Moment Makers: Episode 5 – A Sharp Eye on ROI

While the future may seem unpredictable, one constant is monitoring marketing ROI. A good understanding of ROI can help you optimize processes and build inspiring marketing moments over the long term. Tune into this episode to help narrow focus and prioritize the marketing moments that lead to success.

Guests:

• Mike McGuirk, Lecturer at Babson College
• Doug Morneau, author of 3 Big Lies
• Anand Kishore, CEO and Co-Founder at AspireIQ