EP115: How Vendasta used Freemium as a Growth Engine

In this episode of the GrowthTLDR, we talk to Jaqueline Cook COO of Vendasta about how they moved to a product-led business.

We talk about how Vendasta used a self-serve model to monetize a large segment of their market, how their CAC dropped by 50%, conversions rates increased, and why the success of growth is as much about organization design as running experiments.

We also get into how Vendasta has organized their growth team into squads, and the importance of squads in product-led companies.