LinkedIn is possibly one of the most underutilized yet powerful tools for a medical practitioner to build a network and reach their audience. So let’s get that tool in your hands so you can get ahead of the curve. When you learn to leverage LinkedIn, you’ll find that more and more people will come to you. Whether you’re just starting to build your platform or you're a veteran, today’s episode will give you some important advice on upping your LinkedIn game.
Michael David Chapman is Founder of the LeadIn Social team; an experienced group of very proficient individuals who are excited to see people's business and influence grow. He provides entrepreneurs and business leaders a human alternative to automated or bot-driven lead generation and appointment setting services. Michael does this by helping business owners use LinkedIn to extend their reach and grow their business.
[00:01 – 03:55] How to Start Your LinkedIn Journey
I introduce our guest Michael David Chapman
Some background
3 ways to win your LinkedIn journey
Running ads
Content marketing with engagement
Direct outreach
[03:56 – 17:30] Using Sales Navigator to Outreach Effectively
Michael talks about sales navigator
Using outreach effectively
Knocking on the digital door
The 3 gates
How physicians look at sales
Not pitching, but building connections
Reaching your target audience
[17:31 – 32:10] The Numbers Matter
Michael talks about how he got started and found success
A giver’s game
Consistent GOOD content
Create and contribute to community groups
Why the numbers really do matter
Getting rid of the ‘vanity’ out of vanity numbers
Michaels thoughts and recommendations on the Linkedin changes
[32:11 – 36:12] Closing Segment
How to connect with Michael
Links below
Final thoughts
Stay tuned for more. Links available below.
Tweetable Quotes:
“The ability to knock on someone’s digital door, not pitch them, bring them something of value over the long run; that’s the equivalent of you knocking on my door trying to sell me something versus throwing a flyer in my yard hoping that I see it.” - Michael David Chapman
Resources Mentioned:
LinkedIn Sales Navigator
Want to learn more about Michael? Connect on LinkedIn and Twitter. Check out http://www.leadin.group/social/ and start building your connections.
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Thanks for listening. Justin & Kelley Knott
How Doctors Become Thought Leaders on LinkedIn #154 | Patient Convert Podcast: Healthcare Marketing Podcast - Listen or read transcript on Metacast
