO and supplementing it with paid ads can benefit your surgical practice and the importance of video in plastic surgery marketing. Discov...
Sep 06, 2023•13 min•Transcript available on Metacast How can locums be a game-changer for achieving work-life balance? Today, Dr. Andrew Wilner joins us to discuss how locums can be used to find work-life balance and his book The Locum Life. He shares his experience from 1982 when he first started doing locums, how it inspired him to pursue writing, and what people should be looking to get into locums work. Dr. Wilner talks about the potential risks associated with utilizing social media for physicians and how to build a personal brand online with...
Aug 30, 2023•35 min•Transcript available on Metacast How has social media marketing landscape evolved for orthopedic practices, and where does HopCo fit into this evolution? Join us on this week's episode as we talk to Daniel Goldberg, Senior Vice President of Marketing Communications at HopCo. We discuss how programmatic display and omnichannel marketing strategies are transforming the way orthopedic practices reach potential patients. We also explore how HopCo has seen success with its programmatic ad campaigns and the importance of investing in...
Aug 24, 2023•32 min•Transcript available on Metacast Are you ready to take your lead generation efforts to the next level and see a significant increase in your med spa's leads? In this episode, Justin talks about lead generation strategies for medical spas and cash-based aesthetics practices. He discusses the tried and true direct-to-consumer type marketing model and how website structure, user experience, and content can engage viewers and create leads. He covers the importance of SEO, backlink-building programs, call tracking and reputation pro...
Jul 26, 2023•19 min•Transcript available on Metacast What trends and strategies should you be aware of to optimize your organization's digital presence? This week on the Patient Convert podcast, Justin discusses the latest healthcare marketing trends and how they can be used to improve performance. He dives into how content can drive rankings for private practices, the importance of backlink building and video production, and the benefits of investing in social media and Google Ads. He also explores the significance of self-patient appointments, p...
Jul 20, 2023•27 min•Transcript available on Metacast Do you want to stay one step ahead in the realm of HIPAA compliance and digital security? This podcast episode dives into the fascinating world of HIPAA compliance and digital security with Gil Vidal, founder of HIPAA Vault. Learn how he pivoted his successful hosting business to become a leading expert in HIPAA compliance and get tips on what medical practices should consider when looking to ensure secure digital communication. Hear why encryption is vital, discover mistakes to avoid when it co...
Jun 28, 2023•38 min•Transcript available on Metacast What are the practical techniques to acquire more patients for your orthopedic practice, and how can you implement them? In this episode, Justin discusses the unique challenges and opportunities of orthopedic marketing and shares proven tactics to attract more patients. He deep dives into the critical role of Google business profiles in local search rankings and how to list all services inside each profile page. Justin touches on the importance of self-patient appointment scheduling in making th...
Apr 20, 2023•31 min•Transcript available on Metacast Do you have all the relevant information you need to put yourself in a position to rank? In this episode, Justin dives deep into the importance of medical SEO strategies and how website structure plays a key role in ranking well in organic search results. Discover how to structure your website for success and explore reputation management and backlink-building strategies that can help grow your healthcare practice this year. Tune in and learn all you need to know about developing successful medi...
Feb 08, 2023•32 min•Ep 174•Transcript available on Metacast Are you really spending time and effort to make sure your website is in order? In this episode, Justin discloses great website design strategies and how they are the foundation of other marketing strategies. He stresses why your website is the most important digital asset for your practice and advises you to build a suitable website that focuses on creating an excellent user experience for patients. Justin provides great tools to balance design and SEO, and warns about the dangers of investing i...
Feb 01, 2023•30 min•Transcript available on Metacast Are you looking to make access to healthcare simpler? In this episode, Josh Byrd digs into how self-scheduling & chat are evolving in the patient engagement game and how they can be a powerful tool for healthcare providers. He shares some great insights on how chat can be used for scheduling, communication, and triage – all of which are important elements in providing quality patient care. Josh highlights the importance of leaning on technology and adapting it to be more efficient to save time a...
Nov 16, 2022•30 min•Ep 172•Transcript available on Metacast Is it possible as an established practice owner to grow your business while you take back your time? In this episode, Tracy Cherpeski explains how she works with physicians to help them manage their time more effectively so that they can achieve their goals. She breaks down the different quadrants in which tasks can be sorted to understand what needs our attention and what can be delegated. Tracy remarks on the importance of communicating with your team members to make sure that everyone is on t...
Oct 19, 2022•27 min•Ep 171•Transcript available on Metacast Do you know your most important number? In this episode, Lee Benson delves into how The Mind Methodology can help businesses achieve success and focus on their most important number. He shares how this methodology can be used to help businesses' cross-functional collaboration start to happen, identify opportunities quickly, stay on track with goals, and more. Tap into this simple method and start growing your business! Lee Benson is the founder and CEO of Execute to Win (ETW). ETW helps organiza...
Oct 12, 2022•32 min•Ep 170•Transcript available on Metacast Are you looking to improve your overall skin health and appearance? In this week's episode, Dr. Beckman shares the story of how he became a plastic surgeon and how he started his private practice. He discloses his journey in setting up Therapon Skin Health and how they educated others in the medical community on their products. Dr. Beckman breaks down why Theraderm products are different from other skincare products on the market and how physicians can provide them in their practice. Let's dive ...
Oct 05, 2022•34 min•Ep 169•Transcript available on Metacast Could a team truly make things different when they don't go as planned? In this episode, Justin welcome's back Kelley and shares their journey as new parents. They discuss the challenges they faced while Kelly was working and taking care of their child as well as the growth they experienced in their business. Kelley breaks down her plans to ramp up content production, develop new partnerships, and release courses that are affordable, accessible, and easy to learn. Tune in and enjoy! Key Highligh...
Sep 27, 2022•22 min•Ep 168•Transcript available on Metacast Are you establishing good employee morale in your practice to maintain patient care quality? In today's episode, Sharon Fekete, the Founder of The Doctor Whisperer & 13th Ave Media, shares the challenges of hiring doctors and staff in today's healthcare landscape, as well as the importance of creating a culture of trust and respect within a clinical setting. Sharon discloses her outlook on the impact of employee mental health and the role of content marketing and branding in the healthcare field...
Aug 03, 2022•43 min•Ep 167•Transcript available on Metacast Are you figuring out how to boost your healthcare podcast? In this week's episode, the Founder of the Outcomes Rocket Podcast, Saul Marquez shares relevant tips on how to use podcasting to grow your day job and increase sales. He breaks down the benefits of automation and how it can help save time and increase scalability. Saul remarks on the importance of finding a good mentor, and having a sustainable internal production pipeline to grow your podcast. Let's dive in! Saul is a healthcare execut...
Jul 27, 2022•24 min•Ep 166•Transcript available on Metacast With the growth of digital marketing and healthcare systems becoming more vertically integrated, it is important for orthopedics to stay ahead of the curve in terms of their marketing efforts to make things easier for patients. In this episode, Kristy Parker, the Director of Communication and Business Development at Tennessee Orthopaedic Clinics discusses the importance of access in orthopedics, and how digital marketing has been integral in increasing access to orthopedic specialists for patien...
Jul 20, 2022•39 min•Ep 165•Transcript available on Metacast Do you know an effective way to grow and protect your business? In this episode, Leslie Tracey discusses the importance of risk management, retention of top talent, and building a team culture that is supportive of success. She stresses why marketing to all employees, not just the business owner is essential and provides relevant tips on how to do this effectively. Let's dive in! In the financial industry since 2017, Leslie is the founder of Tracey Donavan Insurance & Retirement Services, a bout...
Jul 13, 2022•43 min•Ep 164•Transcript available on Metacast Are you curious about what CIC and CSC have done to grow and reach many different patients and have different sub-specialties under one roof? In this episode, Brian Evans, the Medical Director of Reno and VP Physician Recruitment for CSC shares the philosophy of Comprehensive Integrated Care and Comprehensive Surgical Care, and how they attract patients. He emphasizes the importance of physician ownership and control and points out the many benefits of such an approach, including increased decis...
Jul 12, 2022•22 min•Ep 163•Transcript available on Metacast Welcome to another episode of the Patient Convert Podcast! In today’s show, we’re talking to Dr. Ginger Bratzel. She is a business strategist and educator, and will provide us with some strategies to get more clients and grow our business. Dr. Ginger helps people to discover what’s good about their businesses as well as what they’re missing to make them more attractive. Her focus is to get everything needed to create a steady flow of clients, patients, and customers so they can go forward, furth...
Jan 26, 2022•33 min•Transcript available on Metacast Welcome to another episode of the Patient Convert Podcast! Our guests for today’s episode are Dr. Steven Kupferman and Dr. Omid Shaye. They have founded MedVA after pioneering the use of healthcare Virtual Assistants for both improving the quality of patient care and saving money on staffing. Let’s dive a little bit more into what they have done before starting this great project. Dr. Kupferman is an oral and maxillofacial surgeon in Los Angeles, California. He is the founding physician of LACOM...
Jan 19, 2022•28 min•Transcript available on Metacast Want to make a change in the field of medicine? It all starts with creating your voice. This is the wisdom Dr. Vinod Dasa took on as he became the co-founder and chief medical officer for an innovative start up, SIGHT Medical and helped co-found a new medical education and connection platform called DOC.SOCIAL. Before that, Dr. Dasa completed his undergraduate and medical school in the 7 year combined degree program in New York and was part of a fellowship internationally recognized as one of th...
Nov 11, 2021•31 min•Transcript available on Metacast Some of the loudest things people say don’t come from their mouths. Shelly O’Donovan is the CEO of the Authentic Influence Group. After walking the halls of government and GlaxoSmith&Kline for years seeing many people rise and fall, she uncovered patterns connecting success to non-verbal communication. Shelly also realized that many aspiring medical and pharmaceutical executives spend a lifetime trying to propel their careers forward, so she stepped in with her experience to help those teams, ex...
Oct 05, 2021•29 min•Transcript available on Metacast If you know your practice changes lives and can change hundreds more, why would you keep it silent from the world? This episode will help you get your name out there. Dr. Schwegman graduated from the University of Cincinnati College of Medicine in 1998. He then served as Assistant Professor of Emergency Medicine for almost 8 years during which time he had numerous awards including "Emergency Medicine Teacher of the Year." Dr. Schwegman then pivoted into Hyperbaric Medicine soon becoming the Chie...
Sep 21, 2021•26 min•Transcript available on Metacast No matter who you are or what you’re doing, you influence those around you in some capacity. It’s time we learn how to do it effectively. After working as an engineer for the DuPont Company in Nashville, Dr.Jimmy Knott felt led to go into the ministry. He enrolled at New Orleans Theological Seminary, and earned his M. Div., in 1976. He earned his Doctor of Ministry degree from New Orleans Baptist Theological Seminary in May 2002. Dr. Knott’s passion is to assist people in maximizing their impact...
Sep 14, 2021•36 min•Transcript available on Metacast Patient engagement is on the rise now more than ever! The question is, are you riding the wave, or missing the swell? With today’s guest, Bryan Oram, you won’t have to wonder because, through Podium, you have every tool you need to be a part of the growing space of patient engagement. Patient’s expectations are high. They are searching for a convenient experience that meets all their needs AND is accessible right on their phone or laptop. So tune into this episode and learn about the future of p...
Sep 07, 2021•29 min•Transcript available on Metacast Imagine that you had knowledge that only 3 people in the whole world knew, but no way to convey your thoughts and expertise? That doesn’t have to be the case. There are ways to generate specialty patients and video marketing that highlights your unique practice and service is one of them. In this episode, you’ll learn from a guest that is so unique, that only 3 people in the world do what he does and he’s gained worldwide recognition by generating new specialty surgery patients via video marketi...
Aug 03, 2021•34 min•Transcript available on Metacast LinkedIn is possibly one of the most underutilized yet powerful tools for a medical practitioner to build a network and reach their audience. So let’s get that tool in your hands so you can get ahead of the curve. When you learn to leverage LinkedIn, you’ll find that more and more people will come to you. Whether you’re just starting to build your platform or you're a veteran, today’s episode will give you some important advice on upping your LinkedIn game. Michael David Chapman is Founder of th...
Jul 27, 2021•36 min•Transcript available on Metacast 
