How to Speak ABM: Episode 4 – 3 Steps to Success

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services.

Guest: Sandra Marchand, Director of Marketing at ATS, Advanced Technology Services.

Resources:

1. The B2B Marketer's Guide to ABM - https://sfdc.co/bkNZ8zA
2. Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1