Moment Makers: Episode 4 – How Real Is Real-Time Personalization?
Aug 13, 2020•35 min•Season 1Ep. 96
Episode description
We often hear the term “real-time personalization” but what does it really mean? And how can it help marketers create moments that truly resonate with customers? Join us for answers to these questions and more with expert marketers from Merkle and Reverie!
Guests:
- Jose Cebrian - Senior Vice President Marketing Strategy, Merkle
- Lisa Tan - Chief Marketing Officer, Reverie
- Deena Gardner Reverie - Vice President of Marketing and Communications, Reverie
Resources:
- Salesforce + Google Virtual Adventure - sforce.co/virtualadventure
- https://www.merkleinc.com/what-we-do/salesforce-partnership