Let's face it, when growing demand for your business, you're faced with a bunch of uncertainties. Can I hire the talent needed to succeed? Will I be able to generate enough demand for my product to be profitable? Are the marketing channels I'm dependent upon for growth going to be too competitive? Will I have to learn TikTok; I'm not funny enough :/ However, other things have a little more certainty around them. Most successful businesses master a small number of marketing channels that drive a ...
May 28, 2020•29 min•Ep. 120
In this episode of the GrowthTLDR, we talk to Philip Inghelbrecht , the CEO and Co-Founder of Tatari, a data and analytics company for TV advertising. For a lot of us working in marketing and growth, we've leveraged near every digital channel and platform to grow audiences for our company. But, for many of us, it's like we've had very little experience with TV advertising. Tatari is aiming to change all that by making TV advertising feel just like Digital advertising. We talk to Philip about how...
May 26, 2020•43 min•Ep. 119
Since the inception of Marketing Automation, the MQL has been a staple in how B2B marketing companies generate revenue. An MQL is a lead your business has generated, and the possibility of it turning into a customer is higher than other leads. The reason you mark it an MQL is because it has certain demographic characteristics that would suggest it's a good fit for your product/services. Plus, it's also demonstrated an intent to buy via engagement patterns that you track - opening emails, visitin...
May 21, 2020•30 min•Ep. 118
In this episode of the GrowthTLDR, we talk to Mike Adams , founder and CEO of Grain. It's no secret that collaboration through online video is exploding. You only have to look at Zoom's growth numbers. Zoom's growth is an opportunity for other companies to build into their platform, tapping into their giant userbase. One such company that's doing just that, and received a lot of press recently is Grain, Mike's third company. We talk to Mike about how entrepreneurs find the right markets to build...
May 19, 2020•42 min•Ep. 117
In this episode of the GrowthTLDR, we discuss the hearts and minds approach to content marketing. The mission of content marketing teams is to create stories that inspire and educate their audiences. That content spans across both different content channels (blog, social, email, etc.) and content formats, text, audio, images, video. The hearts and minds approach is a way for us to break out our marketing channels, topics, and content formats across two distinct buckets. It helps us to associate ...
May 14, 2020•19 min•Ep. 116
In this episode of the GrowthTLDR, we talk to Jaqueline Cook COO of Vendasta about how they moved to a product-led business. We talk about how Vendasta used a self-serve model to monetize a large segment of their market, how their CAC dropped by 50%, conversions rates increased, and why the success of growth is as much about organization design as running experiments. We also get into how Vendasta has organized their growth team into squads, and the importance of squads in product-led companies....
May 12, 2020•39 min•Ep. 115
In this episode of the GrowthTLDR, we're back with another GrowthSwipeFile. We talk about the challenges of trying to start something new, whether that's starting a growth team, investing in a new channel, program, or initiative. There is always a list of problems you're faced with when scaling. We talk about a framework that might help the four stages of growth. We talk about why it's important to align people around them, so you're solving problems that matter.
May 07, 2020•14 min•Ep. 114
In this episode of the GrowthTLDR, we talk to Tope Awotona , CEO and founder of the fast-growing Calendly, who are up to 140 employees with near 50 million in ARR. We talk to Tope about the three decisions that helped to make Calendly the success it is today, how he managed to build the first version of the product without any full-time engineers, how Calendly doubled down on virality, and why they give customer support to their free users....
May 05, 2020•38 min•Ep. 113
In this episode of the GrowthTLDR, we kick off our first swipe file topic, where we discuss marketing and growth tactics that work. We kick off the series with a common question growing companies have about content marketing - should you spend time creating content for the top of your funnel, or the middle and bottom of your funnel. We talk about the five stages of awareness you should keep in mind when planning your content—the common debate between spending your time creating content for the t...
Apr 30, 2020•21 min•Ep. 112
In this episode, we talk about all things positioning, copywriting, and conversion rate optimization with expert Joel Klettke . We talk to Joel about the most common mistakes when creating website copy that is costing them millions of dollars in lost revenue. We get into the differences between positioning, copywriting, and CRO, before getting in a real example where Joel walks us through the processes he uses to optimize a brand's website resulting in $165k in additional revenue from changes th...
Apr 28, 2020•38 min•Ep. 111
We talk to Miika Kenttämies , Director of Growth at Supermetrics, about their evolution from a pure self-serve model, to a hybrid between self-serve and sales assisted revenue. Miika and Supermetrics are at an early stage of building out their growth team, and we get to dig in on what they're currently focusing on, any challenges they've had to overcome, and what learnings Miika would share with others at a similar stage in their growth journey....
Apr 23, 2020•36 min•Ep. 110
In this episode of the GrowthTLDR, we talk to Craig Zingerline about the growth of Sandboxx, a product that lets people send letters to recruits in the military. We get into what it's like to make customer acquisition for a niche audience. We talk about Sandboxx's approach to content marketing and how it's helped them be called Google for the military. And, we talk about the purpose of growth teams at a company, why you shouldn't overthink them, and the advantages of the pod team structure....
Apr 21, 2020•41 min•Ep. 109
In this episode of the GrowthTLDR, we're back talking to the founder and CEO of Vidyard, Michael Litt . In our first episode with Michael, we talked a lot about leadership and how to grow a company. In this episode, we wanted to dig into Vidyard's recent shift to being a product-led company and how they successfully added freemium to their go-to-market. We talk to Michael about why he made that decision, the challenges Vidyard had to overcome to make it successful, how to get your go-to-market t...
Apr 16, 2020•40 min•Ep. 108
One of the most common problems I see in fast-growing companies is the consistency of tone and voice across publishing content. In this episode of the GrowthTLDR, we talk to May Habib , co-founder, and CEO of Qordoba, a company focused on helping brands solve that problem. We talk to May about her thoughts on remote work and how they've changed during the COVID crisis as her entire company has been working from home. We also talk about customer acquisition for Qordoba, the difficulties of market...
Apr 14, 2020•43 min•Ep. 107
In this episode of the GrowthTLDR, we talk about a growth tactic you likely haven't invested in yet - website personalization. We talk to founder and CEO of Mutiny, Jaleh Rezaei , about how B2B can better leverage website personalization as a growth lever for their business. We step through the best use cases for website personalization and how it can have a real impact on your business. We go through the best data points to segment your visitors, examples of how brands like Gusto and Amplitude ...
Apr 09, 2020•41 min•Ep. 106
In this episode of the GrowthTLDR, we talk to Samuel Hulick , a world-renowned expert in user onboarding, and writer of much great content on Useronboard.com. Many more companies are taking a product-led growth approach to their go-to marketing, making user onboarding a vital part of their playbook. But, improving metrics like user activation and free to paid upgrade rates isn't easy. We talk to Samuel about some of the most common mistakes companies make in their user onboarding. We step throug...
Apr 07, 2020•39 min•Ep. 105
In this episode on the GrowthTLDR, we're welcoming Garrett Mehrguth back to the podcast. In the first episode, Garrett took us through the founding story of his agency, Directive Consulting. We're back to talk about all things sales outreach and brand advertising. Garrett goes through how to create the perfect sales outreach email and why they should read like a great movie. We also go into brand advertising. Garrett talks us through why you shouldn't focus your efforts on generating leads, and ...
Apr 02, 2020•37 min•Ep. 104
In this episode of the GrowthTLDR, we talk to the founder and CEO of Mural, Mariano Suarez Battan . Mural recently secured $23 million in a Series A round and is serving 40% of Fortune 100 companies. We talk to Mariona about the origins of Mural and how the idea for the company came from video games. As a product, there are hundreds, if not thousands, of different things you can do with it, so we talk to Mariona about how he manages onboard users successfully. We also ask Mariano why Mural isn't...
Mar 31, 2020•39 min•Ep. 103
In this episode of the GrowthTLDR, we talk to Bram Kanstein about the No-code movement. We're entering a world where it's possible to build powerful tools without needing to code. That's a massive advantage to all those people who want to validate a product idea by developing a minimal viable version of that idea. We talk to Bram about the No-code movement, which he has created a course around. We cover some of the best examples of companies that created the first version of their product by tak...
Mar 26, 2020•37 min•Ep. 102
A couple of the topics we love to talk about on the GrowthTLDR is team structure and product-led growth. Luckily in this episode, we got to talk about both of these things with a true leader in the space, Oji Udezue , VP of Product at Calendly. We talked to Oji about: - How the product team at Calendly is broken into different squads and Oji's approach to creating these multi-disciplinary teams. - What's Oji's approach to improving the virality of Calendly and developing features that improve th...
Mar 24, 2020•37 min•Ep. 101
In this episode of the GrowthTLDR, we talk to Andy Crestodina , the CMO and Co-Founder of Orbit Media, about content marketing, thought leadership, and growing a successful agency. We talk to Andy about: - What are the advantages and disadvantages of Andy having such a well known personal brand, and what tips he would give for replicating his success? - How to be a thought leader for your market and the three types of content you need to master. - The number one piece of advice Andy would give t...
Mar 19, 2020•37 min•Ep. 100
In this episode of the GrowthTLDR, we have another excellent founder story. We talk to Amir Salihefendic , the founder and CEO of ToDoist, a productivity app with over one million active users. We talk to Amir about: - How it took him four years to realize his side project Todoist could be a real business and the investments he made when he had that realization. - Why founders need to be great salespeople to attract talented employees who have a plethora of other options. - What were Amir's most...
Mar 17, 2020•42 min•Ep. 99
For the best companies in the world, customers are their best growth channel, and that starts by providing an excellent customer experience. In this episode of the GrowthTLDR, we talk to Matt Barnett , founder and CEO of Bonjoro, a company that helps to create a delightful onboarding experience via personalized videos. We talk to Matt about: - Where the idea from Bonjoro came from, and how valuable personalized video messages were in Matt making sales. - How Matt defines his perfect customers us...
Mar 12, 2020•43 min•Ep. 98
A lot of great entrepreneurs start their journey by creating an agency, so the revenue from services can fund the business's software development. Well, on this episode of the GrowthTLDR, we talk to Michael King about his journey from an SEO consultant to an agency owner, and his plans to launch a content strategy tool. We talk to Mike about: - How Mike got started in SEO and the advantages that came from developing a personal brand within the industry. - Why Mike's agency iPullRank having a dif...
Mar 10, 2020•33 min•Ep. 97
Imagine you're working at your dream job, doing killer work, and suddenly you get laid off. What do you do? Most people would look for another job. Well, what about going traveling in South America, walking the Inca trail and deciding you want to be an entrepreneur, not tied down by location. That's what today's guest did, Kean Graham , founder and CEO of MonetizeMore. On this episode of the GrowthTLDR, we talk to Kean about: - How he secured his very first client for MonetizeMore and why making...
Mar 05, 2020•39 min•Ep. 96
Do you know what the best growth is for most companies, it's developing a product that solves a real problem. That's how Chili Piper, a company that offers a scheduling, calendar and inbox app for revenue teams is managing to double revenue year on year. We talk to Chili Piper's founder and CEO, Nicolas Vandenberghe . We talk to Nicolas about: - Why Nicolas did something different with the early investment Chili Piper received by investing it in R&D. - How Nicolas managed to secure known brands ...
Mar 03, 2020•41 min•Ep. 95
We talk about growth a lot on this podcast, I mean, it's in the name of our show :) A lot of companies are in the process of building out a growth team. Many of those companies have been on this podcast to talk about their experiences. But, do these companies need a growth team? Is it a lot of effort and resources for minimum upside. In this episode of the GrowthTLDR, we talk to Lars Lofgren , CEO of QuickSprout, and managing partner at 'Grow or Die' about why a lot of companies are wasting time...
Feb 27, 2020•43 min•Ep. 94
A winning content marketing strategy is the result of many different elements. Of course, writing is one of them :) But the companies who are truly successful with content marketing perfect two vital parts - content marketing research and promotion. In this episode of the GrowthTLDR, we talk to Ross Simmonds , the founder of Foundation Marketing, a B2B content marketing agency, and Hustle & Grind, an eCommerce store for entrepreneurs. We talk to Ross about: - Why it benefits him as an agency own...
Feb 25, 2020•38 min•Ep. 93
In a world saturated with content, where every brand is a publisher for their industry, how do you stand out from the crowd? In this episode of the GrowthTLDR, we talk to Ann Handley , who is the Chief Content Officer at MarketingProfs, a well-known keynote speaker, and author of top-selling books like "Everybody Writes Your Go-to-Guide to Creating Ridiculously Good Content." We talk to Ann about: - How competitive it's become for content to stand out from the crowd and if we're trying to measur...
Feb 20, 2020•35 min•Ep. 92
A lot of companies are now looking to adopt growth principles and make them part of their team's operating model. But, making growth a success in your company isn't easy. Well, on this episode of the GrowthTLDR, we talk to Yara Paoli , who is the co-founder of GrowthOS and has previously held growth leadership roles at Preply and Skyscanner. We talk to Yara about: - How Skyscanner decided to adopt growth when their business growth began to stall, and the impact it had on both the marketing and p...
Feb 18, 2020•40 min•Ep. 91
