Today I want to talk about Facebook ads tracking, because if we learned anything in 2021—after iOS 14.5, and the whole privacy/tracking situation, and all that—if we learned anything, it’s that we can’t trust the validity of the data that we see in Facebook’s Ads Manager. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help It’s going to give us data, but the data’s not super accurate, which is really sca...
Jan 21, 2022•21 min•Ep. 567
Today is part two, of my interview with Diana Tower. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help If you don’t remember who Diana Tower is, she’s a membership community strategist. She specializes in teaching you, or your community manager, how to keep members engaged, how to reduce churn, and how to foster a community that people love being a part of. We’re continuing our talk about doing all of ...
Jan 19, 2022•34 min•Ep. 566
I’m all about simplicity, because simplicity scales. If you want to grow your business and avoid a lot of stress in the process, keep things simple. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help For many of you who have been listening to the podcast for a while, my affinity for simplicity should not come as a surprise. I talk about it often. On today’s episode I’m going to give you an inside peek a...
Jan 14, 2022•25 min•Ep. 565
Do you want to reduce churn in your membership? Do you want to improve your members’ engagement and their membership experience? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help My guest on the podcast is going to teach you how to keep your members and your community engaged, and give you practical advice on reducing your membership’s churn. Today, I’m talking with Diana Tower. She’s a membership comm...
Jan 12, 2022•43 min•Ep. 564
Today on the show, I want to do something a bit different. This episode is going to be a bit longer than usual. I’m going to take you behind the scenes of one of our Accelerator coaching program calls. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help For today’s show, we’re going to listen in on a call between our resident coaching expert, Neill Williams, and one of our Accelerator program members. Ne...
Jan 07, 2022•31 min•Ep. 563
One of the key concerns membership business entrepreneurs have is retention. How long people are staying in your membership, and how to keep members from leaving. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Losing members is commonly called “churn,” and it’s constantly on the minds of many online creators that have a membership business. If your churn rate is 5%, you’re doing pretty well. That’s ...
Jan 05, 2022•58 min•Ep. 562
If you listened to my last episode, you remember that I talked about how my business increased revenue by 30%, and profit by 25%. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help It was our biggest year yet. In the podcast, I broke down what worked, what didn’t work, and what we’re going to do in 2022 to have an even bigger year. For this episode, I’m going to give you 14 things you can incorporate in...
Dec 31, 2021•40 min•Ep. 561
Today on the show I’m going to give you an overview of how things went last year for the business. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help We just had our best year yet. In 2021, we increased revenue by 30%, and increased profit by 25%. I started doing this in January of 2004, which means we’re coming up on 8 years for our online business. So, it’s taken this long to have the kind of year we ...
Dec 29, 2021•52 min•Ep. 560
Are you setting big goals for yourself? Chances are, you’re not setting big goals because you’re afraid of not reaching them. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help If that sounds like you, if you’re setting small goals, you’re not alone. I’ve found that most people don’t set big enough goals for themselves. Oh, and by the way, I’ve also been guilty of this. When we set a goal for ourselves,...
Dec 24, 2021•14 min•Ep. 559
Today on the show we’re going to talk about building long-term wealth. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help We’re going to talk about stocks, we’re going to talk about real estate, and we’re going to talk about how your personal financial decisions, and thoughts about finances, inform your decisions about your business. I’m joined today by Jacquette Timmons. Jacquette is a financial behavi...
Dec 22, 2021•57 min•Ep. 558
What’s up, my friends. I want to do something a little bit different on today’s show. In our last episode I talked with my good friend Tom Breeze about growing your YouTube channel with paid ads. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Today I want to follow up on what Tom and I talked about. I’m going to give you nine ways to monetize your YouTube channel. You don’t need to start with all ni...
Dec 17, 2021•18 min•Ep. 557
If Apple’s rollout of its iOS 14.5 privacy updates taught us anything in 2021, it’s the need to be diversifying our traffic. These updates really affected things like Facebook ads and data reporting, and made the reporting unreliable. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In an effort to diversify, I started my own YouTube channel. It’s actually something I’ve been wanting to do for a long ...
Dec 15, 2021•58 min•Ep. 556
Are you creating your business around your life? Or, are you creating your life around your business? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help The importance of creating my life around my business, and the consequences of prioritizing my business over my health and relationships, was a lesson I had to learn the hard way. It’s a lesson I don’t want you to learn the hard way. I had to go through...
Dec 10, 2021•23 min•Ep. 555
Have you laid out your goals for 2022? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help While some of you have begun setting goals for the coming year, many of you may have not yet started. That’s ok, because I know a lot of us can begin to feel overwhelmed when thinking about mapping out a plan for the new year. I sat down with Neill Williams to talk about how to set and achieve goals for the upcomin...
Dec 08, 2021•58 min•Ep. 554
Let’s talk about a big misconception that a lot of people have about success. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help This might ruffle a few feathers. It might even ruffle a lot of feathers, but the big misconception goes something like this: if you’re not working your face off, if you're not working 80 hours a week, you’re not going to be successful. In other words, if you’re not hustling —...
Dec 03, 2021•30 min•Ep. 553
Today, we’re continuing our membership series here on the podcast. We’re going to have a Q & A to answer many of the top questions asked about memberships. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help These questions come up on a pretty consistent basis in my Accelerator coaching program. About half of the members there have a membership program for their business. They either come into the Ac...
Dec 01, 2021•58 min•Ep. 552
What's up, my friends, thank you so much for tuning in today. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Happy Thanksgiving to all of you in the US, and for everybody else who'll be having an amazing week, thank you for listening. Today, I wanted to share with you a “Best of,” episode. This is a replay of an episode, aired last summer, to celebrate episode number 400 here on the show. Now, you m...
Nov 26, 2021•53 min•Ep. 551
Do you want to have more fun at work and be more productive? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In this episode, I talk to Jeff Harry about incorporating play and fun into your business. Specifically, we’re going to be talking about incorporating that into a membership program in your business. Jeff works with companies and individuals to help make their work more fulfilling and discover...
Nov 24, 2021•53 min•Ep. 550
Today, I want to talk about an example of answering the question, “What if it were easy?” Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help “What if this were easy?” is something I, or our coaches, ask our Accelerator program members all the time. I want our members to have a question about how to do something. I say, “What if it were easy? What would it look like if it were easy?” We try to over-compl...
Nov 19, 2021•13 min•Ep. 549
Autumn Witt Boyd works with influencers to help them avoid costly legal mistakes while scaling their businesses. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help I talk with Autumn and Chantee Hallett about the legal side of memberships. We talk about most of the legal things that you’re probably not thinking about, but really should be thinking about, when it comes to having a membership in your busi...
Nov 17, 2021•1 hr 4 min•Ep. 548
Have you been thinking about running Black Friday promotions? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help As we approach the holidays, this topic has come up more and more during our Accelerator coaching program calls and in our community. I have some pretty strong feelings about running promotions for Black Friday, so in this episode, I am sharing what I believe are the pros and cons of doing so...
Nov 12, 2021•20 min•Ep. 547
Are Facebook ads working for anyone right now? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Recently, a member of our Facebook group asked this question, so I am assuming a lot of you have the same one. Am I right about this? If you have been asking yourself this or if you have been asking others this, it’s a super legitimate question, and you’re definitely not alone in it! In this episode, I am a...
Nov 10, 2021•30 min•Ep. 546
How do you leverage a core piece of content in your business so that it spans across multiple platforms? Do you have a strategy for this yet? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Whether it is a podcast episode, a blog, a youtube video, or something else, you should be thinking about how you can leverage it to gain a higher return. In this episode, I am talking to you about leverage, and m...
Nov 05, 2021•32 min•Ep. 545
Thinking about becoming a copywriter? Or maybe hiring one? Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help In this episode, I’m interviewing my copywriter, Brittany McBean, to talk about writing copy that converts. This is one of my most downloaded episodes from last year, and I got a lot of feedback on it when it first aired because listeners learned so much from it. Brittany is a conversion copywri...
Nov 03, 2021•1 hr 8 min•Ep. 544
A couple of weeks ago here on the podcast, I talked about why launching is doing you and your potential customers more harm than good… Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help If you missed that episode, you’re going to want to check it out! It is called “Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good” from October 15th. I received a lot of feedback from that epi...
Oct 29, 2021•15 min•Ep. 543
Wouldn’t you like to have a business that generates revenue while you sleep? What about when you’re taking a nap in the middle of the day? That sounds pretty great to me! Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Seemi Abdullah has structured her business to allow her to do just that, so she is joining me to break down how. Seemi and I get into how she has structured her business and the journe...
Oct 27, 2021•47 min•Ep. 542
Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. ...
Oct 22, 2021•20 min•Ep. 541
Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. ...
Oct 20, 2021•50 min•Ep. 540
Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. ...
Oct 15, 2021•27 min•Ep. 539
Many of you have known me as the “Facebook Ads guy” for so many years, so you might be surprised why I’d say something like that. Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help Well, I’ve seen a lot of people asking how they can maximize Facebook ads to kickstart their lead generation and get those leads into their funnel...Yet, they miss checking first where their target audience consumes content. ...
Oct 13, 2021•44 min•Ep. 538
