Patient engagement is on the rise now more than ever! The question is, are you riding the wave, or missing the swell? With today’s guest, Bryan Oram, you won’t have to wonder because, through Podium, you have every tool you need to be a part of the growing space of patient engagement. Patient’s expectations are high. They are searching for a convenient experience that meets all their needs AND is accessible right on their phone or laptop. So tune into this episode and learn about the future of patient engagement.
Bryan Oram is the AVP of Sales Enterprise at Podium - an incredibly powerful platform that helps local businesses get connected with their community to create conversions through communication.
[00:01 – 04:01] Patients Are Looking to Engage with You
I introduce our guest Bryan Oram
Background
The future of patient engagement is on the rise and it’s changing.
Engagement is on the rise
Digital engagement is becoming much more important
[04:02 – 18:15] The Future of Patient Engagement
Higher conversion rates through SMS and digital outreach
People want to leave reviews
It needs to be convenient
How Bryan integrates text messaging into the patient experience
A comparison between text and emailing
Email - 20% open rate
Texting - 97% open rate
The impact of reviews and your online rating
Podium’s effects on payment processing
Predictions on the future of engagement
Telehealth is not going anywhere
How communication is changing
[18:17 – 25:39] Changing with the Challenges
How large organizations are handling telehealth
Creating a ‘frictionless experience’
Handling the frustrations of competition
Why Podium?
Bryan shares his biggest challenges to get to where he is
The challenge of transforming organizations
Centralizing your engagement through Podium
[25:40 – 28:59] Closing Segment
HIPAA compliant communication
How to connect with Bryan
Links below
The evaluation process
Final thoughts
Stay tuned for more. Links available below.
Tweetable Quotes:
“The entire patient journey is something that needs to be thought through with a digital lens… It is critical to optimize for it.” - Bryan Oram
“Email gets about a 20% open rate… When you compare that to text messages, text messages get about a 98% open rate… and again I can't stress enough how important reviews are.” - Bryan Oram
“Effective communication pre and post-visit is going to become more important and more digital than ever before.” - Bryan Oram
Want to learn more about Bryan? Connect on LinkedIn or email bryan.oram@podium.com. Be sure to check out https://www.podium.com/v9/ and get every resource you need to make your business win through engagement!
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Thanks for listening. Justin & Kelley Knott
The Future of Patient Engagement w/ Podium’s Bryan Oram #156 | Patient Convert Podcast: Healthcare Marketing Podcast - Listen or read transcript on Metacast
