Back in episode number 567 we talked about Facebook ads tracking and how to improve the validity of your data. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today I’m here to tell you that Facebook ads are dead, unless you do what I’m talking about today. Facebook ads really aren’t dead, but I want to dive into and piggyback off of episode 567, which talked about the validity of data and how we imp...
May 06, 2022•20 min•Ep. 597
Today we’re going to talk about TikTok, and specifically how to use TikTok to grow your business, make sales, and generate leads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help If you’re like me, you realize an opportunity exists with TikTok, but you haven’t yet pulled the trigger. When I used to think of TikTok, the word that came to mind was “overwhelming.” I’d watch the videos and say, “I have no...
May 04, 2022•46 min•Ep. 596
Today I want to talk to you about why your free Facebook group is actually hurting your business. Now, some of you who are listening might be saying, “Rick, what are you talking about? My group is amazing.” Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Well, I want to share with you a common theme that I’ve been seeing for years now. I see this time and time again when it comes to free Facebook gro...
Apr 29, 2022•18 min•Ep. 595
I’m so excited about today’s episode. Our guest today is one of my favorite people. I’ve known him for years. We used to be in a mastermind group together. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Zach Spuckler has done so many things. You’ll hear about them as we dive into this episode. It’s been so fun to watch his journey. Zach is now a member of my Accelerator coaching program. One of the ...
Apr 27, 2022•1 hr 4 min•Ep. 594
Today’s quick tip episode is a “What would Rick do?” episode. What would I do in a specific situation? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help The situation I’m referring to is a recent conversation I had with a friend of mine. She’s one of our Accelerator Facebook ads coaches. Her name is Jess Brookes, and she’s the founder of the Ad-preneur Academy. She’s a brilliant Facebook ads strategist...
Apr 22, 2022•17 min•Ep. 593
Today I’m super excited to have James Schramko back on the show. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help James is the founder of SuperFastBusiness.com, where he teaches you how to quickly make your business more profitable. Before his amazing success as an online entrepreneur James was a very successful luxury car salesman. After deciding he needed to diversify his income and seeing what is p...
Apr 20, 2022•52 min•Ep. 592
Being a dad to a 3-year-old is no easy task. My daughter Maya teaches me new things every day, and I still am not sure I know what I am doing as a dad! However, she has taught me some really interesting lessons about business along the way too that have helped me a lot. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In this short episode, I am sharing those lessons with you. These are lessons that I...
Apr 15, 2022•14 min•Ep. 591
Today I’m talking with Erica Courdae and India Jackson. Both have been previous guests here on the show. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Erica is my diversity, equality, and inclusion coach and consultant. In our episode together we talked about how you can incorporate diversity and inclusion in your business. India is the CEO of Flaunt Your Fire, and is Erica’s business partner. In o...
Apr 13, 2022•1 hr•Ep. 590
Today I want to talk a little more about last Wednesday's episode with my good buddy, Pat Flynn. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help We talked about the number one secret to growing a successful YouTube channel. In addition to his Smart Passive Income YouTube channel, where he talks about online business, Pat has started another YouTube channel in the Pokemon space. He started this as a h...
Apr 08, 2022•15 min•Ep. 589
Today we are talking about one of my favorite recent topics: growing a YouTube channel. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I’ve been looking for additional traffic channels, especially organic ones, and YouTube is something I’m going to talk a lot more about here on the podcast. I think everybody should be doing a YouTube channel. I invited my good buddy, Pat Flynn, from Smart Passive In...
Apr 06, 2022•55 min•Ep. 588
I want to talk about a very simple question that could drastically change your business for the better: “Where are my sales coming from?” Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Many people I come across and start working with are asking this question, but they don’t know the answer. I always talk about doing more of what’s working; find out what’s working and do more of it. We don’t have to ...
Apr 01, 2022•16 min•Ep. 587
Today we’re going to continue our conversation about the mental health side of running an online business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I’ve talked about it a few times over the past few months because it’s so important. I’ve struggled with it for much of my life. Over the past eight years I’ve had some really not-so-great times mentally, emotionally, and physically. This is someth...
Mar 30, 2022•45 min•Ep. 586
In today’s quick tip episode we’ll talk about high-ticket sales. Specifically, how to sell more high-ticket offers, with zero “selling.” Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I want to define "High-ticket," as an offer that you sell that is north of $5,000. $5k and above. Whether it’s a coaching program. Whether it's one-on-one, group coaching. Whether it’s a mastermind. Whether it’s a cert...
Mar 25, 2022•18 min•Ep. 585
Karin Carr is a realtor who helps other realtors, brokerages, and teams learn how to use YouTube and Google to generate leads. She does it really, really well. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help She’s also a former member of our Accelerator coaching program. In the summer of 2018, Karin Carr was just starting her online business. Twelve months later she did nearly a hundred thousand doll...
Mar 23, 2022•1 hr•Ep. 584
In today’s quick tip episode I want to dive into a topic that I’ve been hinting at a few times in recent shows. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I want to spend a few minutes talking about what I mean when I say, “Simplicity is what scales.” I was recently auditing an Accelerator member’s business. I discovered there was a ton of unnecessary complexity in their business. Complexity tha...
Mar 18, 2022•21 min•Ep. 583
Today we’re going to be talking about a topic that I’ve been sleeping on for eight years in my business. I’m embarrassed to say I don’t think we’ve ever devoted a full episode to SEO. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In almost 600 episodes, I’ve slept on it. I haven’t talked about it. That changes today. Joining me to share his expertise is Gert Mellak. Gert's the founder of a company ...
Mar 16, 2022•59 min•Ep. 582
Today I want to talk about a topic I’m seeing come up more and more in my coaching sessions. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I’ve been in business now for eight years with my online business. For the first several years I made the huge mistake of not segmenting the conversations that I had in my business. When we segment, it’s going to lead to stronger relationships with people that y...
Mar 11, 2022•24 min•Ep. 581
I’ve got a good one here for you today. Well, I think every episode is good, but especially today. My good friend and our copywriter, Brittany McBean, is on the show. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Brittany is a brilliant conversion copywriter and launch strategist. She writes all the best words, the greatest words, beautiful words. Bigly words. Multi 6-figure launch words. She loves...
Mar 09, 2022•1 hr 3 min•Ep. 580
This is another quick tip episode here on the show. It’s another, “What would Rick do?” episode. What would I do in a certain situation? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In these episodes I take a specific situation, like a coaching call that I’ve recently done, and share what the person is trying to get out of the coaching call. What’s the big challenge they are facing? I share what w...
Mar 04, 2022•19 min•Ep. 579
I love the topic we’re talking about today, because it’s something I struggled with early on in my business. We’re gonna be talking about creating offers, and why it is the one of the foundational skills you need as an online business owner. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Eight years ago I was burning through my savings. I was 15 months removed from my corporate job, and I was gettin...
Mar 02, 2022•37 min•Ep. 578
On today’s quick tip episode, I want to take you behind the scenes and share a recent hot seat session from our Accelerator coaching program. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Our member is asking what she should do with her evergreen webinar funnel. Should it continue? Should she add to its budget? We break it all down here in this hot seat. This is a very common question, “Hey, I’m no...
Feb 25, 2022•19 min•Ep. 577
For today’s episode I’m excited to bring you part two of my interview with Kim Wenzel. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help If you’ve not yet heard part one, go back and listen to part one. It’s going to make today’s episode make way more sense if you’ve listened to last week’s show. I broke it up into two parts because there is so much greatness in my conversation with Kim. We’re going to...
Feb 23, 2022•42 min•Ep. 576
This is another quick tip episode here on the show. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help When I started these quick tip episodes several years ago, the plan was to have them be around 10 minutes or less. In the past year and a half, they’ve gotten a little bit longer. I realize that, but I’m trying to get back down to that “quick hit” kind of 10 minute episodes. My goal is to give you some...
Feb 18, 2022•12 min•Ep. 575
Today is one of those interviews where as soon as I hit the stop button on the recording, I was like, I cannot wait to share this with you all. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Joining me on today’s podcast—today is part one and next week is part two—is Kim Wensel. Kim believes we are more than our job titles. For over twelve years she’s helped organizations and individuals find meanin...
Feb 16, 2022•48 min•Ep. 574
Today, I want to share with you one of the fastest and easiest ways to kill your lead costs with your Facebook and Instagram ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help This came up during a recent coaching session that I was doing with one of our members. They were running a campaign to build their list ahead of a launch that they had coming up, and their results were terrible. They had nin...
Feb 11, 2022•11 min•Ep. 573
Today, I have another great case study for you. I love sharing case studies, especially profiling my Accelerator coaching students, which is what I’m going to do here today. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I want to share with you the journey of Brittany Hege. Brittany is a math educator who has worked with students and teachers in both upper elementary and middle school. She’s the fo...
Feb 09, 2022•51 min•Ep. 572
Today I want to talk about bonuses. You know, those things you add on to your offer, or your course, or your coaching program, or whatever it might be, so people feel like they're getting additional value to what they're buying. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help What I want to share with you today is a different way. I want to offer you a different perspective when it comes to bonuses. ...
Feb 04, 2022•15 min•Ep. 571
My guest today is Elaine Lou Cartas. She’s a business and career coach, as well as a speaker. She specializes in helping women of color, entrepreneurs. and industry leaders land their dream career, and create business opportunities through relationships, both online and offline. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help She’s also the founder of the Color Your Dreams Movement, which is an initi...
Feb 02, 2022•48 min•Ep. 570
There are two things I see, time and time again, that hold people back from scaling their business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I’m speaking from experience, because I went through these myself for a long time in my business. Today on the show, I’m going to share these two roadblocks with you, how to overcome them, and start growing your business. I’m going to give you two key pil...
Jan 28, 2022•28 min•Ep. 569
Back in 2016 I had a complete breakdown. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help My business was doing great, but I was utterly stressed out. I didn’t want to do it anymore. In fact, I didn’t want to do anything anymore. It was a very dark place for me. I’d hit burnout, and it wasn’t the first time I’d hit burnout in my business. With the pandemic and everything we’ve all been through in the ...
Jan 26, 2022•1 hr 12 min•Ep. 568
