Imagine that you had knowledge that only 3 people in the whole world knew, but no way to convey your thoughts and expertise? That doesn’t have to be the case. There are ways to generate specialty patients and video marketing that highlights your unique practice and service is one of them. In this episode, you’ll learn from a guest that is so unique, that only 3 people in the world do what he does and he’s gained worldwide recognition by generating new specialty surgery patients via video marketing.
Dr. Tim Tollestrup, MD is a General Surgery Specialist in Los Vegas, NV and has over 20 years of experience in the medical field. He is a pain focused peripheral nerve surgeon, with extensive training in this largely unknown field. Apart from his practice he is an avid educator and has co-authored several medical articles focusing on peripheral nerve related topics, including one that appeared in the Journal of Reconstructive Microsurgery. He graduated from University Of Utah School Of Medicine medical school in 2001.
[00:01 – 04:11] Getting People to Know You Know Something Different
I introduce our guest Tim Tollestrup MD
Some background
The uniqueness of Tim’s practice
3 total practitioners world-wide
Educating people on something so under the radar
[04:12 – 18:24] Generating New Specialty Surgery Patients via Video Marketing
Tim’s intro into his video marketing strategy
No other option
Educating patients directly
Benefits of video
The importance of patient testimonials
Rising above conventional means of advertising
[18:25 – 28:51] Finding the Perfect Fit for Your Practice
The types of patients who are a perfect fit
How peripheral myopathy affects so many people
Referral sources
The challenges and lack of information in this field
Advice on building relationships with a liaison
4 types of people to look out for
[28:52 – 33:40] Closing Segment
How to connect with Tim
Links below
The evaluation process
Final thoughts
Stay tuned for more. Links available below.
Tweetable Quotes:
“I just found myself banging my head against the wall trying to get doctors to understand what it is that I did, number one, and number two - who would be appropriate referral patients to send me.” - Tim Tollestrup, MD
“I realized, pretty quickly, that patients who have these problems get it, immediately. When you start talking to them about what they’re experiencing, they get it… So I realized I had to take this message directly to patients.” - Tim Tollestrup, MD
Want to learn more about Tim? Connect on YouTube and Facebook. Are you right for a procedure with Dr. Tollestrup? Find out by emailing patients@tollestrupmd.com to start your evaluation. Check out https://nevadanervesurgery.org/ and see how he is leading his field online.
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Thanks for listening. Justin & Kelley Knott
Generating New Specialty Surgery Patients via Video Marketing w/ Tim Tollestrup MD #155 | Patient Convert Podcast: Healthcare Marketing Podcast - Listen or read transcript on Metacast
