How To Speak ABM: Episode 1 – Getting Started with Account-Based Marketing

Our new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business.

Guests:

• Mike Kostow, GM Pardot at Salesforce
• Emma Chalwin, SVP Global Field Marketing at Salesforce

Resources:

• The B2B Marketer's Guide to ABM: https://sfdc.co/crK9NC
• 6th State of Marketing Report: https://sfdc.co/p5LXG