How to Speak ABM: Episode 2 – The Data Imperative
Oct 08, 2020•27 min•Season 1Ep. 102
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Episode description
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful.
Guests:
- Chris Golec, Founder of Demandbase
- Jon Miller, Chief Product Officer at Demandbase
- Karen Holmgren, Senior Manager, Global Marketing Operation at Pitney Bowes
Resources:
- Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4
- Marketing Intelligence Report - https://sfdc.co/bu3LHs
- A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA
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