How to Speak ABM: Episode 2 – The Data Imperative

Our new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful. 

Guests:

• Chris Golec, Founder of Demandbase 
• Jon Miller, Chief Product Officer at Demandbase
• Karen Holmgren, Senior Manager, Global Marketing Operation at Pitney Bowes

Resources:

1. Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4 
2. Marketing Intelligence Report - https://sfdc.co/bu3LHs 
3. A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA