EP108: How Vidyard Shifted to a Product-Led Business Model

In this episode of the GrowthTLDR, we're back talking to the founder and CEO of Vidyard, Michael Litt.

In our first episode with Michael, we talked a lot about leadership and how to grow a company. In this episode, we wanted to dig into Vidyard's recent shift to being a product-led company and how they successfully added freemium to their go-to-market.

We talk to Michael about why he made that decision, the challenges Vidyard had to overcome to make it successful, how to get your go-to-market teams working effectively together, and how to get your sales team excited about freemium.