The final episode of our Humanizing Marketing series looks at how digital engagement will evolve in the years ahead. Hosts Marty Kihn and Tina Rozul chat with Salesforce futurists, Vala Afshar and Brian Solis about the role of trust in customer relationships. We also dig into "Atomic Content Personalization" with Mark Abraham of Boston Consulting Group. Listen in to find out if your organization is ready for what's coming our way. LINK: Learn more about Atomic Content Personalization Presented i...
May 14, 2021•44 min•Season 1Ep. 115
We won't fulfill the promise of artificial intelligence and machine learning without a robust discussion about the ethics of it all. As marketers start to use AI tools day-to-day, it's essential to understand the origin of bias in AI and machine learning models and how to mitigate the harm to your customers and to your business. In this episode, hosts Tina Rozul and Marty Kihn chat with Sheila Warren of the World Economic Forum. Sheila pinpoints the sources of bias and how organizations can impl...
Apr 29, 2021•32 min•Season 1Ep. 114
Artificial intelligence (AI) is being used in Marketing more and more every day. In episode 4 of our Humanizing Marketing series, Tina Rozul and Marty Kihn demystify what happens behind the scenes of AI and machine learning. They sit down with Melinda Han Williams, Chief Data Scientist at Dstillery, to discuss the impact AI will have on personalized and empathetic marketing, including how it will evolve with privacy laws and what impact it will have on future marketing career paths. They also di...
Apr 16, 2021•38 min•Season 1Ep. 113
WordPress VIP CMO Joyce Solano joins us for Episode 3 of our Humanizing Marketing series. We'll cover how to connect with customers in ways that are authentic, genuine, and human. For Joyce, that means building a team filled with people who have a wide range of skills, just like the famous artist and scientist Leonardo da Vinci. Listen in to learn more about how data and creativity intersect to build meaningful marketing moments. Presented in partnership with WordPress VIP....
Apr 09, 2021•32 min•Season 1Ep. 112
You can't achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a unified customer profile with a CDP and the challenges that can be solved with a "single source of truth". This includes s...
Apr 02, 2021•36 min•Season 1Ep. 111
Our new Marketing Cloudcast series explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized messages to customers and prospects? In episode 1, hosts Tina Rozul and Marty Kihn are joined by Shannon Duffy, EVP of Digital 360 Marketing at Salesforce. They chat about why authenticity and empathy are crucial to marketing today, and the role of technology in making that happen at s...
Mar 25, 2021•36 min•Season 1Ep. 110
Hear from our guest Douglas Burdett, host of the Marketing Book Podcast who shares his 5 favorite books and must read list for 2021. Also after interviewing 100+ marketers, Megan shares her key takeaways from being a host on the Marketing Cloudcast and time at Salesforce. She bids us adieu but you can stay in touch by tweeting to her at @ CollinsMeMegan and let @ marketingcloud know your thoughts on this episode or ideas for a future topic....
Dec 09, 2020•34 min•Season 1Ep. 109
We're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways. We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to you soon!
Nov 21, 2020•13 min•Season 1Ep. 108
Our new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in. Resources: Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI...
Nov 13, 2020•21 min•Season 1Ep. 107
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake. Guest : Lester McHargue, Executive Strategist, Manufacturing at Salesforce Resources: Data Sheet: State of Marketing Report for Manufacturing ...
Nov 05, 2020•19 min•Season 1Ep. 106
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach. Guests : Rob Archacki , Partner and Associate Director, B2B Marketing & Sales at BCG Lisa Perry , Sr. Manager, 1:1 Enterprise ABM, Salesforce Cinzia Bazzo - Nati...
Nov 03, 2020•32 min•Season 1Ep. 105
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services. Guest: Sandra Marchand , Director of Marketing at ATS, Advanced Technology Services. Resources: The B2B Marketer's Guide to ABM - https://sfdc.co/bkNZ8z A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1...
Oct 27, 2020•21 min•Season 1Ep. 104
In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee. Guests: Daniel Englebretson - Co-founder and Head of Client Services at Khronos Neha Shah - Director, Product Marketing at Salesforce Pardot Resources: A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1...
Oct 16, 2020•23 min•Season 1Ep. 103
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful. Guests: Chris Golec , Founder of Demandbase Jon Miller, Chief Product Officer at Demandbase Karen Holmgren, Senior Manager, Global Marketing Operation at Pitney Bowes Resources: Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4 Marketing Intelligence Report - https://sfdc.co/bu3LHs A Tale...
Oct 08, 2020•27 min•Season 1Ep. 102
Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business. Guests : Mike Kostow , GM Pardot at Salesforce Emma Chalwin , SVP Global Field Marketing at Salesforce Resources : The B2B Marketer's Guide to ABM: https://sfdc.co/crK9NC 6th State of Marketing Report: https://sfdc.co/p5LXG...
Oct 01, 2020•23 min•Season 1Ep. 101
We're wrapping up our Moment Makers series with a quick recap. We brought on the whole podcast team for this one. We hope you enjoyed this series and we look forward to dropping a new one in just a few weeks where we're talking all things ABM. Tune in as we demystify yet another marketing acronym. Talk to you soon!
Sep 17, 2020•12 min•Season 1Ep. 100
You have aspirations to be a marketing leader, but what do you need to do to get there? What skills should you develop to keep connecting with customers as technologies evolve? What are the moments you need to make in your career? Guests: Thomas Barta - Author of The 12 Powers of a Marketing Leader Rochelle Hinds - VP of social media at OneUnited Bank Karin Holmgren - Senior Manager Global Marketing Operations at Pitney Bowes Resources : The 12 Powers of a Marketing Leader Book: https://sforce.c...
Sep 03, 2020•44 min•Season 1Ep. 99
Today’s marketing leaders are faced with a big challenge. Their job is to ensure their team is creating these moments that resonate with customers, but this can't be done without the right pieces in place. How do you build a future-proof team Moment Makers? Tune in to find out! Guests: Jay Baer, Founder of Convince & Convert Sergio Alcocer, Founder of the Cultural Marketing Agency, Rest of the World Resources: Holiday Readiness Webinar featuring Jay Baer: https://sfdc.co/AjEd5 Social Pros Podcas...
Aug 27, 2020•23 min•Season 1Ep. 98
While the future may seem unpredictable, one constant is monitoring marketing ROI. A good understanding of ROI can help you optimize processes and build inspiring marketing moments over the long term. Tune into this episode to help narrow focus and prioritize the marketing moments that lead to success. Guests: Mike McGuirk, Lecturer at Babson College Doug Morneau, author of 3 Big Lies Anand Kishore, CEO and Co-Founder at AspireIQ...
Aug 20, 2020•29 min•Season 1Ep. 97
We often hear the term “real-time personalization” but what does it really mean? And how can it help marketers create moments that truly resonate with customers? Join us for answers to these questions and more with expert marketers from Merkle and Reverie! Guests: Jose Cebrian - Senior Vice President Marketing Strategy, Merkle Lisa Tan - Chief Marketing Officer, Reverie Deena Gardner Reverie - Vice President of Marketing and Communications, Reverie Resources : Salesforce + Google Virtual Adventu...
Aug 13, 2020•35 min•Season 1Ep. 96
You've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation means in this new decade. We’re also diving into an interesting marketing role with Rahul Kak, Executive Director of Behavior Change Marketing at CVS Heal...
Aug 06, 2020•37 min•Season 1Ep. 95
Data is the key to creating great customer experiences. And with a great amount of data comes great responsibility. In this episode Elyse Blouin, Sr. Director Digital Marketing at Lowe’s discusses how to be clever (and not creepy) when creating marketing moments. We can’t talk about data and not cover how to keep it secure, so we asked two security experts at Salesforce, Saikat Saha and Miku Konsolas, to walk us through how marketers can be more mindful of protecting data and complying with ever...
Jul 30, 2020•25 min•Season 1Ep. 94
This is the first episode of our newest series, Moment Makers. Where we're focusing on the current state of the customer experience. Fun fact, did you know humans now have a smaller attention span than a goldfish? Our jobs are getting harder by marketers, and customer expectations are at an all time high. Marketers are under pressure to understand their customers and deliver memorable experiences. There’s power to creating a marketing moment – and it doesn’t happen by accident. In this episode, ...
Jul 23, 2020•35 min•Season 1Ep. 93
In this episode we brought on our entire podcast squad including producers Sachin Shenolikar and Conor Wiegmann. We discuss our learnings from the past 2 months and highlight our favorite parts of the Leading Through Change mini series. We'll also tease out our upcoming series called Moment Makers. Stay tuned for more marketing conversations very soon!
Jun 10, 2020•11 min•Season 1Ep. 92
Did you know that the growth rate of AI adoption from 2018 is 186%!? In this episode we’re talking about key insights, like this, from the recently launched State of Marketing report. This first party research report surveys almost 7,000 marketing leaders around the world in a double-blind way. It covers 6 continents, 29 countries and a wide range of industries. Chris Jacob, one of the masterminds behind creating this report, joins us to share his take on the findings. We also dig into the resea...
May 22, 2020•36 min•Season 1Ep. 91
Creating a world without waste is no small task. Data scientists are now leveraging artificial intelligence to support supply chains and manufacturing companies as they adapt to the new normal. In this episode, we talk with Gail Moody-Byrd, CMO at Noodle.ai who shares what a “Noodler” is and why they are important to helping our economy get back on its feet. We also talked with Salesforce’s AI expert, Veda Kumarjiguda to share tips and tricks for any marketer to start incorporating AI into their...
May 15, 2020•21 min•Season 1Ep. 90
Values based marketing, cause marketing, purpose led marketing - we’re seeing these purpose driven trends arise across marketing teams but what does it really mean? What types of campaigns are run on these teams? Why is this an important function? In this episode we interview Kai Johnson, Values-Led Marketing Manager at Salesforce and Stephanie Pines, Senior Global Director of Creative Content and Design for Family Care at Kimberly-Clark. We dive into a timely purpose driven social campaign wher...
May 11, 2020•39 min•Season 1Ep. 89
Today’s uncertain landscape leaves businesses looking for tools, advice, and inspiration. In this episode, we give you just that, through stories of resilience. You may know Mark Cuban as the Dallas Mavericks owner or Shark Tank judge, but the famed entrepreneur and investor has also been a vocal supporter of and advisor to small businesses. Cuban shares his story of becoming an entrepreneur and advice for those struggling with how to run their business at this time. We also have Ariana Huffingt...
Apr 30, 2020•27 min•Season 1Ep. 88
Brand marketers have their work cut out for them. They face the challenge of managing sensitivity while ensuring their global message is maintained with the understanding that there can be nuances throughout the world. Our guest today is Salesforce.org trailblazer, Amy Blumkin, Vice President of Brand Marketing at the Anti-Defamation League (ADL), a non-profit global organization. Amy has held marketing executive roles for much of her career. She also was the CMO of the 2014 Super Bowl host comm...
Apr 21, 2020•25 min•Season 1Ep. 87
This week’s episode brings you a few stories from an industry where communication is crucial: the nonprofit world. These brands rely on their members to keep their business afloat. We spoke with Paul Holman-Kursky, Director of Membership at Common Sense Media, who was forced to quickly redesign his communication strategy last month. He shares how he has boosted efficiency with dynamic content and is using multiple channels to spread the word all while, re-imagining a product launch....
Apr 15, 2020•32 min•Season 1Ep. 86
